0:00

So if you're anything like me and you

0:00

absolutely dread the idea of having to

0:03

stay on top of your own social media,

0:03

then this is the episode for you.

0:06

In today's episode, I'm going to

0:06

be interviewing my social media

0:09

management company who has taken

0:09

over both my workflow, queen social

0:13

media, and also my own bookkeeping

0:13

firms, social media as well.

0:17

They have been so transformative in the

0:17

way that we have up-leveled our presence.

0:22

We switched to them recently in the

0:22

summer of 2023, we changed from our old

0:26

social media manager to the new one. And I really think that you're gonna

0:28

enjoy this episode because Sydney chase is

0:31

just wicked smart, her firm and her team

0:31

is just incredible when it comes to the

0:36

strategy of our social media, staying on

0:36

top of the comments and the interactions.

0:40

And so she's going to be dropping

0:40

some golden nuggets for you today.

0:42

she's gonna be talking about when to

0:42

know when to let go of your social

0:45

media management to someone else and

0:45

who that person actually looks like

0:48

and how they can be of support for

0:48

you she also going to be talking about

0:51

getting content for your social media,

0:51

where maybe you don't want to, or don't

0:53

feel comfortable showing up on camera. She's going to give you some ideas

0:55

of ways that you could not have to

0:58

physically be there showing up on camera. And she's going to be giving you

1:00

lots of tips of different ways to

1:03

understand what platform is best for

1:03

your niche and so on and so forth.

1:07

So without further ado, I hope

1:07

you enjoy today's episode.

2:05

Hey, everyone, and welcome back to

2:05

yet another episode of the Conquering

2:07

Workflows and Systems for Bookkeepers

2:07

and Accounts podcast with your host

2:10

here, Alyssa Lange, the Workflow Queen. I'm so excited, and I know I say

2:12

that every single time I have

2:15

a guest on, but I'm actually

2:15

really excited about this one.

2:17

She has, was introduced actually by one

2:17

of my Students inside of Breakthrough

2:21

When I was on a hunt for a new social

2:21

media management agency, just someone

2:26

who can just align with the new growth

2:26

in the business, I was finding that the

2:30

old social media manager that we worked

2:30

with, she was lovely and I will always

2:33

love her forever and forever, but she

2:33

got me where I wanted to be, but not

2:37

where I wanted to go in the future. And so it was really important to realign

2:39

the people that were working with me

2:42

to get me to that next level version

2:42

of what we wanted here at workflow.

2:46

Not just for Workflow Queen, but

2:46

also for my own firm as well.

2:49

this is Sydney Chase. She does both the social media

2:50

management for both my companies.

2:54

And so today we're going to talk about

2:54

things you can implement in your firm that

2:58

can help you maximize all the different

2:58

opportunities in the social media world.

3:02

So Sydney, once again, thank you

3:02

so much for being here today.

3:04

Please feel free to introduce yourself. Thank you, Alyssa.

3:08

I am also so So stoked to be here

3:08

as a loyal listener to your podcast.

3:14

It's like surreal when it feels

3:14

like, you know, you're watching

3:17

a TV show and then you're like,

3:17

Oh my God, I'm actually on it.

3:21

So it is such an honor to be here. And thank you for asking me.

3:25

so as Alyssa said, I am the owner

3:25

and founder of 22 Marketing Co,

3:30

we are a social media marketing

3:30

agency, and we primarily.

3:34

specialize doing organic content

3:34

creation, organic marketing, for

3:39

incredible women entrepreneurs. A lot of the people we work with range

3:41

from solopreneurs just getting started

3:46

to incredible like other agency owners.

3:50

We haven't necessarily kind of niched into

3:50

a specific industry, more so niching in.

3:55

Who we love to work with and the type of

3:55

people that we work with and I remember

4:01

just as soon as Alyssa and I started

4:01

talking I could just tell right away

4:04

that like she's an ideal client like

4:04

you just get that vibe and energy from

4:10

people and I feel like that's always

4:10

a big decision maker for me when I'm

4:15

deciding to work with someone too. And that's the same type of strategies

4:18

that we like to put in place for our

4:22

clients is attracting the right people.

4:25

And so that is like at the

4:25

base of everything that we do.

4:29

And so I'm, or we're so happy

4:29

to support you and all the

4:33

incredible things that you do. And it's been really cool to just

4:35

see your incredible audiences and

4:40

like how receptive they are to

4:40

things and how, you know, they're

4:43

such big fans of you and the work.

4:46

So I'm excited to talk with them. Yeah, it's so fun because as most of you

4:48

listening, if you've ever interacted on

4:52

our Instagram, Or pretty much anywhere

4:52

on any of the social platforms, you

4:56

most likely have talked, at WorkFlow

4:56

Queen specifically, most likely I've

4:59

talked with Sydney, but you didn't know

4:59

it was Sydney, but usually they have an

5:03

amazing job of pinging me on Slack, which

5:03

I'm already so terrible at checking,

5:07

which I'm like the worst, but anyways,

5:07

they have a really great job of being

5:10

like, Hey, I think it's time for you to

5:10

step in and have that conversation and

5:13

do that voice note with this student

5:13

or with this fan or whoever is, you

5:17

know, kind of coming into the world. So it's so nice to have you guys

5:18

because you really have taken so

5:21

much more off my plate than before. Like I said, I have worked for, with a

5:23

social media manager for three years.

5:27

Like the whole time of Workflow Queen

5:27

I've always had someone because I

5:30

knew from the very beginning that was

5:30

something I did not want on my plate.

5:33

I don't like it. I don't like having to create content.

5:35

I don't like trying to be a person

5:35

that I don't want to be when it comes

5:39

to the creative aspect of things. I want to focus on what I want to.

5:42

And that was like. Probably one of the first things here at

5:43

Workflow Queen that actually outsourced

5:46

was the social media management. With Kiara was the original girl and

5:47

she was amazing and I love her so much.

5:51

But like I said, I just like I

5:51

always preach about outgrowing,

5:54

maybe you're a bookkeeper. I also think I just outgrew

5:54

my social media management

5:57

agency that I worked with. And so how long has it been?

6:01

It's been since like August of 2023. Yeah, I think so in the summer.

6:04

Yeah, it's right around

6:04

the last boot camp.

6:07

Um, oh yeah. When we did the breakthrough one.

6:09

Yeah. Yeah. That's right.

6:12

Yes. Yes. It was in the summer, but I remember the

6:12

moment I'll kind of like do my best to.

6:18

Loop anyone in who's maybe like feeling

6:18

like one, they might not have someone

6:22

who's supporting them in this capacity. I know this industry really needs it.

6:25

and also to might be thinking,

6:25

maybe they need someone to like

6:28

up level that experience for them. I know for me, the defining moment

6:30

was just like, especially my firm,

6:33

as you know, when we do our monthly

6:33

calls about both the company, so about

6:37

workflow queen and my firm, I know that

6:37

my biggest focus right now is the firm.

6:41

Cause workflow queen just runs on its own. It's, it's happy.

6:43

It's doing its thing. But the thing I wasn't getting from

6:44

the prior relationship I had was that.

6:47

I felt like we just kind of was

6:47

at the standstill that I knew we

6:50

had a lot of content information. There was things that just felt

6:52

misaligned and I feel like we

6:55

couldn't get on the same page. And it was like so many years and it was

6:56

so interesting to me to see that happen.

