0:04

Welcome to Communication Connection

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Community the podcaster's podcast

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. This podcast takes a deep

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dive into modern day communication

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strategies in the podcasting space . We

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chat with interesting people who make the podcasting

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and speaking spaces exciting

0:20

and vibrant . We also dive into

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the podcasting community with news updates

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, latest trends and topics from

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this ever-evolving space . So

0:29

strap in , it's going to be one amazing

0:32

ride . Let's dive into today's episode

0:34

. Our guest today is wow . I'm so

0:37

glad that we're connecting with this individual . Solomon

0:39

Thimothy is a highly accomplished entrepreneur

0:41

with over 17 years of experience

0:43

in marketing and sales . As the

0:45

co-founder and CEO of 1IMS

0:48

, a leading inbound marketing

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and sales agency , as well as Clix , he

0:52

has helped businesses double their revenue using

0:54

the 10X framework . Solomon is also

0:57

an expert in lead generation and customer

0:59

acquisition , as well as a USA Today

1:01

and Wall Street Journal bestselling author

1:03

. We're going to talk about thought leadership today and

1:05

I'm sure various other topics will stem

1:07

from that . Solomon , welcome to the podcast

1:10

.

1:11

Thank you so much for having me , Carl . This is exciting

1:13

.

1:14

So thrilled to have you here , my friend . Let's give a little

1:16

bit of your backstory , though . Whereabouts are you from

1:18

? Give me that side of you .

1:20

Absolutely . I'm originally from Chicago

1:22

. I don't know if anybody wants to be there in

1:24

the middle of winter right now , but other

1:26

than that , it's a great place to build a business

1:28

. There's a lot of talent . But

1:30

I started building websites generally

1:33

you've been living in . That was like new

1:35

to me . You know communication . So

1:47

this website world led

1:50

me to what you were just saying about customer

1:52

acquisition and lead generation , because

1:54

my clients made it very clear to me , after

1:56

charging them thousands of dollars to build a website

1:59

, that they didn't get any customer . They

2:01

made it very clear to me that

2:03

either you fix my customer acquisition

2:05

problem or else and

2:08

really fast , I learned that I'm not in

2:10

the website business . Right , like they didn't want

2:12

another website , they didn't even know what to do with

2:14

the website . Business cards didn't have a

2:16

website address on it . Today you know

2:18

. You can see a billboard . All they put is

2:20

a domain name and you're supposed to like figure

2:22

it out . You know what it's about . At

2:25

that time nobody had a browser

2:27

. That was a modern browser , so but

2:29

yeah , that led me to today

2:32

being a guy that only talks

2:34

about growth . I don't talk about anything else , I

2:36

talk about growth and we're going to get to

2:38

some of those today and how

2:40

speaking is , or thought leadership or

2:42

content creation . All of this is

2:45

kind of how my journey has evolved .

2:47

Well , solomon , that's a great story

2:49

and certainly websites have evolved immensely

2:51

since 2003 . We could

2:53

take a trip down memory lane , but I mean , I

2:55

remember 2003 when

2:57

I was toying with the idea

3:00

of getting a website for business

3:02

. I didn't even have a business then and I

3:04

remember talking to a colleague here in

3:06

Eastern Ontario and I said so , should I get a website

3:08

? And I remember saying , sure , if you

3:10

want , but what's it going to be about ? I'm like , well , can't

3:12

you write my content ? And I

3:14

had no concept right of what I was

3:17

even doing . But and I'm assuming I'm not

3:19

the only one but the evolution even with layout

3:22

, graphics , funnels , all

3:24

of those things that you know

3:26

has not only have evolved , but did they even

3:28

exist back in 2003, ? Right ?

3:30

Absolutely so . I was one of those guys

3:32

that was going around businesses in

3:35

just my town . I mean , like we made lots of

3:37

money in just one little town , right , like Chicago

3:39

, it's like biggest , like third largest

3:41

but we didn't have to go 50

3:43

mile radius to make the business

3:45

happen , believe it or not because there was

3:47

just so many people that didn't even have a domain name

3:49

and I was buying them domain names

3:52

and setting up their google apps , you know

3:54

email address and things like that . Why

3:56

? Because at the time it was . It is kind of the

3:58

same thing that we're dealing with ai right now . Right , most

4:00

people don't know what to do with it . They

4:02

probably have the premium version of OpenAI

4:05

, chat GPT , but they don't know what to do with it

4:08

. It's like that , it's so new

4:11

, they don't know how to incorporate it . And

4:13

obviously , like I said , we did

4:15

make money . That was my

4:17

first flash in the pan , like oh , wow

4:19

, like $10,000 . This is really great

4:22

and we'd learn how to build

4:24

websites without WordPress

4:26

and all that . I mean that was like . Later , that was

4:28

like 6.0 . We

4:30

were just building very terrible

4:32

SEO websites because there

4:34

was no concept of SEO . But

4:37

I learned that , no

4:39

matter how much fancy of a website

4:41

that we can give a customer and this is for anyone

4:44

, all of us so you can be speaking on a stage

4:46

. If we cannot , like get

4:49

them the , if the needle is not

4:51

moving , it doesn't matter , right

4:53

like , that's how they measure everything

4:56

, that's how you measure every organization

4:58

. So then , all we did is

5:00

we moved towards that and that's the

5:02

beginning of Google ads and , later

5:05

on , facebook ads , but it was not

5:07

something that , like I said , we

5:09

had a master plan or a business plan

5:12

, 75 pages , saying we're going to create all

5:14

this massive things . No , no , no . We were just trying

5:17

to make ends meet .

