0:00

Welcome back to yet another episode I'm

0:00

so excited for everyone to be tuning

0:03

in today because I am bringing a very

0:03

special guest who has not only been

0:07

through pretty much all of my programs

0:07

here at workflow queen, but who has

0:10

also become a near and dear friend. In my personal life and I'm just

0:12

so grateful for her and just,

0:15

I really wanted to bring her on

0:15

today to just share her experience.

0:18

Of where she was at the very beginning

0:18

of her journey to where she is, the

0:22

different things that she's implemented

0:22

along the way, the things that have

0:25

changed in her priorities like in

0:25

the business, like all of us do.

0:28

So if you're a listener here and you've

0:28

been in business for quite some time,

0:31

then you know, the things that you

0:31

prioritize at the beginning of your

0:33

journey are going to be wildly different

0:33

than the things that you now prioritize.

0:36

So in today's episode, I'm bringing

0:36

on a special guests, Abby, bud,

0:39

she's like one of my favorite people. She actually niches down in interior

0:41

designers for bookkeeping and consulting.

0:46

And she's just so amazing. And today's episode, she's going

0:47

to share her journey of what she

0:49

prioritized at the beginning. Of our business to where she's at now,

0:51

she's also going to be talking about

0:54

community over competition of why it's

0:54

so important to be surrounding yourself

0:57

with other people who understand

0:57

and get what you're going through.

1:00

She was also going to talk about niching

1:00

down, what that looks like in the

1:02

business and how to really just like,

1:02

look at things from a different lens

1:07

and different perspective of like really

1:07

nailing down who you want to serve.

1:10

And then lastly, we're going to

1:10

talk about relating to your clients

1:12

and not talking down to them. And why this is so key and why this

1:14

is so much more of a cooler approach.

1:18

Then the old way of doing things

1:18

where people would use big

1:21

words and overwhelm our clients. So without further ado, I hope

1:22

you enjoy today's episode.

1:25

I'm so excited. Hey, everyone, and welcome back

2:22

to the end of the episode of the

2:24

Conquering Workflows and Systems for

2:24

Bookkeepers and Accountants podcast

2:27

with your host here, Alyssa Lange. I'm so excited.

2:29

I know that every single time I have

2:29

a guest, I always say the same thing,

2:33

but I'm actually very excited because

2:33

this is not only someone who is one

2:36

of my students that was immersed in

2:36

my world several years ago, which

2:40

we'll talk about the journey today. Bye. But also someone who's actually become

2:41

a dear friend of mine in real life.

2:45

And so it's been so cool to be a

2:45

part of her life and also for her

2:49

to be immersed in my world and

2:49

just to be supporting each other.

2:52

So I am so excited to be

2:52

introducing our guest, Abby Budd.

2:55

She is so incredible. And I just recently got

2:57

to see her in Vegas.

2:59

Actually, we went to a concert

2:59

together with other groups of friends,

3:02

and it was so cool to see her. We only get so many moments of

3:03

being able to see each other in

3:05

real life and hug each other. So. So it is just very nice, but I wanted

3:07

to bring on Abby today to just share her

3:10

experience with like running her firm,

3:10

where she's at today, where she started,

3:14

and also just her journey of working

3:14

with us here at workflow queen as well.

3:17

So without further ado, Abby,

3:17

thank you for being here today and

3:19

feel free to introduce yourself. Hey, I love being here.

3:23

Thank you. Thank you for having me on.

3:26

I own bud accounting solutions.

3:28

I started the business

3:28

six or seven years ago.

3:32

I came from the corporate world.

3:34

And I was an auditor, corporate

3:34

background, and then by a series of what

3:40

I thought was unfortunate events at the

3:40

time, I turned into the silver lining

3:45

was the best thing that happened to me. And so I started my own business and

3:46

well, the best thing that happened to

3:50

me was coming across your Asana program.

3:53

That was how long ago was that?

3:56

I can't even remember how long. It was probably five or six because I,

3:58

I started that program pretty early in

4:03

my business, the first couple of years. So it probably would

4:05

have been five years ago. I think

4:07

probably like 20 years. Yeah. Cause we started workflow queen 2020.

4:11

That's when I launched March of 2020 was

4:11

when I launched kickoff of the sauna.

4:15

Yeah. So you probably were there like

4:15

the first big round that we did,

4:18

which was in September of 2020. Okay.

4:21

So then it wasn't quite that long. Right. So you were, I, you were like

4:22

a long time of sticky notes was

4:26

not, I mean, it was full, but I

4:26

think you were like in this one,

4:30

the sticky notes are not

4:30

as many sticky notes.

4:32

And then the sticky notes

4:32

became the whole fricking wall.

4:35

Yeah. For anyone listening, like when I,

4:35

when I had a different office, so

4:39

now I'm in like a different home. Now I had this like wall

4:39

behind me that used to have.

4:43

Sticky notes. Every time someone signed up

4:43

for kickoff of the sauna, I'd put them on a sticky note.

4:47

And by the time that I moved out of that

4:47

house, there were so many sticky notes.

4:51

They were like, I, my, my dream was to

4:51

like cover the whole room in sticky notes.

4:56

But now that I have like this

4:56

new office, like I don't want

4:58

sticky notes all over my wall. It's too beautiful.

5:01

They were your walls and mirrors. You worked too hard for those mirrors.

5:04

Yeah. The mirrors that I, yeah,

5:04

that was a beast to create.

5:07

So I'm not about to put sticky notes on

5:07

them, but yeah, you were probably when the

5:10

sticky notes were like a very small amount

5:10

of sticky notes, like very beginning

5:14

of Workflow Queen, the journey here. And so it's just been really cool

5:16

because you've kind of just evolved

5:20

with the company and I've seen you

5:20

go from like where you were to like

5:23

where you are, which is really cool. And now you're in

5:24

Breakthrough too, as well.

5:26

Yeah. Just like, oh, you went to Nashville. I keep forgetting that you

5:28

are also at the Nashville og.

5:31

Yeah, you were the, you

5:31

were our OG retreat people.

5:34

'cause I was just with Kirsten in

5:34

Denver last week and yes, she was also

5:37

an OG and at our, our retreats and I

5:37

need to put another one together, but

5:41

no one's ever gonna be better than

5:41

the first group of Nashville people.

5:45

'cause we had so much fun retreats. It was fun.

5:50

So I'm glad that you're here. I kind of wanted to dive into like.

5:54

Just like your business, I know

5:54

that there's things that we

5:57

have gone through ups and downs. And right before we were hitting record,

5:58

we were talking about how like, there's

6:01

always like, at the beginning stages in

6:01

business, we prioritize different things.

6:05

We prioritize knowledge, we

6:05

prioritize like getting **** done.

6:08

Like there's just a different

6:08

level of hustle versus like so

6:12

many years of being in business. Now what, like five, six, Six years

6:14

now or something like that, like

6:17

we prioritize different things. Now it's like less about the money, like,

6:19

yeah, the money is always going to be

6:22

a driver, but it's less about the money

6:22

and more about like my time, my sanity,

6:25

the right alignment and clients, right. Alignment and team.

6:29

And so I kind of wanted to just talk

6:29

about the journey of like, if you can

6:32

remember, cause I know it's like, So

6:32

far away, because I know for me, I

6:35

can't, I'm so detached from the feeling

6:35

of the overwhelm all the time, because

6:39

it's so different overwhelm now. But if you can remember, what was

6:41

it like at the beginning stages of

6:44

what you prioritized in the business?

