0:00

This is going to be such a juicy. Episode, especially if you have been

0:01

struggling with your marketing or

0:05

feeling like you're doing the same

0:05

thing as everybody else, and you

0:08

want to stand out and you want to be

0:08

unique and attract your ideal clients.

0:12

And maybe you're just tired of

0:12

working with those pita clients

0:15

that just don't respect you. And you're really wanting to

0:16

expand and change that client base.

0:20

Well, this episode is for you

0:20

because I'm going to be diving into.

0:23

couple of marketing strategies that I

0:23

think I don't see a lot in this industry,

0:26

which I think are quite unique and are

0:26

really going to help you to leverage like

0:31

thinking of a different way of actually

0:31

getting in front of your ideal clients.

0:35

So in this episode, I'm going to share

0:35

one of my favorite ways that you can

0:38

get in front of your Ideal niche. So you don't want to miss this

0:39

episode because I feel like

0:42

this is a golden nugget that a

0:42

lot of people don't know about.

0:45

And so I really, really

0:45

am so excited for this.

0:47

And then also at the end of the episode,

0:47

I'm going to be talking about why it's

0:51

okay to not be on social media and just

0:51

share my experience of what it's like

0:55

to be on social media and what it's

0:55

like to just step away and not have to

0:58

do all the pointing and dancing on your

0:58

phone in order to get the right client.

1:03

So without further ado, I

1:03

hope you enjoy this episode.

1:06

It's all about some marketing tips

1:06

and strategies, and I hope you.

1:10

I have the best day ever. And make sure to bring your pen and

1:12

paper, because you're definitely gonna

1:15

want to write some of these things down. So let's talk about the jetted

2:12

conversation of marketing.

2:16

I know a lot of people in this industry

2:16

really get so overwhelmed when they

2:19

think about marketing and the strategies

2:19

and the ways to really attract their

2:22

dream clients and their ideal niche. And.

2:25

Just everything that it encompasses. And I think a lot of people

2:27

in our industry as bookkeepers

2:29

and accountants really just get

2:29

overwhelmed by this because.

2:32

We, and when I say we, sometimes

2:32

it's even myself as well, even though

2:36

a lot of people think I'm super

2:36

extroverted and because I like to

2:39

talk and that my face is everywhere. It's not really like that.

2:42

And I'm actually a very introverted person. I just seem like extroverted because I've

2:45

had to force myself into that situation.

2:49

And so I think a lot of the reasons

2:49

why we feel so overwhelmed by this, in

2:52

this industry is because we're really

2:52

a behind the scenes type of person.

2:56

Right? So we're the people that

2:57

are doing the numbers. Getting everything ready.

3:00

We're not really having to be. Front-facing having all

3:01

these conversations with

3:04

people being on social media. It's like not the norm in our industry.

3:07

Right. And so we didn't get into

3:08

business to become a marketer.

3:11

We didn't get into business

3:11

to become a salesperson.

3:13

We probably got into business and same

3:13

for you because you really like numbers.

3:16

You really enjoy helping

3:16

businesses and you really want

3:19

to see people thrive and grow. And I don't think there's

3:20

anything wrong with that. I just think that coming in with

3:22

that perspective, you need to remind

3:26

yourself that like you came into

3:26

business with a certain zone of genius.

3:30

Just remember that you're not

3:30

going to be good at everything.

3:32

And that's totally okay. That's why there's experts out there.

3:35

And so in this episode today, I

3:35

really want to just dive into some

3:38

tips that you can maybe implement

3:38

today on some marketing strategies.

3:42

something that might

3:42

be able to support you.

3:44

I'm hoping that you can walk away

3:44

with at least one little tip.

3:46

Now, if you're listening and you've kind of nailed the marketing, then props to you.

3:51

I know a lot of people in the industry,

3:51

like I said, really struggle with this.

3:53

So if you have nailed it down, that

3:53

I'm so excited, please feel free to

3:57

reach out to me at workflow queen on

3:57

Instagram and just share some of the

4:00

things that have been working for you. I love seeing the way that everyone

4:01

has been unique and whatnot.

4:05

So let's go and dive into today's episode.

4:07

I've got plenty of tips for you

4:07

on some marketing strategies

4:10

and just all the fun things. So I'm excited.

4:13

So, if you don't know a little bit

4:13

of background about myself, I've

4:15

now ran three different businesses. I have ran in total two

4:17

different, bookkeeping firms.

4:20

My first one was a bookkeeping and tax firm. My second business is currently

4:23

active, which is workflow queen.