5:19

Yeah for sure . And again about that

5:21

evolution , too , of where things have

5:23

gone . I remember when I launched my podcast and have

5:26

helped other people launch theirs too that the

5:29

original thought was well , just get a podcast

5:31

and then get some listeners , and then , once

5:33

you have enough listeners , you'll be able to get some

5:35

dollars . Even that has evolved , because

5:37

now it's less about that , it's more

5:39

about community . It's not so much about what

5:41

happens on the show , it's about what happens

5:43

afterwards , the conversations that

5:46

continue when the mics are off . That maybe

5:48

you didn't even get to , but it's all those other things

5:51

that we didn't even think about when podcasts

5:53

came about back I don't know early 2000s

5:55

.

5:56

I agree , and it's certainly the case with building

5:59

audience as well . Right , like , people want to monetize

6:01

too early and I tell them that

6:04

it's not about monetization . You can always

6:06

do that . I have a mantra

6:08

and I think this could be the thing that we

6:10

leave our audience with it's value

6:12

add , not value

6:14

extraction . There's a huge

6:17

difference between the two concepts . So

6:19

what you're talking about like hey , we're going to make money

6:22

from the podcast , we're going to do money from my YouTube

6:24

, we're going to make money from whatever email list

6:26

that we've been working so hard building

6:28

the challenge is that the moment you turn

6:30

to that value extraction

6:33

mode , they all flock

6:35

, they're done , it's over . When

6:37

you live in the value add space

6:39

, you will continue to grow , and

6:42

I'll give you a perfect example and I mean it's probably

6:44

an obvious one for everybody that is

6:47

in North America is how

6:49

Amazon doesn't stop building

6:51

brands . Amazon adds some

6:54

kind of a brand , like they add

6:56

extensions , called brand extension , to

6:58

anything . There'll be an Amazon

7:00

pharmacy , right , like I don't know if it's

7:02

probably there already somewhere . Amazon

7:04

Fresh , amazon Prime , because I

7:06

just returned something on Amazon today . It's like

7:08

, obviously there's all these things

7:10

. Amazon whatever , the Movies Network

7:13

, I don't know , like I can't keep up

7:15

. Right , there's Audible , the books

7:17

, the Kindle , everything

7:19

is value add . They've never said

7:21

, hey look , we're the biggest bookstore , let's

7:25

just charge people to put the book here . No , they're

7:27

. Like , let's be the cheapest bookstore , let's

7:29

get them to book the same day . Right , like

7:31

, let's have the biggest book library

7:35

. Like , how do we add value

7:37

? And I feel like we as business

7:39

owners , professional speakers

7:41

, entrepreneurs , ceos , we

7:44

have to figure out are we extracting value

7:46

or are we adding value ? And

7:48

that's when we realized that we

7:50

don't want to be in the website business . We still

7:52

are , but only if it helps

7:55

them create more customer

7:57

base , only if it helps them

7:59

move the needle , only if they're going

8:01

into a new market . They have a new product , new service

8:03

, new industry , and they don't have

8:05

a page about that . They don't have any

8:07

content . If you Google that service

8:10

and that company , if nothing comes up

8:12

, you don't exist . And so now

8:14

we only do that . And guess what

8:16

happens to all of our customers' revenue ? We

8:18

mentioned 10 times sort of

8:20

that framework . Well , we're solving

8:23

for that for my customer . How do we

8:25

help you get a dollar in

8:27

and 10 out ? That's

8:30

the best ATM machine there is If

8:32

you can do that predictably and

8:35

people do that and you probably heard them . There's

8:37

lots of them on Wall Street they'd be happy

8:39

with $2 out . They don't even care for 10

8:41

. In a small business world , when

8:44

you can actually examine your inputs and

8:46

you can optimize the output , you could

8:48

get a lot more out in a smaller number

8:50

. When you're doing like Apple

8:52

just had one more trillion dollar market

8:54

cap , that's hard to 10x , but

8:58

I can do that with a $10 million

9:00

company or $3 million

9:02

company because there's so much more market

9:04

potential .

9:05

Let's shift the discussion into thought

9:07

leadership and let's roll in

9:09

communication , because I know , as we were just getting set

9:11

to turn on the mics and have a conversation

9:13

, we talked about thought

9:16

leadership , and not just thought leadership

9:18

in the way that most of us think about it , but thought leadership

9:20

and communication in the sense of , if you're

9:22

a thought leader and you're doing a lot of speaking , well , you should also

9:25

be probably looking at this podcasting thing more

9:27

seriously . So let's do a deep dive conversation

9:29

into , firstly , your philosophies around thought

9:31

leadership and then communication strategies

9:34

maybe that , in your experience , thought leaders should

9:36

be embracing .

