Whatever technology your pharmacy invests in, it should enable a personalized and cohesive brand experience that enables you to engage patients on their terms.
ADVOCATES OF RETAIL pharmacy often reference the fact that 96% of Americans live within five miles of a local pharmacy — the inference being that physical proximity provides convenience and ready access to quality, affordable healthcare. And while this may be true, it masks an emerging issue that pharmacies must address if they want to remain competitive and thrive in the future. That issue is the changing nature of how consumers define convenience.
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