4:26

I was going to say was, but

4:26

it's actually still here.

4:28

this company that you're listening

4:28

to the podcast episode on where I

4:30

help bookkeepers and accountants. Around the world to implement

4:32

tech systems and automation.

4:35

And then I started another

4:35

bookkeeping firm and as a bookkeeping

4:38

and consulting firm, it's called

4:38

magnetic bookkeeping consulting.

4:41

And it's really funny because as

4:41

of January 18th, it will be our two

4:44

year anniversary, which is so crazy. And so this is not my first

4:46

rodeo with having a business.

4:50

So I think the more times that I've like

4:50

been doing this with different businesses,

4:53

I have learned more and more about

4:53

marketing strategies, marketing tips.

4:58

And I just think that the approach that

4:58

I've taken has become a little bit unique.

5:02

And that's really honestly, why I wanted

5:02

to do this podcast episode is just to

5:05

share these marketing tips and tricks. Maybe one of them you can walk away with

5:07

and just be able to implement yourself.

5:11

I do want to preface though. I do not teach any marketing strategies,

5:12

any of the marketing tech, any of

5:17

those things in any of my programs. So if you've been in my world and

5:18

maybe you are in one of my programs,

5:21

you're probably like, oh my gosh,

5:21

Melissa, these are great tips.

5:23

Do you teach more on this? Unfortunately, I don't.

5:25

, just because my zone of genius is systems.

5:28

But I also feel like I've

5:28

nailed down the marketing.

5:30

For not only my own firm, but also

5:30

the different businesses that I

5:33

have, created throughout the years.

5:35

And so I just wanted to like

5:35

purely do this episode just to

5:38

support you guys as much as I can. Now, if you really want some

5:40

tips and tricks on some sales and

5:43

marketing strategies and marketing

5:43

tips, especially sales tips, Melissa

5:47

Honan is going to be your go-to gal. I will link her website below.

5:50

She also has a free Facebook

5:50

group, that is called the sales

5:53

and marketing for bookkeepers. It's a great group.

5:56

It's very interactive where they

5:56

talk about people, give some tips

5:59

and things that they've done. And it's just awesome.

6:01

So I just want to preface that I

6:01

am not the marketing expert here.

6:04

I definitely just think I have

6:04

cracked some sort of a code on the

6:08

backend for my own business that

6:08

I wanted to share with you guys.

6:11

So in my own insight, so let's

6:11

go to dive into today's episode.

6:15

So like I mentioned before, I think this

6:15

industry just gets really overwhelmed

6:18

with the idea of marketing because

6:18

everyone wants to make it so hard.

6:21

And I know that's really hard to

6:21

hear when you probably are feeling

6:25

like it's extremely hard and that,

6:25

It's very overwhelming and you

6:29

just don't know where to start. And then all these people out there like

6:31

me, I'm one of those people who are just

6:34

said that, that it is easy in my mind.

6:36

It's really easy but, At one

6:36

point in my business journey, it

6:40

was not easy for me to market. I was overwhelmed.

6:43

I was really stressed out. I had no idea what I was doing and

6:44

I feel like I was just like throwing

6:47

spaghetti at the wall, hoping it sticks. And I know, that a lot of you

6:49

guys listening are probably

6:52

doing the exact same thing. Or another really common thing that

6:54

I see in a lot of these groups.

6:57

Especially in the online space,

6:57

like in Facebook groups where like

7:00

bookkeepers and accountants is, I see

7:00

a lot of people saying, like, I've

7:03

tried every single marketing strategy

7:03

and I have not landed one client.

7:07

And I just want to say that unless you

7:07

were literally working like eight hours

7:11

a day, straight of straight marketing,

7:11

and you're saying that, and you've had

7:16

no results, then there's a big concern. But I think that when we all

7:18

say this, for example, I'll

7:21

do it with the diet situation. I always say I've tried everything,

7:23

I've done everything like to

7:26

fix my weight and get in shape.

7:28

But like the reality is I don't

7:28

work all day on trying to like,

7:33

get myself super healthy and

7:33

like do all the different things.

7:35

And no, I haven't tried everything. So just be mindful that like, in your

7:37

mind, you might be thinking I've tried

7:40

everything, Alyssa, I'm so overwhelmed. I just keep doing this every day,

7:42

blah, blah, blah, blah, blah.