6:59

But like I said, I kind of

6:59

shifted as an individual too.

7:02

So, I actually was like looking

7:02

around for someone and I posted

7:05

inside of my breakthrough

7:05

group and one of our students,

7:08

Christie actually was like, Oh my God, we just started

7:10

working with 22 marketing

7:13

co and blah, blah, blah. I'm really big, really big on

7:15

like, if their content's already

7:18

not good, then they're most likely

7:18

not going to be on top of it.

7:22

And I remember like, I had like, I

7:22

talked to four different people, I think.

7:26

Yeah. I talked to four different agencies. A lot of them were amazing.

7:30

There was two, you and another

7:30

girl, Hannah, and I love her too.

7:33

She was amazing. But I think what differentiated you

7:34

between her was the fact that you guys.

7:38

Do this. I think it was like this holistic

7:39

approach that you didn't just do like

7:41

the social media was like you guys also

7:41

holistically could step in on my behalf

7:46

and help have those conversations because

7:46

that's draining as someone who's busy

7:51

doing all the other things all day. The last thing I want to do

7:52

is check my Instagram comments

7:54

and have to keep up with that. That was exhausting for me.

7:58

So in case you didn't know, that was

7:58

the reason why you guys, but anyways,

8:03

I was so happy about it, but it took us

8:03

like about a month to do the onboarding.

8:05

Cause I know that you guys have

8:05

like, your onboarding is staggered

8:08

out and it worked out perfect.

8:10

And then we went into the

8:10

bootcamp and, Oh my God, it's

8:12

been an incredible experience.

8:14

We've had a lot of great wins. So I would love to take a step back.

8:17

I just wanted to give people some context of. working with you guys and

8:19

what that looked like. I'd love to take a step back and just

8:21

kind of from the experience of the

8:24

firms that you work with specifically

8:24

in the accounting space, how have you

8:28

seen the impact of actually like having

8:28

someone take it over or at least pour

8:33

their heart and soul into their socials

8:33

to help them grow their business?

8:36

Yeah, I think you outlined two really

8:36

important points of like signs when

8:42

You are probably ready, and it's

8:42

mostly if you either don't have

8:46

time for it or you don't like it. Like, those are typically the signs

8:47

that it is time to outsource or

8:52

delegate, especially with someone or

8:52

a team who loves it, who understands

8:59

it, who has a lot of knowledge

8:59

around it, because just like I

9:03

would outsource a bookkeeper, right? Like, that is not my specialty.

9:06

Like, that's someone else's

9:06

brain and, like, creative

9:09

juice that they have for that. There's other people who are

9:11

most likely way better at doing

9:15

the marketing thing than you. Even though you could maybe do

9:17

it, it wouldn't be to the level

9:20

that, you know, you may want.

9:23

And for us, it's really important

9:23

that we've, we've honestly worked

9:28

with a decent amount of bookkeepers

9:28

and people in the finance industry.

9:32

And I do find that marketing is one of

9:32

the biggest things they often struggle

9:37

with and need the most support on.

9:39

And whether it be just coming up with

9:39

ideas or knowing what to write or what to

9:44

post, but also, just like you were saying,

9:44

the lack of time is a huge, huge thing

9:50

where, you know, you may not have time to

9:50

sit down every week and create content.

9:55

You may not have time to answer the

9:55

messages and reply to the comments.

10:00

And how we really like to work

10:00

is to try and make it As easy

10:06

as possible on the client. That we can and that's taken years to

10:08

kind of get to the point where we are and

10:12

getting feedback and hearing from people,

10:12

you know, this is what I need versus

10:16

Oh, this is like, isn't what I need. And I find that interestingly enough,

10:18

a lot of the bookkeepers and people

10:24

in the finance industry when it

10:24

comes to marketing, they're pretty

10:27

like hands off they're like do

10:27

your thing like run with it like I

10:31

trust you I don't want to touch it.

10:33

And like that is. That is like music to social

10:35

media managers ears because when

10:39

you have someone who truly trusts

10:39

you to do your thing, that gives

10:43

you so much more confidence.

10:46

And I think also bookkeepers

10:46

and accountants have so much

10:50

potential on social media. Like there's so much

10:52

potential and opportunity.

10:55

To reach people like everyone needs

10:55

a bookkeeper and an accountant

11:00

in the online space, right? There are so many business owners out

11:01

there who need that And so if you can find

11:07

the tools and people to work with to help

11:07

you Reach those people to help you reach

11:12

the goals, you know that you have because

11:12

probably a lot of you know, these business

11:17

owners just because you know, you're

11:17

in This service based finance industry

11:22

probably have a bigger why a bigger

11:22

message that you want to get out there.

11:25

You know, you have maybe a brand

11:25

that you really want to convey.

11:29

And I think that's the beauty

11:29

of social media is you can both.

11:33

build a really authentic brand

11:33

and also like sell and promote

11:37

your services at the same time. Yeah.

11:40

100%. And one thing that you said that I

11:40

really want to highlight, because it's my favorite thing in the whole

11:42

entire world in business is letting

11:46

things go for the person that

11:46

literally that's their zone of genius.

11:50

Let it go. One of those clients that you already

11:52

know, like it took me only a month

11:56

of being like, let me just go through

11:56

and like approve, make sure the

11:58

voice is kind of on theme and that

11:58

we're going where, where it feels

12:01

like it's in alignment with me. And after that, I was like, if

12:02

you guys don't hear a response

12:04

from you, just know you're fine. And I literally don't think I ever

12:05

even go into so bad, but it's been

12:11

like months of like me, not even

12:11

going, cause you guys use Loomly

12:13

to go through the approval process. I don't even peak because.

12:17

I know that they, it sounds great. And then every once in a while, I'll

12:18

like see a post or something and

12:21

I'll be like, Oh, this could have probably been a little bit different. I'll just, yeah.

12:24

Did you guys, but I am just

12:24

don't want to be involved.

12:27

I don't want to care about the strategy. I don't want to care about the design.

12:31

I mean, I want it to have an outcome. I want, I know what I want from it.

12:35

And if you can get me that result,

12:35

I don't care what you do in between.

12:39

It's like my favorite thing to do is just let it go. That's amazing.

12:42

I think that is what's most

12:42

important is that the business owner

12:45

has clarity and what they want. They have clarity of the goals because

12:47

that's kind of one thing when someone

12:51

comes to me and they like have no idea,

12:51

you know, what, what the goal even is.

12:57

It's, it is harder for us to, you

12:57

know, try and create content or try and

13:02

really get passionate behind the brand. If there's not a.

13:05

strong why or vision, you know, or

13:05

direction that the CEO, the business

13:09

owner has, we can come up with strategy

13:09

and plans and all that, but we really

13:14

love to hear from who we're working

13:14

with, like, why do you do this?

13:19

Right? Like, what do you want

13:19

out of your social media?

13:22

Because I think sometimes a lot of

13:22

people think, oh, well, I know I have

13:27

to be, you know, on social media. So like, I will just.

13:30

Put stuff up there, right?

13:33

And I think it just goes so much deeper

13:33

than that because if you are just

13:37

posting to post or have a presence

13:37

on social media just because you feel

13:42

you have to, it's never gonna work.