9:38

I think thought leadership starts off

9:40

stage , not on stage , right

9:42

, right . It starts every single day

9:44

in your social media

9:46

channel it starts . What kind of concepts

9:49

and ideas are you putting out there ? In

9:51

other words , are you publishing things

9:53

that are thought-provoking , that

9:55

your your audience or the people that , like

9:57

you , trust you want to do business with you ? Are

10:00

they engaging with that content ? Like some

10:02

of the things that I tell my . My social media team

10:04

is like if you , you don't think people are gonna create

10:07

some sort of engagement with this post , like comment

10:09

, a like or dislike , they

10:11

hate it , like they disagree with my

10:13

statement , don't post it . This

10:16

is like number one thing . Why ? Because

10:18

, like I said , the world doesn't need just more of the same stuff

10:21

. So , in my world , what I did personally

10:23

is that early , early , early on , I

10:25

began to publish on

10:27

Forbes , inc Magazine and all

10:30

these other journals . Does that make sense ? Huffpost

10:32

, you name it . If I can post on it

10:34

, I would just start posting on it . If

10:36

there is a more crowded space

10:38

than marketing , find me one . There isn't one

10:41

, right ? This is one of the most crowded spaces

10:43

. How do you stand out , thought leadership ? You

10:45

can't stand out if you're going to

10:47

be just like everybody else . There's a book called

10:50

the Purple Cow . Right , like everybody gets that one

10:52

. Why ? Because it sticks out from the

10:54

masses . So one of the things

10:56

we've done is we just kept publishing

10:58

content , kept publishing content , and

11:00

one of the ways that you can actually become a thought

11:02

leader today more easier than ever . I

11:05

don't know how many millions of podcasts exist , especially

11:07

like the one that you're doing here , carl , where

11:09

you become a guest and immediately

11:12

it increases your credibility and

11:14

your authority in the marketplace

11:16

. And maybe you have to build a page on

11:18

your website that says here's all my podcast

11:21

appearances , and that is the

11:23

same as me writing the 500

11:25

Forbes article , and it's probably easier

11:27

than writing one 800 word

11:29

article for Forbes and do eight edits because

11:32

they won't , let me use a word . You know something like

11:34

that ?

11:34

I think it's the movie Men in Black 2 . And

11:37

there's one of the arch nemesis guy

11:39

on his shoulder basically saying everything

11:41

to what the actual talking

11:44

head is saying . I've been saying for a

11:46

long time you need a podcast . Here's why

11:48

it's an extension of your brand , your business , it's elevates

11:50

your credibility . You're basically speaking what

11:52

I've just been telling me . So I don't know if you're the guy on

11:55

my shoulder , if I'm the guy on your shoulder , but it's basically

11:57

something I've been really trying to drill

11:59

into Speakers , thought leaders , coaches

12:09

, consultants that it's not just about that blog post . It's not just about posting something on

12:11

social media the way everybody else does , or that spraying and praying technique that

12:13

a lot of us until we become a little more season 10 to use . It's really

12:16

about looking at it and saying , hey , yeah

12:18

, this podcasting thing works . Or , if

12:20

you are going to post to your point , if you're going

12:22

to post something , you'll put something

12:24

out there . It better be like you say . It better

12:26

be the purple cow , because if it's just

12:28

like any other post , it's

12:31

not going to get seen . We're in

12:33

this sea of professional resources

12:36

, or we're just

12:38

trying to be seen , but we're being

12:41

seen as everybody else is seeing us

12:43

, which is just like everybody else .

12:45

Yeah , no , absolutely . So you're

12:47

right about that . I think another piece

12:49

that we can add to this , especially for social

12:51

media content to really stick out , is

12:53

short form video content , because , at the

12:56

end of the day , people are more drawn

12:58

towards that than anything else . So

13:01

let's just talk about a busy professional

13:04

, even a speaker , but they're doing some consulting call . They're doing

13:06

something else . So let's just talk about a busy professional , even a speaker , but they're doing some consulting call . They're doing something else . They

13:08

need to record themselves while

13:11

they're doing that call and they're coaching the consulting

13:13

whatever it is that they do . This thought leader

13:15

that we're building right , like anyone , anyone

13:17

who's a speaker , they should be creating

13:19

content of the things that they do off

13:22

stage and

13:24

that becomes short form content

13:26

to post , which will get them

13:28

more bigger stages in

13:31

their speaking career . You think about

13:33

it , because the concepts are the same

13:35

thing that you speak on stage , but they have to be created

13:37

and you have to do that 100 million

13:39

times on social media for people to like you

13:42

trust you say you know what . This guy's absolutely right , or

13:44

this gal is like she's got a great point

13:46

, this is her point of view and

13:48

you can listen to it and you would want to go

13:50

listen to this person speaking or watch their YouTube

13:52

videos because you will like what they're saying

13:55

. But if you keep all of your top

13:57

knowledge , your top secret , and no one's ever seen

13:59

it , not even on social media or not

14:01

on any podcast some of my

14:03

favorite people I listen to if you ever listen to

14:05

all their interviews they say the same thing . I'm like I already know

14:07

the story . I know that

14:09

joke too and I know what you did

14:12

. But yeah , you still listen to it

14:14

because why it never gets old , right

14:16

? So like it's perfecting that message

14:18

on all of these channels and

14:21

then , when you get on stage , it's so easy for you . So

14:23

I talk about 10 times growth . Why

14:25

? Because I know for a fact that every entrepreneur

14:28

wakes up in the morning wanting to grow

14:30

their company . They have a $100,000

14:32

company . They want to make a million dollars . So they were never happy

14:34

. Let's just be honest . They have a million dollar company

14:37

. They want to make $10 million . It's always how

14:43

do I make it bigger and bigger and bigger , bigger , bigger , and so I've been doing that for the last