6:48

Well, I can first tell you, I remember

6:48

so well the feeling of being on an

6:53

island when I first started to do this.

6:55

I just, I was reaching out to someone

6:55

who did contract work, but they

7:01

were that only that they just were

7:01

doing, you know, contract CFO work.

7:05

So it still wasn't quite what I had

7:05

a thought to do, which was I wanted

7:09

to be a an outsourced controller

7:09

at the time is what I wanted to do.

7:14

So. And it just felt like I was on an Island.

7:16

I didn't know anybody else who was doing it. I didn't know any communities, anything.

7:21

And so then I came across your

7:21

Asana program and that was just

7:27

really when the trajectory or

7:27

the, my entire business changed.

7:33

With that, with Asana and your

7:33

organization, because that's

7:37

somewhere I lack is organization.

7:41

I have vision, but I don't have

7:41

the organizational tactical.

7:46

Yeah. Like the tactical skills.

7:48

Sometimes that's how it is. I'm a visionary, but

7:50

also kind of tactical. So I totally get

7:52

it. So that's where it

7:54

started was on an Island.

7:58

And then I joined the Asana program.

8:01

And then you were honestly

8:01

that, that retreat that we did.

8:05

Really changed my life because those

8:05

girls that I met there became like my

8:11

group of Support and you know still

8:11

today But it just that snowballed into

8:19

then the breakthrough community And now

8:19

we have this incredible community there

8:25

Yeah, so my focus at the beginning was

8:25

just, you know, who else is doing this?

8:31

How do I do this? But really, once I, what I've come to

8:33

realize now is that surrounding yourself

8:38

with like minded people is important.

8:41

Cheers. Paramount to your business growth

8:42

because you never realize what just

8:47

one small information, you know,

8:47

amount of information or like a

8:52

piece of advice, how that can change

8:52

the trajectory of your business.

8:56

It's incredible. And that's what I get from your community.

9:01

Honestly, you know, you're what

9:01

you provide meetings and, you know,

9:06

calls or in the group and then what

9:06

the community provides on calls.

9:11

And in the group, it's, it's incredible.

9:14

I can't even start to describe that.

9:16

It's like one of my, honestly, and I

9:16

know that I said this before when I had

9:20

just kick off with Asana that it was

9:20

my favorite community, but Breakthrough

9:24

has become my favorite community. So it's like my favorite,

9:25

it's like literally the best.

9:28

And for anyone who's listening,

9:28

when she's talking about like the

9:30

community and the calls and stuff. So inside of Breakthrough and our good

9:32

coaching program, we do I think it's

9:35

one call a week, that's coaching, and

9:35

that's either done by, right now it's

9:38

two coaches, but we're looking to bring

9:38

on another coach it's me and Brooke.

9:42

So we swap off every other week to do

9:42

coaching where people can pre submit

9:45

questions, or they could just come live

9:45

and, usually from the conversation, other

9:49

questions stem off of that, or all of a

9:49

sudden we're talking about bonuses and

9:52

profit first allocations, like we're

9:52

talking about so many different things.

9:55

And then we have co working every week,

9:55

which is on Wednesdays, and that's

9:58

like not recorded, and that's a safe

9:58

space for everyone to work together.

10:02

And so, and the community is so amazing.

10:04

It's like one of my favorite things. I even post in there all the time about

10:05

like my own **** that I'm dealing with.

10:09

You know what I mean? Like, right. I love it.

10:11

I love that community. Oh my gosh.

10:13

It's it. Yeah. I can't even begin.

10:16

I can't, I honestly, I

10:16

could go on about it.

10:20

Yeah. And it's so funny because I remember

10:21

it was 2021 because I believe

10:25

2021 was when I spoke at BKX. And I remember like this was

10:27

when me and Serena would do a

10:30

lot more like live sessions. Like she's been so busy with like

10:31

family stuff and like a lot of other

10:34

things that we haven't been able to

10:34

do like our, you know, coffee chats

10:37

or lives with other people joining in. But at that time when we were, I remember

10:39

we were really heavily pushing find a

10:43

biz besties, find someone in the space

10:43

that like you can talk to that you could

10:46

speak to that you can get on calls with. Because like you said, there is power

10:49

in like, you know, I just need to bounce

10:52

it off like an idea off of someone. Oh my gosh.

10:54

That's, that's all I need sometimes. Sometimes I have the answer, but I need to

10:56

work it out with someone listening to me.

11:00

And so I remember at that time

11:00

that you were like, I cannot wait.

11:03

Alyssa to find my biz bestie. And I remember this so clearly.

11:07

And then we went to BKX and I was like, I

11:07

have a feeling it's going to be Marcella.

11:11

I remember saying this

11:11

and then like, we all met.

11:16

At BKX, I think you guys ended

11:16

up like booking a room together.

11:19

I think, did we share?

11:22

I, I think we didn't that first time because

11:23

we had just only known each other.

11:27

That's right. Yeah, that was right. You didn't get a

11:30

feeling. We connected at BKX the first time.

11:33

Yeah. And I remember, yeah.

11:36

Did we just become best friends? I remember meeting both

11:37

of you guys in person.

11:39

Cause I obviously knew both of you cause

11:39

you both were in kickoff at the sauna.

11:42

So I knew you guys very well. But I met you both at the

11:43

same time in person at BKX.

11:47

Cause I remember seeing you both and you guys were like yelling at me across the thing.

11:50

And I was like, Oh my God, Dabby

11:50

and Marzahn and then like, since

11:53

then that's like your business. And I just thought it was so funny

11:54

because like, you were like on a

11:57

mission and you made it happen. And like, I think just being, but

11:58

it being in the right place that

12:01

promotes that I think is really key. That like, we're not

12:04

competition because like.

12:06

There is a lot of talk out there

12:06

of like, we're competition.

12:09

Why would you make friends with other bookkeepers? Like, I know people who also serve

12:11

e commerce and like, why would I be

12:14

friends, like, because I don't want

12:14

to serve all the commerce people

12:17

one and two, like, that's just,

12:17

it wouldn't be a good fit for me.

12:20

And sometimes we have different

12:20

income levels that we require.

12:23

And I just think there's so much beauty

12:23

in collaboration over competition, but.

12:29

You will find people who are super

12:29

competitive where like, you already

12:31

know, like, okay, I feel icky. I'm not even going to bother

12:33

like being friends with them.

12:36

Like, you know what I mean? I haven't met anyone

12:37

in your community yet. I'm sorry.

12:39

I keep just saying in the community,

12:39

because I, I'm just, I'm drinking

12:44

the Kool Aid right now, especially

12:44

lately because I, it's just been

12:48

so, and I mean, it's obviously for

12:48

a long time, it's, it's served me

12:53

incredibly, but even more so lately. And so anyway but I just feel like there

12:55

is in that, in the Facebook group, in

13:00

the meet, you know, the calls it's all,

13:00

is it all ships rise with the same tide?

13:07

I always mess up. I always mess those up.

13:09

Don't we? So I'm just going to agree with you.

13:15

I think that's it. And I couldn't, that you feel that.

13:18

And, and also there's, you know,

13:18

plenty of work to go around.

13:21

Yeah. It's, we all have that mentality, you

13:21

know, we're even fellow, you know, my, my

13:27

niche, I, I help other people in my niche

13:27

and, you know, we help each other because

13:33

there's plenty of work to go around. Oh yeah.

13:35

100%. And like you said, well, the cool part

13:36

is with how I feel like I've built my

13:40

values and like how I built Workflow

13:40

Queen, I was very intentional about

13:43

the community I wanted to build. One, I don't like attracting,

13:46

like, negative people.