13:45

You know, it, it really, there

13:45

has to be more behind it because

13:49

that's what leads to inconsistency. I mean, I see it all the time.

13:52

I'm sure you see it all the time

13:52

with, Okay, I'm gonna get on my social

13:56

media game for two days and then like

13:56

never be seen again for two months.

14:02

So I think that you getting more

14:02

connected to What do you want out of this?

14:07

Like truly, what do you want to give

14:07

people or what is the expertise or

14:12

thought leadership you want to have

14:12

that clarity is so, so important.

15:23

Yeah. And it's funny. It was something that you kind of brought

15:24

up that I wrote down to like, kind of

15:27

come back to is the not being consistent

15:27

thing, because I feel like I really

15:30

didn't start the whole social media

15:30

process really until Workflow Queen,

15:33

like my very first firm, I didn't even

15:33

like try to go down that rabbit hole.

15:36

Also I had a lot of clients that I

15:36

gained from when I was a bartender.

15:40

So I didn't really have to like

15:40

go market myself in that way.

15:43

And it just kind of grew organically. But anyways, at Workflow

15:45

Queen, I definitely was like, okay, I have to be different.

15:48

I have to do different. Different things and blah, blah, blah. So I started with Instagram and I was

15:50

very consistent, like always on stories.

15:55

Like, like I said, I immediately outsource. I think I tried it for about a

15:57

month trying to do my own post. And I was like, this is, this is terrible.

16:01

I like outsourced it to Kiara at that time. And so anyways, I was really consistent

16:04

for the first two years here at

16:07

Workflow Queen, constantly on stories,

16:07

constant, and then it was just like,

16:11

my life just really shifted for me.

16:14

And to the point where like. If anybody who's following Instagram,

16:15

as much as I'd love to be on stories

16:18

and showing the behind the scenes and

16:18

going through these things, which people

16:21

love that about what I do, it's been a

16:21

long time since I've shown up on stories

16:25

because I'm just like, I've got so much

16:25

going on in my personal life, like with

16:29

just things that are happening, and I'm

16:29

also like in a more, I don't want to

16:32

say creative because not in creative

16:32

like as in a design or like copywriting

16:36

way, but more of like the creative CEO

16:36

type stuff that I get so stuck in that

16:41

I forget to even film myself or forget

16:41

to talk about what I'm doing or what

16:44

I'm building at my firm, and the reason

16:44

I wanted to highlight that is to like

16:48

give maybe listeners grace that like if

16:48

you can't show up, the beauty of having

16:53

someone manage the social media website.

16:55

makes it look like you are showing

16:55

up and you are active even though

16:59

you're not physically active.

17:01

So I used to put so much pressure

17:01

on myself because you guys

17:04

actually do the stories for me too. They might not be like me talking,

17:06

but like, yeah, they're visual

17:10

stories, but like, that's not

17:10

me having to go in and post it.

17:13

When before, when I worked with my other

17:13

social media manager, they They didn't

17:16

do that part and so I always feel like

17:16

if I didn't do something on stories,

17:20

I felt this like guilt and that was

17:20

one big thing that was huge for me.

17:24

I think that was the

17:24

reason why I chose you

17:26

guys because I don't want

17:26

to do the stories because

17:29

I do like, I'll like randomly

17:29

show up and be like, look at this

17:32

snowstorm for another two months, but.

17:35

I just give listeners grace. So like, if you can't be consistent,

17:37

that's why these types of letting these

17:41

things go, they might not be able to

17:41

show up on the stories for you, but they

17:45

could do other things to supplement in

17:45

the meantime, to give you grace while

17:48

you're still promoting the business. Other people don't even know

17:51

you're not there. A thousand percent.

17:54

Yeah, you're, I think when you

17:54

think about it, you're like

17:58

hiring for instant consistency.

18:00

Like, it's true. Like, it's like, okay, I know

18:01

that there's going to be X amount

18:04

of posts going up per week. I know that people will be

18:05

responding to comments or, you

18:09

know, doing whatever the things are.

18:11

So I think that is another important

18:11

element that I have found when clients

18:16

do outsource and delegate this, it's like

18:16

an instant, just mental load, just like

18:22

truly just off your shoulders where you're

18:22

not having to feel the guilt, you're not

18:28

having to feel the pressure that, right.

18:31

Like the kind of constant nagging

18:31

voice in the back of your head

18:35

that's like, You should post this,

18:35

you should really do it, right?

18:38

You should do this, you should do this, you should. The word should just gets me all the time.

18:42

and like, I understand at first hand being

18:42

a business owner myself, you know, and

18:45

feeling like I'm not showing up enough

18:45

on my social media accounts, right?

18:50

Because I do it. All day for other people.

18:53

And often my own stuff gets, you know,

18:53

pushed down and then I have my own like

18:58

mental emotions and feelings about it.

19:02

And it is really so interesting. I feel like similar to the finance

19:03

industry, social media also just has

19:08

a lot of, people really struggle.

19:10

I think when it comes to like the mental

19:10

health side of it, you know, like with,

19:13

and with the finance, there's a lot of. judgment people feel,

19:15

maybe shame, embarrassment.

19:18

And I hear a lot of stories like that, you

19:18

know, when it comes to social media and

19:22

showing up and whether it be that you're

19:22

not confident on camera, you're not like,

19:26

you don't feel comfortable being visible

19:26

or you don't know what to say, right?

19:32

There's so much that. People get in their head about.

19:36

And so I find that when you can have

19:36

someone who not only implements the

19:41

work, but can also help lead you and

19:41

give you guidance is super important.

19:47

And that's like, where I really

19:47

am passionate about is like,

19:51

we meet you where you're at. Like we meet you with

19:52

what you're comfortable.

19:55

I may gently, you know, like

19:55

nudge and recommend something,

19:59

but, , like we're here. It's always like at the end of the day,

20:00

we're here to like help and support.

20:03

for you. And like, we're all human at

20:03

the end of the day, right?

20:06

We're not robots who can just

20:06

like post content 24 seven.

20:11

But that is, that's

20:11

really important for us.

20:13

And I think, it really helps people's

20:13

mental health and just take away a

20:18

lot of the like negative and icky

20:18

emotions that come along with it.

20:22

Yeah. And I think you're so right about like. The way you feel and stuff.

20:26

And I was very transparent with you

20:26

guys when we started working together

20:28

that I have my own body issues. I've got my own stuff.

20:31

And as much as you've gently nudged

20:31

me to like do certain things or

20:34

some things where I'm like, I

20:34

don't feel good in my, my, myself.

20:38

And this is like the first time

20:38

I've been talking about this on the

20:40

podcast, but I don't feel secure right

20:40

now because I have let myself go.

20:44

Cause I threw myself in my business. Like a lot of us do.

20:47

and so I'm just not where

20:47

I used to be when it comes.

20:50

To being able to show up as much

20:50

as I'd like to, I'm getting there.

20:54

I'm getting back to my health

20:54

and doing what I need to do.

20:56

But that's the other thing where

20:56

like, there wasn't this, but it

20:59

is a gentle nudge and it truly is. And I think no matter for any listener, no

21:00

matter who you work with, or even if you

21:04

do it to yourself, try to find ways to be

21:04

able to do it, to like still accommodate

21:09

to how you feel, because if you're not

21:09

confident being on camera, there's a lot

21:13

of information out there that will tell

21:13

you like, just force yourself, just do it.