14:45

17 years . I'm like the only thing I can tell what what gets their big smile going

14:48

is

14:53

I tell them like , hey , you're , you're about that . I

14:56

was just hoping that we'll end at 10 million

14:58

someday and sell it and be done with it . Now

15:00

there is a bigger vision that

15:02

we're all working towards , which is totally

15:05

possible . Like you know what your mind can

15:07

conceive , it can happen . So now they're

15:09

like well , let's get a better system

15:11

, better CRM , better everything

15:14

, let's hire more A players

15:16

. All of a sudden the whole conversation

15:18

changes . It's easy for me , but I talk about

15:20

it every day on podcasts .

15:25

The other thing that I've noticed and I've had a number of guests on this podcast

15:28

talk about it is the power of story , and I'm noticing that

15:30

story also coming out more usually

15:33

with video , but also even with straight

15:35

text . Savvy

15:37

social media posters have , especially

15:40

on Facebook , which I know isn't necessarily

15:42

the best one for business , but there are still

15:44

a lot of people who leverage Facebook and when they're

15:47

doing their posts sometimes they'll write and

15:49

give a good descriptive story and

15:52

that tends to trigger . I don't know what the success

15:54

rate is for them , but it seems to be working

15:56

because they're still telling

15:58

their stories and the stories are

16:01

engaging enough to have you

16:03

read through to the end and , oh , you always

16:05

know there's something at the bottom of that post that

16:07

will have you know there's a , there's a link

16:09

or there's a something to find out

16:11

more .

16:12

Absolutely , and I think that's like you said when you post

16:14

enough , you start to see what works , what doesn't

16:16

. Pictures of people tend to do

16:18

better than just pictures of you know whatever

16:21

a graphic or something like that . Yeah

16:24

, video tends to do better than

16:26

just a photo , so

16:29

it's always like what is going to work . We always say long form text is better

16:31

than short form text because you can easily

16:33

forget . But if it's , if it says read more

16:36

, and then all of a sudden , now you've engaged with it and

16:38

other people engage with it , that's enough for the algorithm

16:40

to show it to more people , because they're all clicking that read

16:43

more button . There's so many little

16:45

nuances to this kind of content

16:47

creation business . Again , I

16:49

think we have to think about this . This is all

16:51

competition at the end of the day , right ? There's

16:53

so much more content is created

16:55

than the person's time on their feed

16:57

. So you are fighting to

17:00

get your message in front of as

17:02

many people as you possibly can . The

17:04

only way and Gary Vee says this the

17:06

content is the variable . The quality of the

17:08

content is the variable . It's not content

17:10

, right . Everybody's posting content . Who

17:12

isn't posting content ? The thing

17:14

is that what gets you to where you want

17:16

to go is how much more effort

17:18

can you put into it ? That's where you come up with

17:21

a really engaging story , and you see 82

17:23

comments is because they spend

17:25

a lot of time writing this thing .

17:27

I think that's a very good point is that it's not just

17:29

about posting content . It's about

17:31

posting relevant , engaging

17:34

content , because I could just go

17:36

to my social media feed and say

17:39

listen to my conversation

17:41

with Solomon Timothy , Click the

17:43

link here to listen to the show . That's

17:45

not going to get me much

17:48

response .

17:48

That many likes .

17:50

No , but if there's an audiogram

17:52

, which is also a video , but if there's also

17:54

a video clip , if there's

17:56

a long form story , then

17:59

it's going to engage people or

18:01

to entice them , not to mention it's going to

18:03

. The algorithm will do something

18:06

different , and I'm not a social media expert

18:08

to know , but it's certainly going

18:10

to increase my chances

18:12

of getting the visibility that I want

18:14

. I have a question for you , though , Solomon . I

18:17

think I already know the answer , but I want to hear it come

18:19

out of your lips , because I think it's going to sound better

18:21

if it does . Does anybody or

18:24

everybody who follows

18:26

the right techniques , I guess you can

18:28

say , can anybody be a thought leader ? Do

18:31

you think ?

18:32

The answer is yes . If you have

18:34

what it takes to share that message , I think

18:36

the I will go back to this . If you

18:38

have what it takes to share that message , I think the I

18:40

will go back to this . If you care enough

18:42

, you can be a thought leader . You really have to care about what is it that you're talking

18:44

about ? What is it that you're fighting about ? Right , I've probably been on I'm