13:48

We sometimes get that in

13:48

more of Kickoff with Asana.

13:51

If anything, it's rarely ever comes up.

13:53

But if it does, it's been, like, once

13:53

or twice where we had to actually,

13:55

like, remove someone from a group. But I do, I think I do a really

13:57

good job of attracting people from

14:00

the beginning that, like, this will

14:00

feel like rainbows and butterflies.

14:03

Like, if you don't like that, this is not your place. I will probably go off on tangents that

14:05

you're probably going to get annoyed with.

14:08

So if that annoys you, then don't join. You know what I mean?

14:10

But like gold, gold happens

14:10

everywhere, but you just have

14:13

to like, trust me on this one. Unicorns, we love it.

14:15

Yeah, but it's like the truth. It's like who I am though.

14:17

Like I'm not going to attract really

14:17

the student high accountants and

14:20

bookkeepers who are old school. And I'm not saying that

14:22

that's wrong, but it's just.

14:25

They're not gonna fit my vibe and so like

14:25

that's okay But I feel like because i've

14:28

established that it's allowed to attract

14:28

people who are also like Not only me, but

14:32

also people who are willing to be open And

14:32

not like, you know overly confident and

14:38

cocky and like rude and stuff like that So

14:38

I think even in breakthrough I don't think

14:43

we have any bad eggs that I can think of,

14:43

at least right now, that I can think of

14:48

at the top of my head for a breakthrough.

14:50

We might have one, but like, it's okay.

14:52

But like, if we do, like, it's very

14:52

strategic on how we, like, bring

14:56

that community together and have

14:56

the conversations with everyone.

14:59

And I think, There's beauty in that

14:59

too because then there's other places

15:02

that I've been like groups or even

15:02

paid programs where like it just seems

15:06

like salesy or people are just pitching

15:06

their self or like not really talking.

15:09

Mm-Hmm. .

15:10

And I pride myself 'cause that was

15:12

inspired by the way that bookkeeper

15:12

launch community was cultivated because

15:16

they did a really great job of that. It's changed over time, but I think

15:18

that's just like with the course

15:21

of business, business just changes

15:21

and adapts in different ways.

15:25

But that was a big driver 'cause I was

15:25

like, I really liked that community.

15:27

'cause I found some of my best friends. In that community.

15:31

And so I knew that when I started my

15:31

own, I also wanted to have communities

15:34

as well that we're going to, like,

15:34

make people feel like they found their

15:38

best friends, you know, and I think

15:41

I should, I just want to mention,

15:41

it's not just the community, but

15:45

I guess what I'm actually, I just

15:45

realized I'm overlooking here is

15:50

what we, What we're doing is working

15:50

together to talk about your program.

15:57

That's like the best part, you

15:57

know, and and Asana as well.

16:00

It started that way because

16:00

you provided this incredible,

16:04

like, you know, foundation for

16:04

us to run our business off of.

16:08

And then it took it. You took it to the next

16:09

level with breakthrough. So now.

16:11

I mean, I would be remiss to not say

16:11

that, that we are all there to talk

16:17

about all of the aspects of the program. So that's what we're doing.

16:20

And what we're getting out

16:20

of the program is incredible.

16:23

And so that also made me think of what

16:23

I had mentioned to you regarding like,

16:28

where my path took me and what I was

16:28

taking from your program, but that I

16:33

was having a hard time implementing it. So that's where I spent like probably

16:35

a good year in trying to at least,

16:41

I don't want to think about it, you

16:41

know stalled in my progress because

16:47

you give us this incredible Foundation

16:47

and really not even a foundation.

16:51

It's everything you need,

16:51

but what to do with that.

16:54

So I kind of wanted to

16:54

like, talk about that too.

18:03

Yeah. Well, I love that. Thank you for sharing. It's funny because I last night

18:05

went to dinner with a friend of

18:08

mine here up in Lake Arrowhead and

18:08

she owns a business, but she does.

18:12

She's not a bookkeeper. She just happens to own like

18:13

a random business that like,

18:16

honestly, I don't even know if I

18:16

understand, but like it's successful.

18:19

She's been doing it for 10 years. But she's like stuck right now.

18:21

And I told them, one of the first

18:21

things I was talking to her last night,

18:23

cause she was like really opening up

18:23

to me about like the struggles that

18:26

she's going through with her business. And I said, do you have like

18:28

a community of like other

18:31

people who also do what you do? She's like, well, it's super niche.

18:34

I'm like, you'd be really surprised that

18:34

even though something's niche, that there

18:36

are people out there who do this books,

18:36

podcasts, Facebook groups, like wherever.

18:41

And she was like, well, I never really thought about that. And she's like, but why would I

18:43

want to like connect with them? And this is like the normal.

18:46

Thought process at the beginning,

18:46

but she's been in business for a

18:49

very long time, but she's never been

18:49

proven why a community is so powerful.

18:52

And so anyways, we went down this

18:52

rabbit hole of like, right now you're

18:55

really struggling to like hire. You've been doing this for 10 years,

18:56

you're burnt out, you need to hire.

18:59

But like, I can see things from an

18:59

operations standpoint, because I

19:02

told her that we would do like a day

19:02

together where I'd go through her whole,

19:05

let me, tell me your sales process. Like right now we're going through doing

19:07

a cleanup, transitioning her payroll.

19:10

We're doing like a bunch of stuff

19:10

for like my firm side, but I

19:12

want to help her as like a friend

19:12

looking at the ops and stuff.

19:15

And from that, I was just like, look, I

19:15

can see things that you can't see, but I

19:21

also won't understand your industry while

19:21

other people in your industry will also

19:25

see insight that I will never be able to

19:25

understand that you can resonate with.

19:29

I said, one of the best, most pivotal

19:29

things I've ever had happen to me as well

19:33

is Serena, is Brooke, is you, all the

19:33

other people that I get to like expand

19:38

in my life and not just on the business

19:38

level, but like, We've had some deep

19:42

conversations about like depression and

19:42

anxiety like we've gotten really deep

19:46

and I think that that's very important

19:46

because you're going to understand

19:49

me more than my friends because they

19:49

don't get what we're going through

19:54

running a firm and what we're doing and

19:54

what we're pouring into our clients.

19:58

You could not have said that better. Yes.

20:01

Yes. It's just a lot. So I'm glad that you talked about

20:02

that because, like, I think the whole

20:06

where we're at now, it's like we were

20:06

talking about this before we hit record

20:09

of, like, just putting yourselves in

20:09

the right room with the right people

20:12

that just, like, really get you. Like, I'm going through my own stuff.

20:16

Like next week I'm going to Scottsdale

20:16

to do, like, a mastermind dinner with

20:20

other women who are in the same revenue

20:20

range as me, who also are, like, Have

20:24

really big goals and super ambitious. And not to say some of my friends

20:26

aren't like that because they are,

20:29

but like, they're just, it's a

20:29

different level, like, I guess, and

20:32

like a different mindset sometimes.

20:35

And I'm just very excited to be

20:35

chatting with those people and

20:38

have very expansive conversations. And those people just push me to open

20:39

up doors that I never even thought

20:43

to open because they're, they're like

20:43

explaining showcasing what's possible.

20:48

Right. You know, it's a lot.

20:51

So I want to like take a step back

20:51

and look at, cause I know that you,

20:54

and I don't think you've actually

20:54

explicitly said this, but I'm pretty

20:57

positive you work with designers, right? Like yes, interior designers,

20:58

interior designers.