21:17

I say. Do whatever feels good for you.

21:20

Like, don't try to force it if

21:20

you're really, there's a moment where

21:23

like maybe forcing it might be good

21:23

to get out of your comfort zone.

21:27

But to be honest, like sometimes it's

21:27

like, do, then just find an alternative

21:31

way to get the same message out that

21:31

might, might've been for someone else

21:34

who likes to go on stories, who's a more

21:34

ambitious, just started their business.

21:38

They're excited about being on Instagram. And maybe you're not like, that's okay.

21:42

If you've been doing this for years and you're kind of burnt out, just do whatever.

21:46

And that's what I like about you guys

21:46

is that like, if I don't feel like

21:49

having those moments of having to

21:49

be on, there's alternative methods.

21:53

B roll of me sharing my behind the

21:53

screen for me going on vacation.

21:56

And we just put words over it. It's like, I don't have to be

21:58

jumping and pointing and screaming

22:01

and singing and doing that people do

22:05

a thousand percent. And I think about, you know, all

22:06

the clients that we work with, and

22:11

while we may have the same services,

22:11

right, the same core foundations,

22:15

it is so different the way that we

22:15

work with our different clients.

22:19

Like, the things that we would

22:19

recommend to different people,

22:21

right, the, the style, everything. Because, and that's why it's really

22:23

important for us to really get to know who

22:27

we're working with, and like, the human,

22:27

the business, like, that is so important.

22:32

Because. It will be so different and what

22:33

we propose to each person, and

22:37

we have so many backup plans, you

22:37

know, like creative ideas for how

22:41

we can execute on certain things.

22:44

And I think also that when you're

22:44

looking for someone in the marketing

22:49

space to delegate or outsource it to,

22:49

it's really important that they are,

22:53

you know, up to date on what are the

22:53

industry, you know, either trends or

22:58

what are the new things happening, right?

23:00

Where. I don't necessarily recommend

23:01

every trend to every client.

23:04

You know, I don't necessarily recommend

23:04

every new feature to every client.

23:08

It's like, I will specifically custom

23:08

or personal recommend certain things

23:12

to people based on them, you know, what

23:12

they like, how their audience responds.

23:18

So I think like just how someone

23:18

would hire a personal trainer, right.

23:22

To give them like, Precise things for

23:22

their body or what they're looking for.

23:27

I think that's really important with

23:27

social media management too, is like,

23:31

it's not necessarily a one size fits all.

23:34

Like it's, it's not there. Our clients accounts look so different.

23:39

Um, but I think that's a good thing.

23:41

You know? Yeah. It's funny that you say that.

23:44

I'm like literally living proof

23:44

because I've got two totally,

23:47

wildly different audiences. Yeah.

23:49

Wildly different services. Like Workbook Queen, we sell courses and

23:51

programs to accountants and bookkeepers.

23:54

And then at Magnetic, we are literally

23:54

servicing female entrepreneurs

23:58

in the creative e com space. Like, it's two different branding.

24:01

Like if anyone here understands.

24:04

Without being a social media manager,

24:04

it is 100 percent me because the service

24:08

that you guys provide is the same when it

24:08

comes to like how you execute the work,

24:12

the flow, the consistency, the process.

24:15

It's all the same, but the outcome

24:15

is so different and just even the

24:19

ways that we do have to talk about,

24:19

you know, specifics in tax and which

24:23

brings me up to something I really

24:23

wanted to touch on for people who.

24:26

well, one, I want to explain real quickly,

24:26

in the shortest, easiest way possible

24:29

for people to understand what is B roll? Great question.

24:33

B roll is, think of it as like in

24:33

a film or a movie, when they're

24:39

setting the scene, you're seeing

24:39

some cinematic clips, right?

24:43

Maybe it's a three second clip of

24:43

someone sitting in a park, right?

24:49

It's walking into the restaurant that

24:49

the next scene is going to take place.

24:53

That's where the term b roll originates,

24:53

and it's been adapted into social media,

25:00

where it's a very quick, short clip

25:00

that is kind of just setting the scene.

25:06

It's just a moment in time. I think a moment in time is a great way

25:08

to think about it, hopefully that's Yeah.

25:15

I think you nailed it on that one. I'm like, that's a really good analogy

25:17

because, yeah, so the reason why I wanted

25:20

to first lay out that question is because

25:20

I want to go down with, the next piece

25:24

where I find in the industry that a

25:24

lot of the resistance for most people

25:27

in the accounting or finance space is.

25:31

I can't really show what I'm doing.

25:33

How can I showcase it with where most

25:33

industries, like a VA business can like

25:38

film themselves doing VA work because it's

25:38

not sensitive info, but we deal with in

25:42

this space, very sensitive information

25:42

that we have to be very careful to never

25:45

show, like, that's why I don't do a lot

25:45

of behind the scenes of what I do at my

25:49

firm, because if I am in the middle of

25:49

someone's books, or am I, if I'm inside

25:52

of them looking at reports, I can't.

25:55

I can't film myself talking through

25:55

what I'm doing unless I'm creating a

25:58

dummy account, which then you got to

25:58

go down the rabbit hole of creating the

26:01

dummy account and all the dummy stuff. But what I mean is, what is a way that

26:03

you can suggest for the accounting space

26:07

to not have so much resistance to maybe

26:07

someone who doesn't want to show up

26:10

talking on camera, but maybe get those.

26:12

B rolls. Anybody who follows Workflow Queen

26:13

sees my big monitor and I'm usually

26:16

just typing and doing things, but it

26:16

never has financial anything on it.

26:20

Yeah. Um, and Sydney knows that. Like we cannot use any financial

26:22

data on my screen ever.

26:25

And so how can you suggest people to

26:25

do those things on their side when we

26:30

work in such a sensitive, industry? Totally.

26:33

So number one, I'll first say that I'm

26:33

so glad we're talking about this because

26:38

I think it's People creating a batch of

26:38

b roll is one of the best things that

26:44

you can do for your content because

26:44

it's evergreen, you can use it over

26:48

and over again, and it is just working.

26:51

It's working right now. It is. I always recommend go through like

26:53

your day to day, just daily activities.

27:00

And it, really, don't overthink it.

27:02

It can be as simple as you

27:02

brewing your cup of coffee.

27:06

It can be as simple as you

27:06

putting the leash on your

27:08

dog and walking out the door. Like, truly, any little moment.

27:13

It can be your candle flickering,

27:13

the steam on your tea.

27:17

Those things you don't even have to

27:17

show your face, necessarily, right?

27:19

There's a lot where you can show your

27:19

face, where maybe it's just you opening

27:23

up your laptop to start the workday.

27:25

Maybe it's you on a client call, but the

27:25

phone isn't even showing your screen.

27:31

You know, it's on the back, kind of

27:31

showing you just talking on a call.

27:35

I could prop up my phone right

27:35

now and record me just filming

27:39

this podcast without even showing

27:39

us, you know, On the screen.

27:43

So I think there is a lot of creative

27:43

ways that you can just see what

27:47

are the little things I just do all

27:47

the time in my business that all

27:51

you need is like seven, 10 seconds.