18:46

going to guess about 30 podcasts , and

18:49

this started like Q4 of

18:52

this this year . We were focused

18:54

on a million other things . We decided that

18:56

to build the you know , basically

18:59

the authority thought leadership , all the things that we're talking about

19:01

right here , we can

19:03

obviously do that on our own right . Go

19:05

build , create content , grow the

19:07

channels . I mean , every speaker should

19:09

do this regardless or

19:12

you go help other

19:14

people and and I said this to

19:16

you , carl , I'm going to be the oil

19:18

in your fire . I'm

19:20

going to add more value to your community

19:23

and to what you're doing , with

19:25

nothing back , like I want nothing

19:27

for it , like we want to serve each other and

19:30

the community that you're building of speakers and so

19:32

on . I can build my audience so

19:34

much faster . I could have gotten

19:36

all of these people , but it would probably take me seven

19:38

years on

19:40

my own and I'll spend less

19:43

time because I'm so efficient

19:45

. I spent 26 minutes with one podcast

19:47

and the next one 37 minutes , but

19:50

in 26 and 37 minutes I cannot go

19:52

build what you've built in four years that you mentioned

19:54

. There's no way right . And

19:57

I've also added value to your

19:59

world and your audience . I

20:01

didn't extract anything . Does that make sense ? Like

20:03

I'm here ? Like we did 30

20:06

, 40 , we did like two a day , right

20:09

? right and the reason is we're like , hey , there's

20:11

all these amazing podcasts out there . They

20:13

all have loyal listeners . What

20:16

can I do ? I was on a travel podcast

20:18

, but

20:20

guess what ? Travel agents are struggling to close

20:23

deals when people's budgets are tight

20:25

and cut and they're looking worse for

20:27

ways to right , like to to

20:29

get more sales . When people

20:31

have less money thanks to inflation

20:34

and everything else , they they want to go

20:36

to a cheaper resort , but still want to

20:38

go to a resort right , like , how do you get in front

20:40

of those people and get

20:42

those deals closed ? Well , it is literally

20:45

comes down to this how do you get their message heard ? The

20:47

same way , speakers looking to get bigger book book

20:49

deal or bigger whatever consulting deal

20:51

the same exact , a bigger stage how

20:54

do you do that to get your message heard ? So

20:56

, if you care enough and

20:58

you try hard , you can be a thought

21:00

leader .

21:01

And I like how you mentioned too , solomon and

21:03

thank you so much for again

21:06

for being here and not

21:08

expecting anything out of it and you know , really

21:10

giving of yourself , because I think that's where a

21:12

lot of individuals business

21:15

owners they get caught up in this

21:17

mindset of , well , I would

21:19

go on a podcast or I would start my

21:21

own , but I don't

21:23

want to give away anything . Well

21:26

, part of having your own show

21:29

or even being a guest on other people's shows

21:31

is giving away things

21:33

, and I've even heard thought leaders say

21:35

give away everything . Because

21:37

even when you give away everything , number

21:39

one people will not retain it all

21:41

. There's no way they will

21:44

. But the more important messaging is you

21:46

might give everything away , but there's still one thing

21:48

people don't have and they don't have

21:51

you . They don't have you

21:53

. So if they really need what you

21:55

have , even if you've given them everything , they're

21:58

still going to reach out to you for

22:00

your coaching , consulting

22:02

, thought leadership , whatever it is . So

22:05

don't be afraid to do just

22:07

like what Solomon is doing right now

22:10

. He's not giving everything away

22:12

, but he's giving away enough

22:14

that you're going to get some

22:16

value out of that .

22:17

That's a great point , and

22:23

so our mantra , if I may , is to I'm a

22:25

very impact-driven individual . That's

22:28

how I grew up Everything's impact-driven

22:30

. What does that mean ? How many lives can we

22:32

touch and how many people can we affect

22:35

? And how do we do that ? And

22:38

so one of the ways that you can do that is one-to-one communication . Or

22:40

you can do one-to-many . One-to-one communications

22:42

. You're a great sales guy . You talk to one person

22:44

, you close the deal , you'd go , do a presentation

22:46

, do whatever . Or you can do one-to-many

22:48

and the the field that I've chosen , obviously

22:51

in marketing , it's one-to-many . I'm not a

22:53

one-to-one sales guy . I do one-to-many

22:55

. The website's one-to-many , the webinar's one-to-many

22:57

, everything I do . The podcast one-to-many

23:00

, the YouTube channel's one-to-many , and the reason

23:02

we've done that is that it has the highest impact

23:04

rate . Like I can make the biggest impact

23:06

because I think about that . Like

23:24

someday , when we're all dead , what is going to be said about Carl happening , what happens to carl's books and what you've seen over the years

23:26

is that the greatest people in on earth after they died , their bookstops being sold , no one's buying it anymore , right

23:28

? Or you can create something where actually you're making an impact

23:30

, just like tony robbins is right now , even after he's passed , hypothetically . I'm

23:32

giving you an example . So in order

23:35

to do that , you don't hold anything back

23:37

. Rule number one we're going to give it all away

23:39

. It's going to be the biggest thing that we could

23:41

ever do is to share as much knowledge

23:43

as you possibly can with the world . Help

23:45

somebody else out . Zig Ziglar said this best

23:47

when you help enough other people get what they

23:49

want , you get what you want in life . And if we're

23:51

going to hold everything back and not help somebody

23:53

else out , how are you going to get what you want in life ? And

23:56

so what we've decided to do is how

23:58

can we give away as much information and knowledge

24:00

as we possibly can is to share this

24:02

on podcasts like this with folks that I may never

24:04

meet , I may not ever get to work with

24:06

, because we are very stringent about the quality

24:08

and the . You know the kind of deals that we work with . It's

24:11

not going to be a fit . I already know that it's not going to

24:13

be a fit . Not every deal is a fit

24:15

. Right , that's like sales number one Don't

24:18

close every deal you get because it may not be a good fit

24:20

, and make sure you only take the deals

24:22

that are a good fit . Same with speakers Don't take every speaking

24:24

engagement . It might not be a good fit , right

24:26

? So make sure that , and

24:28

when I do that , I'm actually making the impact

24:31

that we solely really been wanting

24:33

to do . But we decided

24:35

that it's more better to go on

24:37

podcasts and to create 2,500 episodes

24:39

and

24:42

spend all this money on ads or whatever to

24:44

get the audience .