21:01

So I'd love to talk about, I know before

21:01

you really weren't niched in that.

21:06

Right? Yeah. So how did that happen?

21:08

Like, how did the niche come about, if

21:08

you want to give any tips for anybody

21:11

who hasn't yet picked their people? Oh

21:13

my goodness. Well, I

21:16

definitely had, you know, you, you

21:16

said a long time ago that this, you

21:22

know, this process of efficiency

21:22

and, you know, for all of the reasons

21:27

that you have given that you, you

21:27

would say much more than I can.

21:31

put it into words that

21:31

it's, you want to niche.

21:34

And so I had, I've been in,

21:34

when I was working in corporate,

21:38

I was in several industries. And just when I started my business,

21:40

it, I had several industries, but.

21:44

Really, I started to take from each

21:44

of the industries I was working in

21:49

what I liked and what I didn't like. So I was doing the bookkeeping

21:51

for a restaurant and there was

21:54

inventory and I thought I did

21:54

not enjoy working with inventory.

21:59

And, you know, so there was just,

21:59

for example, so I would start to

22:03

realize what I, Did and didn't like.

22:06

I, personally, I had someone who's

22:06

in the insurance industry and I felt

22:10

like I wasn't able to do a lot for

22:10

them because, and, and you can, but

22:14

I just didn't want to do, there was

22:14

not, I didn't feel like I was doing

22:17

enough for them serving them enough.

22:19

As far as like, you know, guidance.

22:22

And so I had, an old friend opened

22:22

a design business and she saw

22:29

me on my Facebook saying here,

22:29

I'm doing, here's a relaunch.

22:32

I did a relaunch of my business,

22:32

you know, just so that everybody

22:34

knew what I was doing and she

22:34

she was my first design client.

22:39

And I just really

22:39

enjoyed working with her.

22:42

And I. Had a different passion

22:43

when I was younger. I wanted to open a doggy daycare

22:45

and I thought maybe I want to do,

22:49

you know, serve doggy daycare. This doggy daycare industry.

22:52

But, you know, and I did a little bit. I worked a little bit down that, but I

22:54

didn't, it didn't take me long to realize

22:57

that is not going to be, you know, there

22:57

won't be an easy industry to work with.

23:03

And I was really enjoying the

23:03

design because I saw how much doggy.

23:08

Of help I could be between the fact

23:08

that there's softwares that are used

23:12

in conjunction with, QuickBooks. And there's a lot of analysis that can

23:14

be used, a lot of questions that I can

23:18

answer that they had that I thought,

23:18

okay, and I now I realize a lot of

23:23

designers have that same question. So I think if you're kind of thinking

23:25

of it from that perspective, if you

23:29

have questions, if you're working

23:29

with an industry that you like, or an

23:32

aspect of an industry that you enjoy

23:32

and then you feel like, okay, there

23:36

are questions that I can answer, then

23:36

there's probably a lot more that you

23:40

can with those questions and the kind of

23:40

your marketing will happen organically

23:45

because you can talk about what are your

23:45

pain points or is this something that,

23:50

you know, you have to struggle with? And the answer is most likely.

23:53

Yes. Yeah, I love that, especially because,

23:53

like, for one, just for anyone who's

23:57

listening, you might be feeling

23:57

overwhelmed with like, who do I pick?

24:00

How do I pick at one? It naturally kind of happens on its own.

24:03

Like, it sometimes does fall on

24:03

your lap, and I know that, like,

24:06

there might be frustration for those

24:06

that, like, really just want the

24:09

answer right in front of their face. Like, I get it. We started off like, so at magnetic, we

24:12

started off with like course creators,

24:15

coaches and the creative space. Right. And then like e commerce

24:18

just kept coming to us.

24:20

So then guess what we're doing now

24:20

is e commerce, but there's also

24:23

not, yeah, not a lot of people

24:23

are serving the e commerce space.

24:26

So there's a lot of opportunity. And also like our minimum fee for e

24:27

commerce clients has to start at 600,

24:31

no less just because of the complexity.

24:33

That's just like the most

24:33

basic e commerce brand.

24:36

And then it goes higher. So like there's a lot more opportunity,

24:37

but there's a lot of things that break and there's a lot of problems

24:39

and there's a lot of issues.

24:41

And so I can only imagine with like interior design, there's probably its own specifics.

24:45

So for us, also with this new

24:45

transition, so we're also going

24:49

through a rebrand like as we speak.

24:51

We're getting our copy redone,

24:51

like also new minimums that

24:54

everyone has to be making annually. So a niche can also be Like

24:56

the level of income they're at.

25:00

So like, you might even like serve

25:00

interior designers, but they have to

25:02

at least make like 250 K annually. Right.

25:04

So for us, it's 250 K, like no matter

25:04

if you're the course creator, creative

25:08

coach, or the e commerce brand, like,

25:08

I know that's like kind of technically

25:11

four niches, but they all kind of

25:11

actually work very much the same.

25:15

So anyways, the reason I'm saying

25:15

this is because I think it also brings

25:19

light to the conversation you get

25:19

to have, because one, you know, that

25:21

you're most likely speaking to women. Because I'm assuming

25:23

it's a dominant industry.

25:26

Yes. Yes. So you get to tailor your, your copy and

25:26

tailor your information to like the old

25:32

mansplaining way of doing things where

25:32

your CPA doesn't communicate with you

25:35

is not how we're going to play the game. So it just allows you, like, even if

25:37

you're not niched down in an industry,

25:40

maybe you're niched down in a person

25:40

where you could speak to them.

25:43

So our newest thing, That we're

25:43

going for is like really calling

25:48

out ****** CPAs and ****** accountants.

25:50

I know that sounds really bad and it's

25:50

not like we're being mean or rude.

25:53

What we're doing is and what we're

25:53

saying is like the old way is out.

25:57

Like the old way of like them

25:57

not ever giving you access

25:59

to your accounting software. I hear that all the freaking time.

26:02

The old way of being mansplained that

26:02

you can't ask questions that they're

26:05

using big words is so not cool anymore.

26:07

You know, like it's so not cool.

26:10

And so like what we're trying to do is

26:10

create almost like campaigns around.

26:14

Really putting that in front of people

26:14

like the fear mongering is a big thing.

26:17

So I've been talking a lot about

26:17

that on my stories at my firm.

26:20

But it resonates with them because all

26:20

that we work with women in the space

26:23

and they come to us and they're like Oh

26:23

my god, you literally nailed it that I

26:27

seriously don't even know my reports. I can't even find them I

26:28

don't know where to go. I don't know where to log in

26:30

they don't explain anything.

26:32

I ask questions. They just surface level. And I'm like, that's the non cool way.

26:37

And like, here's the cool way over here.

26:39

Yes. I can tell you how many calls I've been

26:40

on recently where I feel like I have

26:44

to translate for, their tax preparer

26:44

or somebody else, you know, who's on

26:47

the call, who's just talking at another

26:47

level and, you know, whether it's

26:51

intentional or not, because sometimes

26:51

they just don't even, they forget that

26:55

they're not talking to someone who. is in that industry who, you

26:57

know, speaks that jargon.

27:00

Yeah. I think also too, it just, it reminds like

27:01

us to also dumb down what we're saying,

27:06

and not in a way where we're condescending

27:06

to like the people listening.

27:09

Right. But it's like the whole saying like of

27:09

talk down, like talk, just not talk down.

27:13

Let's rewind that one. Talk to people like

27:14

they're in third grade.