27:53

It doesn't need to be anything huge.

27:56

You don't need to set up like

27:56

all the lights and the things.

27:59

It's really as simple as like, okay,

27:59

let me just like prop my phone up, you

28:04

know, to take this quick little clip of

28:04

me opening the fridge or like literally

28:09

opening It can be the smallest thing.

28:12

But that's, when you think about

28:12

like the content you consume, you're

28:16

probably clicking on the reels that

28:16

show people just like walking by, right?

28:21

For a couple seconds

28:21

with texts on the screen.

28:24

So, I would say don't overthink it.

28:26

Think of any little moments throughout

28:26

your day that you can capture.

28:31

You don't need to show your screen. You don't even need to show your face.

28:34

Like, there are so, so many options.

28:38

I would say because you mentioned,

28:38

Christie had referred us to you,

28:42

the Suma collective with Christie

28:42

and Jolene is one of our clients.

28:45

And they're another great one

28:45

to go look at the use of B roll.

28:49

I was able to, I love

28:49

meeting clients in person.

28:52

I was able to meet with them in

28:52

person, take some B roll content.

28:56

And that's what we've been using for their reels. They haven't filmed a reel in like

28:57

months, like similar to you, right?

29:03

Like we were able to take that. So if you want some more inspiration,

29:04

like go check there, see some examples.

29:10

But I'm, so passionate about B roll. There's so

29:14

much amazingness that you

29:14

can do with the B roll.

29:16

Like you said, there's a lot of opportunities. I mean, like vacation, a great one,

29:18

a great example for anybody like.

29:22

What you do for people as I'm

29:22

talking to the other people and the

29:25

people listening, you're like, what? The, what we sell and what we do as the

29:27

bookkeeping firm or the accounting firm

29:32

or the taxes, whatever you do in the

29:32

accounting space, you're essentially

29:36

giving the client freedom to do as

29:36

they want and enjoy their life to

29:40

not have to stress about the thing

29:40

that you are taking off their plate.

29:44

So even using you going on

29:44

vacation, you sipping a margarita.

29:48

Or just holding a margarita with

29:48

the waves in the background can go a

29:51

long way because it's like you would

29:51

rather be sitting on the beach with

29:54

a margarita in hand than sitting

29:54

and doing your taxes, let it off

29:58

your hands and put it on our plate. You're painting a picture of what

29:59

their life could be like if you

30:03

took these things off their plate. And so I think b roll is amazing.

30:06

I mean, every time I go on vacation,

30:06

you're always like, make sure you

30:08

get your little pictures and I will,

30:08

and I'll do whatever I possibly can

30:12

and I'll get to a place where I. feel okay about myself and my own

30:14

skin to get back on what I want to

30:18

do because I do crave those moments

30:18

of like getting myself on camera and

30:21

doing all the things and I still do it.

30:23

It's just like I want to do more

30:23

of it and it's just like not where

30:27

I'm at in my current phase of life. So I'm glad we talked about it because I

30:29

think it gives, I think people have this

30:31

expectation I think people That it has

30:31

to be like this professionally done, this

30:35

crazy thing, and like, all these graphics

30:35

and all these things where it's like,

30:39

it doesn't have to be so complicated.

30:42

Yeah, and honestly, if it makes people

30:42

feel better, like, Reels perform better

30:46

when it's shot on an iPhone, not when

30:46

it's shot on a professional camera.

30:50

Like, Instagram and these apps love

30:50

when you are just like, using the apps

30:56

and just using, you know, your phone. So it really doesn't have to be

30:58

anything overly professional.

31:02

I will say lighting does

31:02

matter a little bit.

31:04

Like it, you know, they do like when

31:04

it's well lit and you're not like,

31:08

you know, backlit or it's very dim.

31:12

But yeah, it's, it's something

31:12

that you could literally spend.

31:16

30 minutes doing once a week,

31:16

once every two weeks, and it would

31:20

give you content for like weeks.

31:23

Truly. Yes. I love it.

31:26

So I wanted to go back to something

31:26

that we kind of touched on at the

31:28

very beginning, which was about,

31:28

knowing when, like, so you could

31:32

put, you know, you're all into one

31:32

different platform or whatever.

31:35

Really great example of

31:35

this is for Magnetic.

31:37

So my own bookkeeping firm, we

31:37

just recently, so every month

31:40

we meet with Sydney and, um,

31:40

my account manager, Reagan.

31:44

And essentially during that call, we had

31:44

a discussion cause I was like, we're just

31:48

not like LinkedIn is just not performing.

31:51

Like we thought it was going to, and

31:51

we're just deciding to go all in on

31:55

Instagram because we've gotten a lot

31:55

of leads and a lot of like clients

31:58

that we've landed from Instagram. And so I wanted to take a step

32:00

back and talk about that because

32:02

I think the, the space assumes

32:02

immediately like, Oh, you got to go on

32:06

Instagram, you got to be on Facebook. I got to be on YouTube and I got to

32:07

be on all these different platforms.

32:11

So I'd love to kind of take a step back

32:11

and like, I'd love for you to educate

32:15

them on like, how to really identify

32:15

maybe that's testing what their niche,

32:21

where they're going to be hanging out,

32:21

that it's okay to not be everywhere.

32:23

I guess is where I kind of want to go with this direction.

32:26

A thousand percent. I think that is so important

32:27

because I think that's also what.

32:32

leads people to like

32:32

analysis paralysis, right?

32:35

And overwhelmed. And I think it's better to take little

32:36

action versus not taking action at all.

32:40

And so I always start with like, Who is

32:40

your target audience and where are they?

32:45

Just getting really clear on truly

32:45

like, where does your person hang out?

32:50

Where do they spend their time? I am a big proponent that most people

32:52

primarily spend time on one app.

32:58

Maybe they have like a

32:58

secondary app that they check.

33:02

And like, I know that for me, like,

33:02

I honestly don't go on Tik TOK.

33:05

Maybe that's weird for like my

33:05

generation, but I don't go on Tik TOK.

33:09

Like I am on Instagram and

33:09

I sometimes check Facebook.

33:12

Like I would say that's

33:12

my primary, my secondary.

33:14

So I would just get really clear

33:14

on like, who is your person?

33:18

Where are they? Maybe you do a little bit of

33:19

market research or, you know,

33:22

experimentation of seeing like.

33:25

You know, asking people where they

33:25

hang out, but maybe, you know, posting

33:30

and experimenting there, but I always

33:30

recommend like start in one place and

33:35

get really good at it, like get really

33:35

good and build a solid foundation on one

33:40

platform because it is so much easier to

33:40

then branch off in different platforms.

33:46

Once you have an established

33:46

audience, like I, I've seen it so

33:51

many times where, you know, a client

33:51

is trying to do all the things right.

33:56

And like you, you end up spreading

33:56

yourself too thin and it's so much better

34:01

to put your energy and your knowledge

34:01

in one space and hit it out of the park.

34:07

Because for example, let's say

34:07

you want to start a podcast or you

34:11

want to start a YouTube channel. Those are things that.