24:45

And I think that what you're doing , that evangelism

24:48

, going out there and sharing what

24:51

you have to share that's huge

24:53

. And still , obviously , if you want

24:55

to work with Solomon , you're more than welcome to do that . We'll

24:57

make sure that all of his information is in the link

24:59

and is in the show notes . You'll you'll

25:01

have that opportunity . But you're right , if if

25:03

it's not a fit , it's not a fit . I

25:05

turned down speaking gigs all the time . I turned

25:07

down podcast guesting and guests

25:11

on my podcast all the time because

25:13

it's not a fit . I mean , I've turned

25:15

down this past calendar

25:17

year , I think I turned down a Red Seal chef

25:19

or a Michelin

25:21

star chef because it didn't make sense , it

25:23

didn't fit and

25:25

I've been scratching my head thinking was there

25:27

a way I could have made it fit ? And there wasn't , unfortunately

25:30

, for this particular show . But

25:33

, to your point , you're

25:35

still going to where

25:37

you can give as

25:39

much as you can and then

25:41

make yourself available , because you

25:43

never know and I know that's why you're doing that you don't

25:45

know where your next

25:48

client , prospect , million

25:50

dollar deals might come from . That's very true

25:52

.

25:54

And let's go to that social media person who's

25:56

like oh , don't share all of it . I think you

25:58

want to do . That's my world . Against

26:00

my opinion , yeah , take it for what it's worth . Isn't

26:03

that what a book is about ? When I write

26:05

a book and I've written you know a couple

26:08

of them I'm giving the best secrets

26:10

that people pay tens and thousands of dollars

26:12

and then one-on-one coaching . I'm like do this

26:14

step by step . This is precisely

26:17

what I did to get the success . You and I buy books

26:19

all the time and if they didn't kind of

26:21

give you all of it like it wasn't

26:23

their best work , it wasn't their life's work , and I

26:25

look at that in everything that we do . Is

26:27

this everything that we can do ? And

26:29

I'll use Tesla as an example . Tesla

26:38

is selling more EVs than any other brands , however , except there's one company in China , byd sells

26:40

more cars than Tesla . Study this . But he

26:43

made his charging

26:45

technology , which is super private

26:48

, ip , public . He

26:50

said hey , gm , take my plugin

26:53

and all this electric and whatever

26:55

charging whole thing . Hey

26:58

, ford , use it . Let

27:00

me tell you something they didn't use it , and

27:03

now they're finally getting around to making

27:05

a universal charging . This

27:08

man all along after he spent

27:10

all his years and knowledge and all the IP and all

27:12

the funding and everything , all this engineering

27:15

. He's like take it , here's

27:17

all the electric Walton right

27:19

, the size , the measurement , everything . And

27:22

then he's also used the supercharging

27:24

network . He's making it public for any car

27:27

charging company . Any company

27:29

could come and charge it on their system , which could have

27:31

been private , ip , super secure

27:33

. You can't use my gas station kind of a model . So

27:36

let me show you how did that help . They're still selling

27:38

more cars . They didn't sell less cars

27:40

by making their own technology public . They're

27:43

selling more cars . So I

27:45

believe in the more you give

27:47

, the more you get model , rather

27:49

than the more you give . You feel like there

27:51

is some sort of a scarcity mindset that I'm going

27:53

to lose out on it . I really

27:55

really like I live it and I do

27:58

it and I'm getting more podcast invitations

28:00

than I can handle

28:02

. People have given me like things that cost

28:05

two and three thousand dollar membership programs

28:07

for free . I'm like , hey , I'll be

28:09

here all day , let's do eight podcasts a

28:11

day , let's serve as many people as we can and

28:13

I don't have to worry about my pipeline and my

28:15

deal stages and my whatever

28:17

. Do you see what I'm saying . I don't have that scarcity

28:20

mindset whatsoever because I'm getting

28:22

more every day than I could keep up . So

28:25

I have to get it out of my surplus

28:27

, give more .

28:28

That's a really good example . I love the

28:30

Tesla example for sure . We have

28:32

a Tesla Actually , that's one

28:34

of the things that I said in

28:37

the very beginning , because where we

28:39

are , there's Tesla chargers and then there's all

28:41

the other charging stations , right , and

28:43

then there's still not a lot of them because they're still

28:45

building the infrastructure to get

28:48

on , get ready for the onslaught of , eventually

28:51

, in the next 15 , 20 years

28:53

right , less or more like five

28:55

right there needs to be that standardization

28:58

. you don't pull up to a gas

29:00

station and the only the only two differentiations

29:03

in the gas station are diesel versus

29:05

petroleum . Those are the only two

29:08

differentiations . So the same thing

29:10

would make sense for

29:12

electric vehicles . The other good example

29:15

that comes to mind about trying to hold

29:17

in your IP is

29:19

the Sony Beta versus

29:22

VHS , everything else , because that

29:25

totally it did do one

29:27

thing for Sony . It did

29:30

allow for that higher quality

29:32

to be used by studios

29:34

and television stations

29:36

and stuff like that for years . But

29:39

it still eventually became obsolete

29:41

and wasn't replaced . And VHS obviously became

29:43

obsolete too . But that not

29:45

selling , just holding that and keeping that private

29:48

meant that something

29:50

else was going to take over and it did

29:52

and it totally decimated

29:55

from a consumer standpoint that entire

29:57

company .