27:17

Because like, if you can explain things,

27:17

like I always say with the Homer Simpson

27:20

thing where like, always put your SOPs

27:20

where even Homer Simpson can do it.

27:24

Right. It's the same for like your niche.

27:26

Like it's the same thing. It's the same way for

27:27

anybody that you talk to. I think it's so important

27:29

to be like breaking it down.

27:32

Like yesterday, same friend I was

27:32

talking about, her CPA is a nightmare.

27:36

I can just tell you right now. And I told her, girl, you

27:37

just got to hire my firm.

27:40

Like I'm telling you, I'm not even just

27:40

trying to sell you because like one,

27:43

my, my friends should be paying for my

27:43

services because I truly believe that

27:46

like, Your friends should be the family

27:46

and friends should be paying you the most

27:50

out of anybody because they should be the

27:50

most supportive and she's all about it.

27:53

Right? So we were talking and she was just

27:54

so frustrated and I was like, she

27:57

didn't even know what quarterly

27:57

estimated tax payments like why am

27:59

I paying that if I'm also paying my

27:59

payroll as an escort into this, right?

28:04

So I literally just like sent her a voice

28:04

note and I broke it down in the most

28:07

simplest terms I could possibly do it.

28:10

And her response back was like, Alyssa,

28:10

you could have been like a teacher.

28:13

Like, I really appreciate like

28:13

you, like making it so simple

28:17

and easy using references. Usually I'll use like context to like,

28:18

imagine this, like, or, or the way that

28:23

you do this, like, and I feel like if

28:23

we all just talked a little bit more

28:26

like that, it would be super helpful.

28:29

I mean, I recently I don't know

28:29

what I was doing, but I was talking

28:31

to someone on a call and I think it was here at Workflow Queen. And the guy was using the biggest words.

28:37

I, I, I was overwhelmed. I was like, I don't even

28:39

know what you're using. And I know I'm in the accounting space.

28:42

I'm so confused. But he made me feel dumb, but he

28:44

wasn't meaning to like, he was

28:47

not like talking to me in a way. It's just how it came off was

28:49

like, I couldn't even keep

28:52

up with what he was saying. Like, as if he was

28:53

trying to be impressive, turned me off.

28:55

And I was just like, I don't know

28:55

what to do because I don't even

28:58

know what you're telling me right now.

29:00

Right, right. You're like, yeah, you need a translator.

29:03

You needed a translator. You needed to be you. Yeah, even though I like am in the, I

29:06

knew the words because I'm in the space,

29:09

but it's like, it even overwhelmed me. So like, I also might think it's because

29:11

like, I'm so used to just breaking

29:15

things down as easily as possible. And I honestly think that really

29:17

came with Having this company.

29:20

So workflow queen, because I got

29:20

forced into learning how to teach.

29:24

Cause I never came from like

29:24

any sort of teaching like that.

29:27

Kickoff of the song was the first

29:27

time I ever did any of that.

29:29

And I think over time I've learned to like

29:29

stop, pause and be like, this is

29:32

what they mean, because like some

29:32

people don't, can't catch on to that.

29:37

And so even then, like, I feel like it's

29:37

really helped me, like, just teaching

29:40

in this space, like, has helped me to,

29:40

like, slow down, stop, explain it, this

29:45

is why we're doing it, because they

29:45

might not understand why, you know?

29:48

Yes. And you know, it's interesting,

29:49

also, that you say that, because, In

29:54

deciding who you want to work with. I remember it's it is very overwhelming,

29:56

but it doesn't have to just be an

29:59

industry like you to your point, you

29:59

know, it can be that you want, you

30:03

know, to work with female business

30:03

owners or also another part of my

30:07

avatar has become somebody who cares.

30:11

So I have eliminated clients who, even

30:11

if they're in my industry, if they don't

30:18

care about what, you know, they don't.

30:21

If they just want numbers, then it's,

30:21

you know, or and if they want to make

30:25

my job more difficult because they don't

30:25

really cares, then that's not going

30:30

to work in my process, you know, and

30:30

that's going to make me less efficient.

30:34

So there's somebody else. That's a better fit for them.

30:37

something that I decided is that I want to

30:37

work with designers who want to No more.

30:42

And who are willing to put

30:42

in the work on their side.

30:45

And that has made my life so happy.

30:48

Oh, yeah. But like I said before, when

30:48

you first started your business,

30:51

you would have just taken them exactly.

30:53

You would have just been like, hell yes. I don't care what you pay me.

30:56

I'll deal with the headache. But then like, as your business

30:57

progresses, it's like my sanity.

31:00

Is so much more more important than like

31:00

the money of signing on to say, Oh, my

31:05

gosh. And let me tell you, I, in over the last

31:05

years, I have ramped up to making a lot

31:11

of money but feeling very overwhelmed.

31:14

So then I have scaled back and you know

31:14

ramped up again but then scaled back so

31:18

I've kind of been doing that over time

31:18

and right now I actually in the last

31:23

year I said I'm taking on designers only.

31:25

Okay. And people have looked at me like, you

31:25

know, I have three heads because they

31:29

don't understand, but I'm actually

31:29

even really within the industry, only

31:33

taking on designers who work in a

31:33

certain software, even because I've

31:37

really honed in on that software and

31:37

I believe it's one of the best that's

31:40

offered and I really understand it. So, you know, there's definitely over

31:42

time, you'll go through waves, but

31:46

you really have to just realize what

31:46

you're looking for and keep the door

31:51

open for it, you know, in your mind.

31:53

And I think it Oh yeah, 100%.

31:55

I think that, like you said, and we were

31:55

talking about a second ago, is like niches

31:59

doesn't have to just be a specific thing. It could be a software.

32:02

Like I know Serena

32:02

serves specifically Xero.

32:05

I serve specifically QBO. Beauty is because we know each other.

32:08

I had a girl who like checked every box. Every box.

32:11

She was amazing. I did not want to let her go. It was so hard for me.

32:14

And she was not willing to

32:14

switch from Zero to QBO.

32:17

And so who did I call? Because, Serena also serves

32:18

the same niche as me.

32:21

So I called Serena and I was like, this

32:21

one is really hard for me to let go.

32:24

And she signed on with her and like,

32:24

You The girl was really bummed because

32:27

we really connected, but I was like,

32:27

look, I'm not willing to sway my team.

32:30

I'm not willing to sway. And I think that just goes to show that

32:31

as you progress, like it's okay to change.

32:35

And I think change should be

32:35

promoted more like in this space.

32:38

I think people are scared to adapt or

32:38

scared to make the different difficult

32:43

new decisions or feel guilty that why all

32:43

of a sudden am I so gung ho that I don't

32:48

want to take this type of person because

32:48

like you deserve as much as you do.

32:52

Now you have more confidence in

32:52

yourself that you're allowed to say no

32:56

to what you don't want to do anymore.

32:59

And that confidence speaks, it's, you

32:59

know, there's, it shows itself on your

33:05

calls with, you know, potential clients. Like when you know what you're looking

33:07

for, when you speak to somebody,

33:11

you really have a confidence. You probably don't even realize you're

33:12

exuding that attracts clients to you.

33:16

I, Yeah, I think you kind of nailed it

33:17

there because that's true for almost

33:21

any, any industry like yesterday

33:21

I was talking to the same friend.

33:24

I feel like she's just like my

33:24

example of a lot lately, but

33:27

she actually has another friend. So after I was helping her get some

33:28

stuff set up for her and like getting

33:31

her payroll transition, helping her with

33:31

the CPA stuff she was talking to one

33:35

of her friends who her friend is the

33:35

daughter of a guy who owns a construction

33:39

company and she does the books.