7:45

Just remember that. There is so much more that you can

7:47

do and probably way more hours that

7:51

he could work on it intentionally. So just be very mindful of that, that

7:52

just because you've tried something

7:56

doesn't mean it can't work again. You just might not have put as much time

7:57

and effort into something that potentially

8:02

just didn't work the first time. Right. So, one thing about marketing that I

8:04

have really learned over time is that

8:07

marketing doesn't just stick right away. And so this is why a lot of people in

8:10

the industry will tell you that you want

8:13

to start marketing sooner rather than

8:13

later, because it does, it does take time.

8:17

Like, so for example, if you

8:17

start marketing today, maybe you

8:20

finally start getting people coming

8:20

into through the door, like two

8:23

to three months down the line. And so the reason I say that, and I

8:25

don't want to like scare anybody who

8:28

is maybe just starting out, but that's

8:28

the reality of it is just for some

8:32

odd reason, it's just like marketing. Once you put it out there, it just takes

8:34

people time to build that authority to

8:37

like you and to want to work with you. And all these different things.

8:41

So depending on if you're going to pay

8:41

for the marketing, versus if you're doing

8:44

it organically, so organically means

8:44

that you are doing things on your own.

8:50

Maybe you're just like posting on

8:50

social media or your just direct

8:54

calling people or you're sending out

8:54

mailers, whatever that looks like.

8:58

That's more organic versus paid

8:58

is going to be things where you're

9:01

maybe throwing money at advertising. Maybe they're Facebook, Google,

9:03

whatever that stuff looks like

9:07

paying sometimes for the advertising. It might.

9:09

Actually skyrocket things and get it done

9:09

faster, but it might not be done right.

9:13

Is another option too. So I see a lot of people in the

9:14

industry who just turned on Facebook

9:17

ads in hopes that everybody's just

9:17

going to kind of come flocking in

9:21

and just agree to what you say. And that's just not the reality of it.

9:24

Everything has to have a strategic

9:24

strategy to it in order for it

9:27

to really give you some output,

9:27

especially the output that you want.

9:30

Right. So let's talk about some of those

9:31

marketing tips and those marketing

9:34

strategies that you can kind of implement. So the first thing I want to talk about

9:35

is about going where your niche goes.

9:40

And so I think a lot of people I see,

9:40

especially in these groups and different.

9:44

Like bookkeeper programs and stuff. Is everyone was like, well, I

9:46

don't even know where they go

9:49

because I am not that person. So I'll give an example.

9:52

E-commerce so we actually serve an

9:52

e-commerce niche at my own firm.

9:56

And so a lot of people were like, I don't even know how to get into the e-commerce space.

9:59

I don't even know where they hang

9:59

out, because how would I know I'm

10:02

not e-commerce will, no matter what

10:02

industry you work in, just think of

10:07

their journey as a business owner to get

10:07

started in that industry for themselves.

10:12

And so think about your journey

10:12

as a bookkeeper accountant.

10:14

I think about what you had

10:14

to do to get into this space.

10:19

And now you're going to apply that

10:19

same thought process into the niche

10:23

that you are going to be serving. And so I'll take a step back.

11:33

If I wasn't e-commerce

11:33

business, where would I start?

11:37

Most likely if I just started

11:37

my e-commerce business, it

11:40

probably came from an idea. Then I needed to learn and get myself

11:41

educated on how to create the selling

11:45

platform, how to create the products.

11:48

Maybe I have a business coach that

11:48

I need to work with to learn how

11:51

to run this e-commerce business. throughout the time of being an e-commerce

11:53

business, maybe I'm more advanced

11:56

and now I'm working in masterminds

11:56

with other e-commerce businesses.

11:59

So think back to their journey

11:59

of doing what they're doing.

12:03

So it could be construction business, same thing. How did they get started?

12:06

They most likely worked for someone else

12:06

as just someone as a laborer for another

12:11

construction company, had an idea,

12:11

started their own construction company.

12:16

Also probably worked. The coach probably worked with

12:17

a lawyer to get the contracts.

12:20

They did all these different things. Probably worked with someone to help build

12:22

out the systems they probably worked with.

12:25

their own ideas of masterminds,

12:25

whatever these things are, every single

12:30

industry has their own flow for how

12:30

they got into that, that industry

12:36

and that specific type of business. But every journey is almost identical.

12:41

And so a lot of people just get so

12:41

tripped up on the idea and get obsessed

12:45

about e-commerce construction coffee.

12:49

Restaurants. And instead of looking at it from

12:50

the perspective of that ideal

12:54

niche and that specific niche. Just think about the business journey.