34:15

You kind of need an already

34:15

built in audience to even launch

34:19

those things and be successful. If you are just trying to, you know,

34:21

start a YouTube and podcast from total

34:26

scratch, that's going to take a long

34:26

time and a lot of work to, like, really

34:32

get those platforms up and running. So I think know where your people are

34:34

at, get really clear on one platform,

34:40

understand it like the back of your hand,

34:40

get really consistent posting on there.

34:45

And then once you feel like, okay, I have

34:45

like an audience on here, they're engaged.

34:51

then branch off, like, you know,

34:51

then see where else you can explore.

34:55

But I, do think it is so

34:55

important that people know they

34:58

don't have to be everywhere. Like you really don't.

35:02

And I've seen so many fluctuations,

35:02

you know, on how the different

35:05

apps change and how people's

35:05

behaviors, you know, changes like.

35:10

Facebook groups are so interesting

35:10

to me because there are some Facebook

35:13

groups that are so good, like, they're

35:13

crushing it, so much engagement, and

35:18

then there are so many Facebook groups

35:18

that are, have just tanked, like,

35:21

just Facebook groups that are just,

35:21

like, you know, not existent anymore.

35:25

So I think that's a good example,

35:25

but I am a big, big fan of

35:30

starting there and growing slow. It's funny that you say that

35:33

about the Facebook groups. Cause we used to have one as

35:34

you have, but it's a free group

35:39

and man, like we, it's so funny.

35:42

We just like engagement just stopped. It just stopped.

35:44

And so I was like, why are

35:44

we even managing this thing?

35:47

It's like, nobody's going to engage in it. Like we're just going to get rid of it.

35:50

But however, our like paid Facebook

35:50

groups, what I mean by that is

35:53

like the people who've paid for our

35:53

programs and have like invested in

35:56

them are like so active, but it's

35:56

even more interesting because like

35:59

our program Kickoff with Asana. That Facebook group used to be so

36:02

ridiculously active, like so active,

36:06

like three to five posts a day. Super active, like, but we're, we,

36:08

you know, track KPIs and stuff.

36:11

And for our Facebook groups,

36:11

how many questions are there?

36:14

Like how much interaction is going on? Well, anyways, it was really interesting

36:16

because when we started Breakthrough,

36:19

we had so many students from Kickoff

36:19

with Asana convert to Breakthrough that

36:23

literally Kickoff with a Sonnet probably

36:23

has like one to two posts a week now.

36:27

Yeah. So crazy. But Breakthrough is like.

36:30

7 10. Wow.

36:32

Brooke Swan, she's like the other coach in

36:32

Breakthrough, have to do so much Facebook

36:36

management, but they're amazing questions.

36:38

They're like, people are talking about

36:38

like bonus payouts, like, like getting

36:42

rid of really complicated clients, or like

36:42

just, oh my god, I love the conversation,

36:46

but it's so funny that you say that,

36:46

because, but it is true, it was like we

36:50

also had to make the decision that like

36:50

it's no longer serving us for certain

36:54

things, so it's like the LinkedIn, it's

36:54

like As long as you're tracking the

36:57

stats, and this is why I'm really big on

36:57

KPIs, it's black and white data, you're

37:01

not tying your emotion to it, because

37:01

everybody says you should do it, well if

37:03

the data's telling you, you know, then

37:03

why not just get rid of it, ditch it.

37:07

I don't do TikTok just like you,

37:07

I'm, it's probably the whole like,

37:10

I'm resisting it from holding the

37:10

regeneration of like, I don't want

37:13

to do it, I just can't handle another app, I really.

37:17

Can't handle another place to look like

37:17

I have my mastermind ones and what's app

37:22

the other one wants boxer and then I'm

37:22

like slack and like all different places.

37:26

I'm like, yeah, y'all are

37:26

stressing me out here.

37:30

And so I kind of wanted to like touch

37:30

on a little bit when it comes to.

37:34

like determining what's going

37:34

to be the best output for them.

37:38

when looking at these things, what

37:38

are like the key maybe stats or things

37:42

that they should be looking at in

37:42

order to know like, maybe this is

37:44

the best decision to get rid of this. Go all in here.

37:48

Yeah. I would say the two things are

37:49

looking at your engagement rate

37:53

and then looking at traffic.

37:56

And what I mean by that is, Social

37:56

media is kind of, and specifically,

38:01

like, a social media manager's and

38:01

management's main job, when it comes

38:05

to conversion, is driving traffic. It, right, it's taking your audience

38:08

and it's bringing them to another

38:13

place, right, whether it be a link. Booking a call, whatever it is.

38:17

So, I would look at, you know,

38:17

how engaged is your audience?

38:20

Are people commenting? Are you getting DMs?

38:23

Like, are people watching your stories? Like, right on any platform,

38:25

looking at your engagement rate.

38:30

Because, if no one's engaged, you either

38:30

need to, like, redo your strategy,

38:35

and kind of, like, start from scratch. Or possibly look at a different

38:37

platform and then secondarily Are people

38:43

converting through traffic, right?

38:45

Are they clicking links? Are they going from your profile to your

38:46

website like that data is really important

38:53

and A lot of these platforms have gotten a

38:53

lot better at kind of helping deliver that

38:58

data, whether it be the back end of your

38:58

website is helping give that, or if you

39:03

are using, a links page or many chat or

39:03

something like that, they give great data.

39:09

So I would say look at those two elements

39:09

because There's the vanity metrics of

39:13

like, how many followers you get, right?

39:15

How many likes, how many,

39:15

like all of those things.

39:18

And while those can be somewhat

39:18

helpful, I would say if you're really,

39:24

especially for your business looking

39:24

at, is this worth my time and energy?

39:28

Like look at, is this growing

39:28

my brand and is it converting?

39:32

You know, like that's social

39:32

media's, I would say two, two

39:36

fold job for your business.

39:38

So start there. Don't get too overwhelmed by all the

39:40

insights and analytics, and it does help

39:46

make an informed decision because I've

39:46

had people come to us be like, I'm going

39:50

to start a whole new Instagram, right? Like I'm gonna like wipe

39:52

it clean, start from zero.

39:55

And while that honestly, it

39:55

does work sometimes, sometimes

39:59

you just need to restrategize. Like it's very different for each person.

40:03

I've worked with some people where. They have changed their niche about

40:06

five times with one Instagram.

40:10

So their Instagram is full of followers

40:10

who may be followed them 10 years ago

40:14

when they were teaching yoga versus

40:14

now they're like a business coach.

40:20

So I think like that's an important

40:20

one where you may want to start an

40:23

entirely different Instagram, you know?

40:26

So it's very dependent on each person.

40:28

So I think getting clear on

40:28

those two things is really

40:31

helpful. It's funny because he's talked about

40:31

branding and, , the, the conversion part

40:34

of things is like actually converting. And that was one of my questions that

40:36

I was ready to like, kind of bring up.

40:40

So I would love to know, cause I

40:40

know that sometimes people have their

40:44

Instagram and it might not specifically

40:44

convert, like specifically like people

40:50

book calls directly from like a post

40:50

or directly from their Instagram.

40:53

But how does the difference between

40:53

like branding and like, just the

40:57

awareness help with conversions.

40:59

So if someone who's like, well,

40:59

Nobody's booking from Instagram, but

41:02

maybe they're not like clicking from

41:02

Instagram, but maybe they're seeing

41:06

your stuff and reminding them to go

41:06

to that email that you sent to them.