33:41

So the daughter does the

33:41

books, but she like literally

33:44

has screwed him over so bad. His own daughter, not meaning to, because

33:45

she was being genuine on trying to do

33:48

the books that he owes like 500 K some

33:48

crazy freaking amount that like enough

33:54

for him to tell the preparer don't file. Let's get another option.

33:58

So she recommended me. God bless all my friends who

34:00

like, don't understand what I do.

34:02

And like when I explained to them millions

34:02

of times of like who I serve, it's okay.

34:06

But I just gently like, she's like,

34:06

are you sure you can't serve my mom?

34:09

Like, trust me, you do not want me

34:09

or my team to touch the construction

34:13

books, but I'm gonna recommend.

34:16

Brooke, because Brooke is who we send

34:16

all of our construction clients to or

34:19

prospects that come in our pipeline. she was like, are you sure?

34:21

And I was like, I'm telling you, like

34:21

literally there's so many complexities

34:24

that I'm doing her a service by

34:24

actually taking her somewhere else.

34:29

Because if I were to get on that call

34:29

with them, I would look so, I would

34:32

not even know what I was talking about. And you're so right that the confidence

34:33

exudes, even though you might not see it

34:36

or you might think you're not confident

34:36

when you know your **** you start talking

34:40

like with so much You're back to the

34:40

street, just like you talk in a different

34:45

way versus like when I don't know things,

34:45

I'm like slouch a little bit more, I'm

34:48

like trying to hide, like, it's all bad.

34:50

Yes. Mm hmm. Yeah, it feels really good to get

34:52

to that point and you'll get there.

34:55

Anybody will get there. Yeah, you'll get there.

34:57

Just pick, pick a thing and

34:57

just get really good at it.

34:59

Even if your thing is like just really

34:59

knowing women and like relating to them,

35:03

like that could be your thing right now. And then the confidence builds

35:05

and then now it's a software

35:07

and now it's a different thing. Which is good.

35:09

And I think that this. This is a good conversation to have for

35:10

really anybody who like, in general, this

35:14

whole conversation, because the journey

35:14

from where you were to like, where you

35:19

are now, like when I've seen it, you've

35:19

been in my space for so long that I

35:23

have seen it from not only the business

35:23

perspective, but the personal perspective

35:27

of how it's affected your life. And I think it's so cool to reflect.

35:31

And it's really funny today. I recorded an episode that launches.

35:34

next week while we're here. It's very confusing when people hear

35:36

me talk about next week when next

35:38

week is actually June for you guys. Um, but for me, it's April 16th is

35:40

next week and that's my birthday and

35:45

I have a birthday episode coming out

35:45

because I wanted to, I know I'm very

35:49

excited day after tax day celebrating. Um, I feel like I was meant

35:51

for this accounting space.

35:54

So I used that episode though to

35:54

reflect and not just for myself, but

35:57

to encourage everyone else to reflect

35:57

on like your journey because One of the

36:02

big questions I wanted to ask you today

36:02

is what is something that has like,

36:07

if you were to reflect back on your

36:07

business from where it was to where you

36:10

are, how has it impacted your personal

36:10

life and taking money out of the game?

36:14

Like what is something that is impacted? I'll give you an example.

36:17

If it helps to spark that for me,

36:17

it's helped me be a stronger and more

36:21

confident person in knowing what I want. And not willing to settle for

36:23

things that don't make sense.

36:26

That's what my business has given me

36:26

outside of like the monetary aspect.

36:30

So like if you could reflect on

36:30

where you were to where you are,

36:32

how have you grown as a human with

36:32

just like having this business?

36:38

Well, honestly, right.

36:40

And I, I guess I touched on it, but

36:40

it is doing what makes me happy.

36:44

So not taking, because I, what I've

36:44

learned along the way is it, I'll,

36:50

I can make more money, but then if

36:50

I take on a client that, you know,

36:53

might be a headache or stressful. I'm not happy, so I can do what makes me

36:55

happy and still continue to make money,

37:01

but, you know, just redirect and and focus

37:01

and so that's what is exciting me right

37:07

now and having the flexibility to do that.

37:11

That's I think that's what it would be. I love that.

37:13

I can't wait. I was like so excited this morning. Like originally my podcast was

37:15

going to be about the three

37:19

biggest mistakes in business. And then of course I always go like

37:20

off on a tangent and then I'm like,

37:23

well, it now turned into reflections. But it was actually really cool because

37:27

I didn't even expect to talk about the

37:30

reflections, but then it kind of adapted

37:30

because I know that You knew me when I was

37:35

in my last relationship and like, as most

37:35

know, like it was a great relationship.

37:38

Everything was great. I think we went to the Nashville retreat.

37:41

I think it's like when we split,

37:41

I think was around that time.

37:45

But anyways, like I realized also from

37:45

my friendships and relationships, I'm so

37:48

much more intentional because my business

37:48

has shown me so many things that like

37:53

things I thought were impossible before.

37:55

Are now happening that like it's allowed

37:55

me to see that like I'm capable of so

38:00

much more, but then there were certain

38:00

people in my life that really thought

38:04

that whatever cards were dealt were what

38:04

was dealt, which don't get me wrong.

38:07

I was in that same mindset at one

38:07

point too, but the business has proven

38:11

over and over and over again, like the

38:11

different avenues that I have gone,

38:15

the different friendships and the

38:15

different doors that have opened for me.

38:18

So my reflection too, is like, yeah. I, I've changed as a person of

38:20

like who I allow in my life.

38:22

That means like food, like now

38:22

it's like no drinking, like I'm

38:26

at almost like 120 days now. Like that was a big deal.

38:30

I know. It's so cool. I know. It's been like, I just didn't

38:32

want to like, I just like feel

38:35

like I need to just get rid of it. I need to get back to my, my

38:36

physical health, but it even

38:39

means like reevaluating the food

38:39

and the conversations, the TV

38:42

shows, the podcasts, the books. And I feel like I wouldn't have

38:45

really gotten there as fast

38:47

if it wasn't for the business. Can I put in a bonus reflection?

38:52

Yeah, bonus it out. I'm here for the bonuses.

39:00

So I think I've also learned

39:00

to just listen to myself

39:06

and what my strengths are. Because we've talked a lot

39:08

about the strength finders

39:11

and, you know, along the way. And so that has all, it all came to

39:13

make me realize that I don't have

39:18

to be good at all of the things. And I put a lot of pressure on

39:20

myself to do, to do every aspect

39:25

of, you know, my business, maybe the

39:25

program, you know, but it's okay to

39:29

realize I, this is where I excel and

39:29

I am going to get help from others.

39:35

Where I don't. And it's funny because I tell

39:36

my clients the same thing.

39:39

Your zone of genius is in design,

39:39

so spend your time doing that.

39:43

Don't try to do your books yourself. We tell that to all of our clients.

39:46

They're going to make more money if they

39:46

really focus on what they're good at.

39:50

Well, I wasn't letting

39:50

myself do the same thing.

39:52

So, that's that felt amazing when I

39:52

finally just most recently actually

39:58

found somebody to help me where

39:58

it was not my zone of genius.

40:02

So, yeah. And so what's the not zone of genius now?

40:05

Implementation

40:07

of, of, of information and programs.

40:12

Yeah. All of the things happens.

40:15

It can happen maybe. And, but for me, it was

40:16

happening too slowly.