12:59

Almost every business owner has gone

12:59

through the same journey and that's

13:03

why we all are relatable to each other.

13:05

As business owners. When you meet another

13:06

business owner, We all get it.

13:09

Yeah. There's some specifics and some

13:09

nuances about every industry of the

13:12

ways that they started their business. But generally the rule of thumb is

13:14

that the journey is almost identical.

13:19

And so if you could take a step back

13:19

and you know, what industry you want

13:22

to serve, and if you don't know an

13:22

industry you want to serve that's okay.

13:25

I do suggest maybe picking. Maybe a couple of different

13:27

industries just to really target

13:29

them, to speak to them specifically. Through your marketing, but you don't

13:31

have to like nail down a niche right

13:34

now, but just start with that journey,

13:34

look at how they would've started it

13:38

and you'll know exactly where they go. So when I talk about where

13:39

do these people go, Is okay.

13:44

For example, if it's an e-commerce

13:44

business and I want to market to them

13:48

specifically, because that's who we

13:48

serve, because we have a very specific

13:51

problem that we serve to help them

13:51

with their bookkeeping for e-commerce.

13:55

I'm going to step back and say,

13:55

what programs did they take?

13:58

What coaches did they work with? What masterminds are they in in order

14:00

to build their e-commerce business?

14:05

So then from there, what I would do

14:05

is I would then target those different

14:10

coaches, programs, masterminds.

14:12

And when I say target, it doesn't mean

14:12

like an aggressive marketing strategy.

14:15

What I mean is I might do some

14:15

research on the person who is

14:18

hosting an e-commerce program. Or I might be.

14:21

You know, investigating what that

14:21

mastermind is like, who are the people

14:25

they're attracting to their mastermind to

14:25

help them build their e-commerce business.

14:29

I will go and do all this

14:29

research on these people.

14:32

And potentially just reach out to

14:32

the owner of the programs, to the

14:36

coaches, to the mastermind hosts and

14:36

directly ask them and say, I have a

14:40

solution that will help your students. Is there any way that I

14:42

can create a workshop?

14:45

Or a series or a session or give

14:45

them something for free that

14:50

will help them in their journey. And I know a lot of you listening are

14:52

like, oh my God, that's so amazing.

14:55

I never even thought about doing that. And with this new information, I mean,

14:57

now is your opportunity to start to

15:01

take a step back and say, what is the

15:01

industry that I'm trying to serve?

15:05

What are the coaches, the programs,

15:05

the masterminds, even if you just

15:09

start there, you don't even have

15:09

to start it like other things.

15:11

There's so many other options that I

15:11

can go down a rabbit hole with, but

15:13

I'm going to start with those ones. So first decide your niche.

15:16

Then think about their business journey. What are the touch points?

15:19

What are the things that they have to

15:19

do in order to start their business?

15:22

And even if they've already started their business, what are they doing to maintain their business?

15:26

And then what are they doing

15:26

to elevate their business?

15:28

So every business owner goes

15:28

through the same journey, right?

15:30

We start the business, we're maintaining

15:30

the business, which probably in the

15:33

maintenance portion is when you're

15:33

really building out the systems.

15:36

Things are selling and you don't have a

15:36

problem, you know, making things happen.

15:40

Now it's about expanding and getting the team. Then you have the elevate, um, like

15:42

tier of every single business owner.

15:46

So you've got the starters, the

15:46

maintenance, and then the elevating

15:49

elevating is like, when you start to level

15:49

things up, you're really, really growing.

15:52

You have the team in place

15:52

and now you're stepping away.

15:55

Every single business has that same journey. So.

15:58

Depending on who you're trying to target. Like let's just say that I want to

15:59

target people in more of an elevate

16:03

level, up phase in their business. You're going to be dealing with a higher

16:05

caliber, like probably higher moneymakers

16:09

of that type of industry, because

16:09

those people in that elevate stage.

16:14

Are really like making money. Like I said, they probably

16:15

already have a team in place.

16:17

They probably nailed the system. Now they're just trying to crank

16:19

it more and really just hone in

16:22

on what they do is their business. So the reason I explain it in those

16:23

pockets of different types of where

16:26

they're at in their business journey

16:26

is because that will even help

16:29

you in further to speak to them. So going back to the

16:31

e-commerce as an example.

16:34

So if we're serving an e-commerce

16:34

industry, we've already identified

16:38

the three different phases of every

16:38

business and their journey, which

16:41

is the starting their business,

16:41

the maintenance of the business.