41:09

So what is like the difference between

41:09

the conversion side versus just

41:13

the brand building side of things? A thousand percent.

41:16

I'm so happy you bring this up

41:16

because Brand awareness is like, I

41:21

mean, when you think about it, it's

41:21

the biggest ROI I feel like people

41:25

could ever have is brand awareness.

41:27

Because if I were to say to someone

41:27

right now, like, how much would

41:31

you pay to get your business in

41:31

front of 50, 000 eyes this month?

41:35

Right? Like when you truly think about it that

41:36

way, and that's typically what a lot of

41:41

our clients experience is like, Oh my

41:41

gosh, this many people saw your content.

41:46

This week or saw or came to your profile

41:46

this month and that is invaluable, right?

41:51

It's like someone paying for

41:51

a billboard on the side of the

41:54

road may it lead to conversions?

41:57

Who knows but it's in that person's

41:57

it's in that person's head.

42:01

So I think that is a really important

42:01

element There's a lot of silent lurkers

42:05

out there like there's a lot of people

42:05

who don't necessarily like or comment

42:09

or send a dm, but They're looking at

42:09

your stuff and those strangely enough

42:14

are the people that three months down

42:14

the road are gonna book a call and book

42:18

right away because they've been consuming

42:18

your content for months and months.

42:22

So sometimes it does take a bit

42:22

of time, but that's what marketing

42:27

and social media specifically. is about is that repetition, right?

42:31

It's about seeing something. I believe the stat used to

42:32

be for marketing that people

42:36

needed to see something seven

42:36

times before they took action.

42:40

Now that stat I think is like triple that

42:40

number because of how much content we

42:45

see, you know, with digital marketing.

42:48

So when you think about it like

42:48

that, people need that repetition.

42:52

They need to just. See things over and over, even if

42:53

they're not necessarily taking action.

42:58

So I think also like people

42:58

being a loyal fan to your brand.

43:03

is something that, you know, I feel like

43:03

people would pay any amount for, right?

43:08

It's having a loyal, loyal audience and

43:08

loyal fan base is going to get you so far.

43:15

And then when it comes to conversion,

43:15

Conversion can look different depending

43:21

on the business, what their goals are.

43:23

I think what we talked about towards the

43:23

beginning of like getting clear on what

43:27

you're looking for out of this, right? Like is the conversion that they

43:28

are just following right there.

43:33

They hit the follow button and

43:33

you're growing an audience that

43:36

may be a conversion to some people. For other people, a conversion may be,

43:38

they are clicking the link in your bio.

43:44

They are booking a call with

43:44

you to become a client, right?

43:47

That may be one funnel. Another way is they may

43:48

join your email list, right?

43:52

Or download a freebie or there's

43:52

a bunch of different ways that

43:56

people could quote unquote convert.

43:58

So I think like start, start

43:58

with that goal of like for brand

44:03

awareness and the conversion. What does that look like?

44:06

Like, what is kind of

44:06

that funnel, you know?

44:08

On the brand awareness side, is it

44:08

maybe they see your content on the

44:13

explore page, they go to your profile,

44:13

and then they hit follow, right?

44:17

And like, absorb your content.

44:19

So these two things, I think

44:19

it's, It's a balancing act, right?

44:23

It's like always, you're always going to

44:23

be having these two kind of complementary

44:28

goals going on at the same time.

44:31

And so I also think it's important

44:31

for your content to keep that in

44:35

mind, is that you're going to have

44:35

people at all different stages

44:40

consuming your content, right? You, that's why you want to diversify

44:42

what your call to actions are, right?

44:47

What type of content you're posting.

44:49

I always come back to with marketing,

44:49

building the know, like, and trust, right?

44:53

So you are going to have people in

44:53

all three categories all the time.

44:58

There's going to be certain

44:58

people who see your stuff.

45:00

They don't know you at all. They just need to know

45:01

like the basics, right?

45:03

There's gonna be people who are

45:03

maybe in that like phase of like,

45:07

understanding your personality, right?

45:09

Like, your philosophy on things. And then there's gonna be people who

45:11

need more of the content to trust you.

45:15

They need more of like, the social

45:15

proof and the testimonials, so.

45:19

That's, like, when it comes to

45:19

holistically kind of strategizing and

45:22

planning your content, it's keeping all

45:22

of those things in mind, of, like, okay,

45:27

my content needs to speak to a whole kind

45:27

of three of these different people, and

45:32

my call to actions need to reflect that.

45:35

So I know I kind of just went on a little tangent there, but I hope that makes sense.

45:41

Yeah, I think you nailed it. I think, yeah, I like the idea

45:42

of thinking about, well, what

45:45

does conversion mean for you? Because it's just like any stat,

45:46

like you could just pick a stat

45:49

because someone says, here's

45:49

some KPIs for your social media.

45:52

But what's your end goal? Is your end goal? And they might not know the term

45:54

of what the end goal is, but their

45:56

end goal, if they were to paint the

45:56

picture, is I want to be able to have.

46:00

You know, calls booked,

46:00

then that's your conversion.

46:03

Like that is the conversion to you. And so what does that look like?

46:06

So I really, really appreciate the

46:06

explanation and the everything,

46:09

in between, I know that we're here

46:09

almost at the end of our interview

46:12

here, but I wanted to talk about a

46:12

couple of random little things here.

46:15

one includes some of the conversions

46:15

that we've had at Magnetic because I

46:19

know that they also, listeners, are

46:19

running a bookkeeping consulting firm.

46:23

And they probably want to know, well,

46:23

what's happened with you over there?

46:27

So, I know that I shared this with you

46:27

guys on the last call that we did monthly,

46:30

but essentially, We've had a lot of

46:30

conversions recently from our Instagram.

46:34

our most recent one was a 2. 5 million dollar business, and they

46:36

sell courses, which is our ideal niche.

46:39

And I slacked you guys, because I

46:39

was like, I failed it, because it was

46:43

ideal person or ideal personality,

46:43

like literally checked off every box.

46:48

And they converted from a post that

46:48

said, have you outgrown your bookkeeper?

46:53

And so I just thought it was

46:53

so cool to like, share, like.

46:56

The ideas of the things that you could

46:56

do, sometimes it's not the technicalities.

47:00

Sometimes it's not the

47:00

like, how to do your book.

47:02

Sometimes it's calling them out on

47:02

like, how they feel and resonating

47:06

with them so they could trust you. They're like, Oh my God,

47:07

I have outgrown them. It was

47:11

interesting to see, because like I

47:11

said, we didn't have any conversions.

47:14

for calls and that was my goal. I already knew what my

47:16

conversion goal was.

47:18

When I started working with you guys

47:18

and starting working with you guys has

47:21

really helped with the conversions. But at the same time, my

47:23

niche lives on Instagram.

47:26

They literally heated up

47:26

because they are creatives.

47:29

They are social media managers. They are course creators

47:30

who live in that space.

47:33

So it made sense for us to go

47:33

all in on Instagram and why we

47:37

went full force into that system. so I wanted to kind of like talk about

47:39

some ideas of posts that you might be

47:43

able to share with our people because

47:43

as you know, from stats of your own, our

47:48

own profile here at Workflow Queen, you

47:48

know, that one of our number one top posts

47:53

or anything that mentioned, here's some

47:53

ideas of what to post on social media.