40:19

And so if I had just accepted a long time

40:19

ago, And it didn't have to be me one and

40:24

two, you can't force other people who

40:24

it's not their zone of genius to do it.

40:30

You know, you might like the person,

40:30

but if that's not their strength

40:34

and you can't force that either. And so I also wasted a lot

40:36

of time thinking, okay, you

40:40

know, you want to work with me. Great. You can help me implement this.

40:43

And that just isn't how it works. Yeah, you have to know how to

40:45

adapt, like, your team to what

40:48

their biggest, like, things are. Like, we even did that for a workbooking

40:50

for our team member, Mackenzie, like,

40:53

we've transitioned her role because

40:53

she really likes more of the behind

40:56

the scenes and, like, the techy things. And, like, I'm like, cool, that's perfect.

40:59

But then not everybody is like that,

40:59

so I like that you kind of pinpointed

41:03

on that because I think a lot of times

41:03

people, like, and I see this a lot in

41:06

the space, where people will just, like,

41:06

hire someone and be like, well, here's

41:09

all my ****. And it's like, well, do

41:09

you even know like if they enjoy it?

41:12

And I know that you're paying someone,

41:12

you're asking them to do something.

41:14

But like, if you didn't even lay it

41:14

down on the job description, and now

41:17

you're asking them to do a bunch of

41:17

other things, like they get committed

41:20

to you based off what you told them. But if you've changed what you're

41:21

now assigning to them, that's

41:24

actually a disservice to them

41:24

because they need to understand.

41:27

Have you looked into or

41:27

heard about human design?

41:30

Like, have you heard of it at all? No, I don't think so.

41:34

Okay. So I'll, I'll, don't worry. I got you.

41:36

I'll explain what it is. so human design is essentially

41:37

like looking at the exact time,

41:42

place, and moment you were born

41:42

and the things you're imprinted on.

41:45

And it's not like, I'm not a big woo woo

41:45

person, but like, imagine like astrology.

41:48

Yeah. But like, imagine astrology,

41:49

but it's like something else.

41:51

And I always forgot. It's like a scientific

41:52

something in astrology.

41:54

I don't know. Brooke is way better at explaining

41:55

this than I will ever be.

41:58

But anyways I was introduced to it

41:58

about a year ago from one of my coaches.

42:01

And so I took my human design and

42:01

I'm what's called a projector.

42:04

Projectors get like really exhausted

42:04

and like, cannot just keep go, go, go.

42:08

And I always need breaks. I used to feel really guilty that I

42:09

was like a terrible worker because I

42:13

could never work an eight hour day. Like it should, it's

42:15

just not possible for me. And also like, I've always

42:17

known that like my gut.

42:20

It's like such a powerful tool. And I know immediately when I'm like, I

42:21

could tell you in the moment right now,

42:24

if you were to ask me, like, let's go

42:24

to Europe, I could tell you right now,

42:26

like from how I feel, whether that's

42:26

a no or a yes, or if it feels good or

42:30

not, when some people need time to wait.

42:33

And so anyways, I got dipped

42:33

into the human design role.

42:35

I really didn't do anything with it or

42:35

really learn more about it until like,

42:39

almost like now a one year later where

42:39

more people are starting to talk about

42:43

human design more, but anyways, Brooke

42:43

has started to really deep dive into

42:48

more human design like understanding

42:48

because like it's very interesting

42:52

when you start to utilize it and start

42:52

to see the way that it like it's like

42:55

as if someone opened up your journal. Like your human design and what

42:57

you're imprinted with and all these

42:59

details and it's not like I know I

42:59

love astrology but sometimes it's

43:03

like you can literally apply all the

43:03

Aries things to someone else and like.

43:06

I don't think it's all like

43:06

fully aligned, but this is like,

43:08

for real, like to the point.

43:11

So anyways, Brooke started another

43:11

company, it's called Align Self.

43:14

And she actually does human design readings. Like you do your human design

43:16

and she'll explain how to

43:18

use this stuff in your life. And so the reason I tell you

43:20

this is because one, you might

43:22

want to reach out to her too. It's because it looks so cool.

43:26

You already know Brooke. So like, it would be so much

43:26

fun to have that conversation.

43:29

But the more that research I've done

43:29

on like the human design, it's given me

43:33

more grace to also understand that what.

43:36

Other people enjoy doing

43:36

might not be what I do.

43:39

And that's, StrengthsFinders

43:39

has already done a lot of that.

43:41

But this is like innately who you are

43:41

because you can change the questions or

43:44

the ways that you respond to something

43:44

on these, you know, assessments.

43:47

This you cannot change, like

43:47

this is exactly who you are.

43:50

But it's been very, very interesting

43:50

to learn that like, man, I'm not a bad

43:54

person because I get really exhausted.

43:57

I also, people, but from the outside,

43:57

you might be thinking, Alyssa, I

44:00

see you get **** done all the time. You're like literally running two

44:01

companies, all these freaking things.

44:03

What are you talking about? It's because when I feel a

44:05

wave, like it'll go three

44:08

months of like no creativity. I don't want to work.

44:11

You'll see me like take off on traveling. And that's why that's my heavy,

44:12

like no, like motivation phase.

44:16

And then all of a sudden, like a wave will hit me. I'll never know when it's going to happen.

44:19

But it'll be like one week and I

44:19

can probably get more done than an

44:23

average person in one week than I

44:23

can, someone can do in three months.

44:26

And so that's why it looks like it. But really, I have like long periods of

44:28

like, I don't know when the waves coming

44:30

back last year was almost eight months. Of like, I can't get myself,

44:33

and then I rode the wave and now

44:36

all of a sudden it's like here. Like, yeah, and I have to though,

44:37

but like, the reason I bring this

44:42

up is for like, one, you and anybody

44:42

else who's listening who feels like

44:46

you just wish you had more of a road

44:46

map to really understand, like, and

44:51

not feel guilty about, you know,

44:51

Not wanting to be a visionary.

44:54

Maybe someone is not even a visionary

44:54

and they just like to be the implementer.

44:58

Like, and that's okay. Give yourself grace that there's

44:59

other people who are compatible with

45:01

you that do bring what you lack. And I think it's such

45:04

an important message. And I'll save you so much time too.

45:08

Oh yeah. Just like get to the point, you know,

45:10

it was a huge time saver, but no, now

45:10

I need to know on that, on that deeper

45:15

level, I think that sounds amazing. Yeah.

45:17

The human design is great. I think I took mine at like, you can also

45:18

go to like, I think free human design.

45:23

com. There's so many, all you do is

45:23

put your, you have to know your

45:25

exact birthday, like time as well.

45:27

And the location of where you were

45:27

born and you just put in this info

45:31

and it spits out all the data. And then like, there's books out there.

45:33

They even have some that

45:33

like align with the business.

45:35

So there's also a girl we had on the

45:35

podcast, Renee who talked about like

45:40

using your human design and marketing. Yeah. Yeah. Yeah. Because each of us are built different

45:42

ways that like our marketing.

45:45

Like for me, I've learned that being

45:45

invited to things, that's what a

45:47

projector is, is like the invitation. Anytime someone's invited me in to

45:50

help them, I could, will be like,

45:53

cool, you ready for information? Cause you know me, I will

45:55

fire off information. But if you don't invite me,

45:57

I don't like to give advice

46:00

because I don't feel invited. And I, I never really understood

46:01

that until it was called out

46:03

to me at my human design. And I'm like, Oh. That makes sense.