16:44

And then the level up portion,

16:44

which is like the elevate

16:46

version of their business. Let's just say that I want to work

16:47

with multi-six and multi seven

16:51

figure e-commerce businesses. I'm not going to target and look for

16:53

programs, coaches, masterminds that are

16:58

for beginner e-commerce business owners.

17:01

I'm going to find those coaches

17:01

programs and masterminds.

17:05

That I can specifically target that

17:05

are helping and supporting that elevate

17:08

leveling up phase of an e-commerce

17:08

business, because those are the people

17:12

that are going to have the money that

17:12

I want to work with and have been

17:16

well-advanced they don't care to DIY.

17:18

They really want to hand it off. I just don't have a desire anymore in

17:19

my firm to be helping people who want

17:22

to DIY I want to work with people who

17:22

really value what we do and just hand

17:26

it off and really trust in what we do. And so I would identify what's the

17:29

industry, what's their journey.

17:33

What coaches masterminds programs

17:33

are they going to, and what stage in

17:37

their business journey are they at

17:37

those three stages that I mentioned?

17:40

And so if you really look at it from

17:40

that angle and that perspective,

17:44

it makes it a lot easier. So once you've identified those

17:45

different things, It was different

17:48

coaches, masterminds programs. And places they even hang out, it could

17:50

also be like someone in an e-commerce

17:54

business who's in that elevate stage.

17:56

Who's really leveling up is going

17:56

to be in way different Facebook

17:59

communities for e-commerce businesses,

17:59

then someone at the beginning stages.

18:02

Right. So I'm not going to go into a e-commerce.

18:06

you know, start your business, your

18:06

e-commerce business, Facebook group.

18:09

I would never start there because

18:09

that would be no point because I'm not

18:11

helping people at the starting stages. Right.

18:14

And so same thing for construction

18:14

companies, same thing for restaurant

18:19

businesses, same thing for lawyers. Like where are these people

18:20

hanging out as their journey?

18:23

Is it progressing? And that's where you want

18:24

to aim your marketing.

18:27

And so the reason I say to reach out

18:27

to these coaches programs, masterminds

18:31

type thing, and offer something is

18:31

because those people who get into those

18:36

programs and listen to their coaches,

18:36

There is something to say about the

18:41

relationship between a student and

18:41

a coach and a student and a teacher.

18:45

A student is really going to

18:45

trust what a teacher says.

18:48

So the teacher is the mastermind owner,

18:48

the course creator, the coach that they're

18:54

leaning on, whatever that looks like. And they are going to trust their

18:56

recommendation before anybody else.

19:01

And so the reason I say that is because

19:01

the mastermind has already opened up so

19:04

many windows, so many doors for them.

19:07

That anything they say is going to go.

19:09

So I'll just use myself

19:09

as a really great example.

19:12

I'm sure a lot of you listening to this

19:12

podcast have been in either in any of

19:15

my programs, maybe are in breakthrough. Maybe you're in kickoff with

19:16

the zona, whatever you're in.

19:19

I'm glad that you're listening

19:19

or maybe you haven't been in any

19:21

of my programs, but you've been

19:21

following you for a really long time.

19:25

I know from experience that because I

19:25

built an authority in the industry as

19:30

someone who teaches systems and processes.

19:32

For bookkeepers and accountants. I have built an authority

19:35

to the point where any of my

19:38

students, when I tell them. Like, this is my

19:39

recommendation for a lawyer.

19:42

These are the apps that I use. These are the people that I trust

19:43

my students and the people listening

19:47

to me and my followers are more

19:47

likely to listen to my recommendation

19:51

than some random bookkeeper. Right.

19:54

And the reason why, and it's not to

19:54

say that the random bookkeeper has

19:57

great ideas and great recommendations.

20:00

It's because I have, backed testimonials.

20:03

I have backed data. You've probably been around me,

20:05

you know, like, and trust me.

20:08

And so I'm using myself as this example. Because you are going to use what

20:09

I recommend because you trust

20:15

me because we've built trust. You listen to the podcast.

20:17

You've been in the programs

20:17

you've been in my world.

20:20

So you know that, whatever I say, I hold

20:20

integrity behind my recommendations.

20:24

And so. Think about that and the way that you

20:25

trust my recommendations in the way that

20:30

an e-commerce business owner who has

20:30

their own coach, just like me, their

20:34

own coach or their own teacher, how

20:34

they're also going to listen to them.