47:57

So I'd love to kind of let you take

47:57

the floor of like some suggestions.

48:00

Yeah. Well, first and foremost, I

48:01

think, listen to your audience.

48:04

What are the things they're saying? What are the things you hear very often?

48:08

What are their pain points and

48:08

pleasure points and literally use

48:11

their exact words for a hook and just

48:11

write your thoughts in the caption.

48:16

Like literally it can be as

48:16

simple as that is just use the

48:20

feedback that you are getting. I'm going to bring it then back

48:21

to my no, like trust a little

48:25

categories in the no category.

48:28

Think about, right, who you are, what

48:28

you do, just simple, basic, like,

48:32

ways to work with you, like, literally

48:32

the basic information type of post.

48:37

introduce yourself, maybe

48:37

some, like, fun, wild facts.

48:41

Like, that is what's going to first

48:41

allow people to be like, oh, like,

48:46

all right, I get what they do. I understand.

48:49

In the like category, this is where you're

48:49

going to do some more post ideas around,

48:54

like, Who you are, your personality,

48:54

your likes and dislikes on thing, right?

49:00

So this is maybe where people are going

49:00

to kind of, engage or disengage, right?

49:04

They're probably either

49:04

going to follow or unfollow.

49:07

So it may be like your

49:07

thoughts on maybe a new, like.

49:12

Accounting, like, not law that

49:12

just came out, but a new, like, I

49:18

don't know, accounting feature or tool, or, yeah, like, people who follow

49:19

Profit First and then people who follow

49:24

Dave Ramsey, like, I'm not a Dave Ramsey

49:24

fan, but I am a huge Profit First fan,

49:29

but someone who listens and loves Ramsey

49:29

might not resonate with me as soon as

49:34

I start talking about how much I love

49:34

Profit First, so, great example there.

49:38

Exactly. So think of, you know, maybe it's like,

49:39

do you choose QuickBooks over Xero?

49:44

Like, right? Like those types of things, like show

49:45

and display what your philosophies are,

49:50

what your values are, what you stand

49:50

for as a business owner, what you stand

49:55

for as a bookkeeper or accountant, what

49:55

your beliefs are about certain things.

50:00

And then in the trust category, this is

50:00

where is going to convert people, right?

50:05

They want to see See the

50:05

social proof the testimonials.

50:08

They want to see results or case studies

50:08

that you've gotten from certain clients

50:13

So those are all Different post ideas you

50:13

can have kind of within that category.

50:18

Maybe you're talking about your

50:18

education or like why you're qualified,

50:22

you know to do what you do maybe you

50:22

are sharing recommendations that you

50:27

recently gave on a like Financial

50:27

advisory call or something like that.

50:33

So I would say, like, kind of think in

50:33

those categories and try and rotate.

50:39

through those ideas throughout the month.

50:42

So yeah, I would say start, start there.

50:45

And I guarantee that you will

50:45

get inspired from more post

50:50

ideas just from those topics.

50:52

You know, like, there are so many

50:52

things even when I'm like, talking

50:56

to clients that they'll talk to me

50:56

for a minute and I'm like, oh my

50:59

god, I just thought of like, two

50:59

post ideas from what you just said.

51:03

Yes, I love that. I know that I'm like that person who

51:04

like on our calls, I'm like blabbering

51:08

all the things, all the ideas, and

51:08

because even like myself, like you

51:12

said, I know what I want to say.

51:16

I know the knowledge that I carry.

51:18

I know the expertise. I know the results that

51:20

we can give at my firm.

51:22

And I know what we can do, but I cannot

51:22

articulate how to say it in a way that's

51:28

strategic, but yet can be approachable.

51:31

And I think that that's why I've

51:31

leaned on the professionals,

51:34

because like, I really do. I will ramble.

51:36

I will go in circles. My, my friends literally

51:37

in my real life, like.

51:39

Tell me all the time that like, if you

51:39

want me to give you like the whole story,

51:43

you just ask one question that's supposed

51:43

to be yes or no, it'll be like, yes or no.

51:46

And I'll have to explain why it's yes or no. And it's not like I'm

51:48

trying to get validation. It's just legit.

51:51

I like to explain my

51:51

thought process to people.

51:54

And it's so annoying sometimes because

51:54

I'm like, can I just like answer yes or

51:58

no, like without getting into the crazies.

52:01

but anyways, the reason why I'm

52:01

saying that is because I think it's

52:03

really important to also recognize. When maybe that's not

52:05

someone's strong suit.

52:07

So it kind of leads to the perfect way

52:07

to kind of segue into the conversation

52:11

of, what services that you guys

52:11

offer your agency, what to expect

52:15

if someone is interested in working

52:15

with you, how can they get into

52:18

your world and all the fun things? Yeah.

52:21

Well, first of all, I just want to

52:21

welcome everyone who's listening that my.

52:26

Digital online space is a safe space

52:26

for, you know, all the things and so I

52:31

am not someone who is like, which I'm

52:31

sure if they've been listening this

52:35

whole time, they know, but I am not like

52:35

a social media person that's telling

52:39

you to do a bajillion things and making

52:39

you feel bad or anything like that.

52:43

So safe. Welcome space.

52:45

Our bread and butter is

52:45

social media management.

52:47

That's the main way people work with us.

52:50

We have different packages

52:50

kind of based on it.

52:53

How many platforms you're looking

52:53

for, how many posts, things like that.

52:57

The secondary way are I love leading,

52:57

, like strategy calls with people.

53:02

So those are more of like a one off.

53:05

We hop on the phone for an hour

53:05

and you get my brain for that hour.

53:10

Like you would advise someone

53:10

on, you know, financial or.

53:13

you know, tech stuff, let's say. So that is also another option.

53:17

And then my Instagram, that's

53:17

probably where I'm most active.

53:21

22 marketing co underscore is Instagram.

53:25

My DMs are always open. And from there in my Lincoln bio, I

53:27

have a freebie, lots of freebies.

53:33

I honestly, if you click on resources,

53:33

I have so many resources, some eBooks

53:38

and things that people can check out. And then that's also where you

53:40

could apply to work with us.

53:43

All of the links are there in my bio.

53:46

So, if you have any questions on

53:46

things, like I said, my DMs are open.

53:50

And yeah, that's primarily,

53:50

primarily what we do.

53:54

Yay. I love it. Well, I love what you guys do.

53:56

Like I said, it's nice to

53:56

have everything off my plate.

53:59

It's nice to see the conversions because,

53:59

you know, you want to pay someone

54:03

to be able to have like the direct. conversions of what you want from it.

54:07

So I really do appreciate

54:07

everything that you guys do at 22

54:10

marketing co and just everyone. Your team has been awesome.

54:13

I love working with them. They're just as amazing

54:14

as you are, which is nice.

54:16

Um, so thank you for sharing all

54:16

your insight today and everything.

54:20

I'm going to drop all the links for

54:20

anyone listening, who's interested in

54:22

reaching out to Sydney, or you want to

54:22

get into her world, or maybe even just

54:25

chat through whether it's a perfect

54:25

time for you to let this stuff go.

54:29

but yeah, thank you so much for being here today. Thanks for

54:32

having me. This was so fun.