29:58

We need to be doing that and I really

30:00

believe that if you've been given something

30:02

, it's so you can give right . So knowledge

30:06

, ideas , strategies , tactics because

30:09

when I do get a client that I

30:11

have this amazing idea for and I

30:13

don't tell them about it , I'm like here , I'm here to 10x

30:15

this thing , we're gonna try everything . Everything

30:18

is going to be tried and we don't know what

30:20

is going to work . And

30:23

guess what One of those ideas will work . Partly

30:25

it's the client's execution ability or

30:27

the team or anything else , but at the end

30:29

of the day , we're part of that winning team

30:31

and that's really what matters . And

30:34

I think , for the folks that are listening

30:37

to this podcast and trying to get the bigger

30:39

stage , trying to get the bigger book

30:41

deal , the million dollar opportunity

30:43

, what's holding us back

30:45

is ourselves . Kind of the rule right , like we

30:48

are too afraid , like what are we

30:50

afraid of ? And I think , if we have all these ideas

30:52

and strategies and so on , why aren't

30:54

we giving away the tools ? Why aren't

30:57

we giving away the thing that you charge

30:59

$5,000 for a workshop hey

31:01

, here's the exact same tool and

31:05

then help them make more money with the tools that you now decide to

31:07

give it away and they'll use that money

31:09

to fund your program . At

31:12

ClickX , we used to charge every

31:14

month as a subscription fee to work with us

31:16

. We do a lot of things with agencies and consultants

31:18

. We decided this year to make

31:20

our platform free . It

31:25

costs nothing . When you buy a product or service , we make money , but

31:27

if you don't have the money to pay

31:29

for a platform , we'll help you make

31:32

that money using our platform and

31:34

you'll have the money to pay us . And

31:38

so like . This applies to everything

31:40

. It doesn't have to just apply to speaking or coaching

31:42

or whatever it is . It applies to all

31:44

aspects . Why not have a community

31:46

level membership , a Facebook group

31:49

? Give as much value as possible . Sit there

31:51

and answer people's questions , like YouTubers

31:53

do , and then you start building that community

31:55

we talked about earlier , and that community

31:57

will push you up . You see what I'm saying . It's

31:59

right there in front of you . You have an iPhone . Make

32:02

more videos .

32:06

People are looking for that social proof , now more

32:08

than ever , that know like and trust factor , and it goes beyond

32:11

the sales call , probably even before the sales call . It goes even

32:13

so much as when you have for

32:15

individuals that have podcasts , they've realized that

32:18

it's not just about the show , it's what happens afterwards

32:20

, it's the masterminds , it's the monthly

32:22

meetups on Zoom or the conversations

32:25

that happen in the Facebook group , it's all of those

32:27

things that , as I said when podcasts

32:30

started , mind you , this is going back , but

32:32

that wasn't relevant . Now it's now

32:35

more than ever , that community , that belonging

32:37

and that . Do I have to pay

32:39

through the wazoo to make this

32:41

happen ? No , it's available for you

32:43

and , obviously , when you're ready

32:45

, we're ready to have a sales conversation

32:47

with you , or , as I like to phrase

32:49

it , a service conversation

32:52

, because it's not about technically

32:55

. Everything is about sales . But it's not about sales

32:57

, it's about service . It's about how can

32:59

I serve you , and if the best way

33:02

I can serve you now is with a product that

33:04

doesn't cost you anything

33:06

, because that's where you're at , fine , no

33:08

problem . I have products that will

33:10

serve you immensely , just as you mentioned

33:12

. But then I also have services

33:15

that I can provide you when you're ready , if

33:17

you're that next million dollar client , if you're that next

33:20

$10 million client , we are happy to have

33:22

a conversation with you . If you're that next million dollar client , if you're that

33:24

next $10 million client , we are happy to have a conversation with you . Exactly .

33:25

If you're ready yeah , going back to the website

33:28

example where we started , as

33:30

a consultant , a coach , a speaker , you

33:33

should have so many free resources . That's

33:35

how you stand out from the crowd . Yep , yep

33:37

, right . That's why I said we don't build websites If it

33:39

doesn't move the needle , if

33:41

it's not a destination . A

33:44

whole bunch of resources , whether it's videos

33:46

, whether it's why not give them a

33:48

free account and let them have the first four

33:50

modules of your million dollar program ? They're

33:53

like oh my gosh , these four modules

33:55

changed my life . I can imagine what the

33:57

40 would do . Do you see what I'm saying

33:59

? Rather

34:06

than saying , oh well , you got to have a meeting and I'm going to choke you for 45

34:08

minutes and try to make 10 grand out , like , no , nobody wants to go through that . They want

34:10

you to like , give , like this is precisely kind of my policy is I don't want an opt-in