46:07

That's amazing. Yeah. It's so freaking cool.

46:09

I don't know. It'll blow your mind. Just reach out to Brooke because

46:10

she's got a free one listening.

46:12

If you're interested, I will drop

46:12

the link to her scheduler where you

46:15

guys can like schedule and you can

46:15

pay for her to do like your human

46:18

design reading, but it's cool because

46:18

you can apply it in your life.

46:21

And in the business, you could do it with like your husband. You could do it with like, you're

46:22

like, I need to know about your life.

46:26

Immediately thought of my husband. Yeah.

46:29

I love it. Okay. So let's kind of wrap

46:31

this bad boy up here.

46:33

I would love to kind of

46:33

just like circle back here.

46:35

And just ask you for anybody

46:35

who may be like, On the fence.

46:39

I'd like to highlight really breakthrough. Cause I think that's like my

46:40

favorite program right now for

46:43

anybody who might be on the

46:43

fence or someone who just doesn't

46:45

know if this is the right fit. What would you say to someone if

46:47

they were looking for something

46:49

that's similar to your same path? I'd say you can't go wrong

46:51

because not only is there content.

46:56

On content on content and

46:56

what you continue to provide.

47:00

I mean, it's not even just, you know,

47:00

what you released from when I started.

47:04

It's a continuous input.

47:07

It's incredible. And then if that's not what you

47:09

need, or what you think you need,

47:12

even though you'll get lots out of

47:12

it that you didn't even know you

47:15

were looking for the community.

47:18

Because I think the community alone,

47:18

I would have paid more even than what

47:24

I paid for just what I thought I was

47:24

getting content from for this community

47:29

and just feeling a part of everybody.

47:34

And the, Colleagues. Yeah.

47:36

The D even like the deeper conversations,

47:36

I think is where you were going with that.

47:39

Cause I, I'm like, I know I

47:39

could read your mind, Abby.

47:41

Like I feel like I know you're enough. What she's trying to say is thank you.

47:46

I got you.

47:49

I translate Abby. I think it's a, for, for you, from what

47:51

I understand and from the conversations

47:55

that we've had, it's really just the

47:55

community and knowing that you're able

47:58

to have expansive conversations and

47:58

not just talk about debits and credits.

48:02

Cause you're way past that. Yeah. Yeah.

48:04

Yes. And, and, and you would just be so

48:05

surprised how everybody's thinking what

48:09

you're the questions that are in your

48:09

mind and you just see people asking it.

48:13

And then you see these incredible

48:13

responses like my saved posts are

48:17

just bonkers because of how many posts

48:17

are just, you know, so, okay, I, yes,

48:24

that's exactly what I need as well. Need to come back to that, you know,

48:28

so yeah, it's funny because yesterday

48:28

I was actually going through my own

48:31

coaching call replays, not like from

48:31

me coaching, but Brooke coaching,

48:34

because I still learn, like I said, I

48:34

learn a lot from my own breakthrough.

48:37

Yeah. We have got the content, like you said,

48:37

like there's the content that will

48:39

teach you the things and be the assets

48:39

and the templates and the things, but

48:43

then like, it's the other conversation. And so like, we also learn

48:44

from like our own students, so

48:48

it's just really interesting. So me and Brooke will sometimes like talk.

48:51

Cause the other day I posted something, I

48:51

don't know if you caught this, but yeah.

48:53

I was talking about building out like

48:53

a custom advisory page and notion for

48:57

my clients so that way I could track,

48:57

you know, sometimes when you're like

49:00

advising a client that conversations

49:00

will continuously come up or there's

49:04

touch points that you might need to

49:04

always cover with this client, but not

49:07

with this consulting client, right?

49:09

I'm trying to build. Cause like, yeah, we do provide in the

49:10

notion template that like meetings,

49:14

like where there's notes, you pre prep

49:14

all this stuff, but this is like beyond

49:17

where it's like a running list of

49:17

like the, the progression, the things,

49:22

the questions, like all in a place. And I posted in the group and

49:24

I was like, is this crazy? And I was like, I posted a loom

49:26

video and like, sometimes I even

49:28

utilize my own group to like ask

49:28

questions, but yeah, there's some

49:33

cool conversations that like, if you

49:33

go in and I tell people all the time,

49:36

like search this group first, because.

49:39

The, the questions like always around

49:39

October is when people start talking

49:43

about bonuses, like a lot, like

49:43

that's really when the conversation

49:47

starts to spike around KPIs. And so if you even go back to around

49:49

that time, there's so much gold

49:52

and people sharing spreadsheets

49:52

and like, then we're pointing them

49:55

to calls and like the resources. I love the community myself.

49:58

So that's KPI conversation is on

49:58

my list and my new health journey.

50:03

I'm walking at the gym on the treadmill. So I've been bringing your.

50:07

coaching calls replay or the replays

50:07

with me and I'm watching them.

50:11

So it's amazing because I'm

50:11

working on my business instead

50:14

of in my business and your body. And I'm working on my fitness

50:20

and also I'm listening to it's

50:20

funny cause I clean my house.

50:23

And listen to I'm a part of like a

50:23

couple masterminds like for Magnetic.

50:27

And I sometimes will just listen

50:27

in on them like while I'm cleaning.

50:30

Because like that to me is

50:30

like really easy to consume.

50:33

And I get a lot of ideas. But usually I have my

50:34

computer somewhere nearby. And I'll like type in ideas.

50:37

But I don't allow myself to take action. Because if you're like me, I'll

50:39

be like halfway through a call.

50:42

And I'll be like, now I'm so inspired. I start doing the thing.

50:44

But I had to stop doing that

50:44

because I never got through calls.

50:47

Because like a fourth way

50:47

through I'd be like, Oh my God.

50:49

I have a freaking idea that stemmed

50:49

off of someone saying one little thing.

50:54

Right. Yes. Shiny objects.

50:56

Yes. Yep. As shiny object everywhere. Well, thank you so much, Abby.

51:00

I know we could talk forever and

51:00

ever and for days and days, always.

51:04

Are you going to be at scaling new

51:04

Heights or BKX this year for a new?

51:07

Yay. Are you, you're not doing BKX this year? No.

51:10

Okay, cool. I might do scaling, you know, heights.

51:12

I have not bought a ticket, but I also

51:12

heard that you can't find a ticket.

51:15

So I might just go to Florida.

51:18

And just so you should because we'll be there and

51:19

we'll have a party like we do.

51:23

I know every time and never fail. I don't have any travel in June actually.

51:26

I've got all of this month

51:26

and all of next month.

51:29

Nothing in June. So I'm like, do I need a break?

51:31

Who knows? Maybe my gut will tell me right before.

51:34

Yes. Yes. Please. It would be really nice.

51:37

Yeah. Oh, and also link out for anyone who's

51:37

interested in scaling new heights.

51:40

It's like a convention. There's also BKX. They're very close together.

51:43

They're both like bookkeeper conventions.

51:46

BKX is more of like the. Fun zone, but you still learn some

51:47

things while, like, Scaling New

51:51

Heights is more about, like, the

51:51

education, and the connection's a

51:54

little bit different, I will say. I've never been to Scaling New

51:55

Heights, but that's what I've, like, translated from other people.

51:59

Yeah, neither have I. I'm excited to experience it.

52:02

Yeah, something different. Cool, cool, Abby. Thank you so much for being here

52:04

today, and yeah, is there anything

52:07

else that you wanted to share before we kind of end off today? No, just that you're the best.

52:12

Oh, you're the best. Thank you. You're the best.