34:13

. Give it to them for free Opt-ins when

34:15

I'm doing the webinar and I need to send you a webinar

34:18

link . Do you see what I'm saying ? Make a free account

34:20

, do whatever they need to do to

34:22

get as much value as possible and

34:24

let the value dictate how much money

34:27

they spend with you . Right , like ? I

34:29

always believe in giving first before

34:31

I can receive . I've I'm

34:33

sure you heard this before knocks , knock and the door

34:35

will be open . Well , if you don't knock , the door ain't

34:37

gonna open . Right

34:40

like true seek and you shall find

34:42

, like , if you don't seek , well , I guess you're

34:44

waiting . Some , it's not a deal's

34:46

not going to fall on your lap . Um same

34:49

exact way , if you'll ever listen to any of the entrepreneur

34:51

stories , they'll always tell you the struggle , like I had to do this

34:53

and I had to do that , oprah had to do this , or right

34:56

. Like they didn't just become a million

34:58

or billion dollar entrepreneur , big

35:00

business , because they were just waiting on it . They

35:03

had to work for it and then the

35:05

door started to open . I just really feel that's

35:07

, that's how I live every day .

35:09

Yeah , I think some people are afraid to knock

35:11

on the door , though , because they're afraid of

35:13

what it costs when that door

35:15

opens . I think they're afraid of being , you

35:17

know , hearing that , okay , well , the

35:20

there's a cover charge once once

35:22

this door opens and it's $10,000

35:24

or it's a million dollars , and not realizing

35:26

that . Well , some doors it's okay

35:28

, and maybe it's a lower level entry

35:31

point , maybe it's , to your point , even

35:33

a free entry point that gets you in the door . And

35:35

then , once you're in the door , yeah , maybe there's

35:37

some things you want to check out or that you need

35:39

to do . But man , oh man , we

35:41

can have a conversation like this all day . I

35:43

think and I think we're coming from a similar piece of

35:45

cloth as far as values

35:48

and what it really

35:50

means to be an

35:53

entrepreneur that thought

35:55

leadership starts with

35:57

you and that , yes , you can be a

35:59

thought leader if you are positioning yourself properly

36:02

to be . So , if you want to be , and if

36:04

you want to be , you'll reach out to a

36:06

guy like Solomon , for sure , and get

36:08

some information from him . Solomon , how can people get

36:10

ahold of you if they do have questions after today ?

36:12

They can just go to my website . It's timothycom

36:15

but it's spelled T-H-I-M-O-T-H-Ycom

36:18

. com

36:23

. They can go there . Got tons of free resources . We try to publish short form content practically

36:25

every single day . There's not a day we don't create content and again , all

36:27

the content that we create aren't content that I

36:29

created for creation of content . It's all

36:31

me talking and just recording

36:33

. Like content like this . My

36:36

ideas and strategies are just sort

36:38

of creating the short form content and

36:40

that should inspire this audience

36:42

so that they don't have to spend time creating

36:45

content or making an impact . They're

36:47

just amplifying what they already do

36:49

, right , like they're already doing it every day

36:51

. Solomon , Thimothy , has been my guest today

36:53

. Before I turn you loose out of the world

36:55

to either go record another podcast

36:57

or whatever , it is your final thought

36:59

. Yeah , no , I think we'll leave with that

37:01

thought of value adding versus value

37:04

extraction . I made this book

37:06

for the digital marketing industry

37:08

and I sell it for 99 cents on Amazon

37:10

, not because we're going to make a million dollars for it . It's

37:13

because I want them to get so much value

37:15

out of that book that they would , you know

37:17

, go make the $10,000 to cover the book is

37:19

to go make 10 grand , and I think if they made 10 grand

37:21

with the book , they'll definitely have some money

37:24

to invest into our programs , right Like it's

37:26

. So I didn't make the book unaffordable

37:29

, if that makes sense . So it's constantly thinking of

37:31

ways to do it and I have like three more books in

37:33

the works . Why ? Because I

37:35

want to make as much impact as possible . So I think

37:38

if we live in that kind of realm , the

37:40

universe will get you whatever you need . Solomon

37:43

, Thimothy, a good way to wrap it

37:45

up . Thank you so much for being my guest

37:47

today It was a pleasure

37:49

being here . A nd thank you for joining us today

37:51

. Special thanks to our producer and production

37:54

Dom Carrillo lead , our Corigliour music c

37:56

Nathan , nathan Simon , and the person who

37:58

works the arms all of our arms , actually

38:00

my trusty assistant , stephanie Gaffour

38:03

. you like what you heard today , leave us a

38:05

comment and a review and be sure to share

38:07

it with your friends . If you don't like what you heard

38:09

, please share it with your enemies . Oh

38:11

, and if you have a suggestion of someone

38:14

who you think would make an amazing guest on the show

38:16

, let us know about it . Drop

38:21

us an email , askcarl at carlspeaksca . Don't forget to follow us on LinkedIn and

38:23

Twitter as well . You'll find all those links

38:25

in the show notes , and if you're ready

38:27

to take the plunge and join the over 3

38:29

million people who have said yes to

38:31

podcasting , let's have a conversation . We'll

38:34

show you the simplest way to get into the podcasting

38:36

space , because , after all , we're podcast

38:39

. Solutions made simple .

38:40

We'll Stephanie G F catch you next time .