20:39

So the reason I say that is if you can

20:39

get in with those coaches, get in with

20:42

those program creators, get in with

20:42

those people and you offer something

20:46

for free of value to their community.

20:49

It's only going to create a strong

20:49

relationship between you and the teacher

20:53

of the industry that you want to serve.

20:55

And then that way that teacher will

20:55

forever recommend you and you'll be set.

21:00

And so the way that you would approach

21:00

this conversation with these people is

21:03

let's just say that you find the programs,

21:03

you find the masterminds, you find the

21:06

teachers of the niche that you want

21:06

to serve at that stage that they're at

21:09

currently at that you want to serve them. My recommendation is that you

21:12

approach these people, whether

21:14

via email for me, I love doing

21:14

voice notes inside of Instagram.

21:18

If you didn't know, that was a thing. I usually will voice out someone, but

21:20

first of all, I don't just go immediately

21:23

follow them and immediately pitch them. I think like we all get

21:25

that in our own inbox.

21:27

It's annoying. I think it's very frustrating. I am someone who gets pitched all

21:29

the time in my inbox, and it's quite

21:33

frustrating when someone doesn't even

21:33

build up the relationship with me

21:36

before they start trying to pitch me. And so I will have our social media

21:38

team, they will go in and start like

21:42

following the people that I want to

21:42

be in their program or do a workshop

21:46

for them, for their students, which

21:46

are ideal audience, is my ideal.

21:50

Audience. And I'll go in there.

21:52

We'll follow them. We'll interact them on comments,

21:52

comment on their reels.

21:55

We'll be very interactive. We won't just do it in one day.

21:57

It's over a series of weeks. Then the social media managers on my team

21:59

will let me know when they're ready for me

22:02

to interject and have a conversation with.

22:05

So I'll send them a voicemail or send

22:05

them a direct email saying like, we've

22:07

been following you for quite some time. If you didn't recognize my Instagram

22:09

handle is at magnetic bookkeeping,

22:13

I really love what you're doing. And I think that I can support you

22:14

in some capacity for your students.

22:18

I see that you have this program. Directed towards e-commerce businesses.

22:21

You know, at the level of phase, and

22:21

I see that you have this mastermind,

22:25

I would love to come in and give your

22:25

students some really amazing tips on how

22:30

to really leverage their finances and

22:30

really look at their cashflow projections.

22:34

And you'll notice that I'm not saying

22:34

like that's not the specific script

22:37

I use, but you'll notice that the

22:37

way that I'm like explaining this

22:40

to you guys is I'm not just saying

22:40

like, Hey, hi, my name is Alyssa.

22:45

I own magnetic bookkeeping consulting. I can come teach your students

22:47

about e-commerce like bookkeeping.

22:50

Oh, I'm so excited. It's not that you need

22:51

to come up with a topic.

22:54

It doesn't need to be nailed down. You don't have to have the slides ready.

22:57

You just need to know what it

22:57

is that you want to talk about

23:00

and pitch a couple of things. And literally I'll say like, I've got

23:02

a couple ideas of things that I think

23:05

can really support your community that

23:05

have been really successful for other.

23:09

Coaches programs, masterminds

23:09

that I have done workshops for.

23:14

And let's just say, for example, one

23:14

of those big things is people love

23:17

learning about, you know, cost of goods

23:17

sold when it comes to e-commerce or

23:21

how to really manage their inventory

23:21

or how to really set up their

23:25

bookkeeping or what softwares they

23:25

need in order to manage their finances.

23:29

I will pitch the ideas of

23:29

things that I could talk about.

23:33

And the reason why is because it's takes

23:33

the thought process from the teacher,

23:37

because they don't want to do work. The more work that you can do where

23:39

they could just say, you know what?

23:41

Hell yes, Alyssa, we've been looking

23:41

for someone to talk about cashflow

23:45

management for an e-commerce business. I would love for you to come in and

23:47

teach a workshop for our students.

23:50

And a lot of times these workshops

23:50

are about an hour and I'll

23:53

typically go in and I don't pitch. I do not pitch.

23:56

I literally lead with value. What I mean is like, I will give.

24:00

Everything away. And I know people think I'm crazy

24:01

for this, but if you've ever been

24:03

in one of my boot camps or free

24:03

challenges here at workbook, we, and

24:06

then, you know, I give so much away.

24:08

Because it makes people know, like, and

24:08

trust me and also know and understand

24:12

that I know my shit and that if they

24:12

move forward to paying me, they're

24:16

only going to get that amplified. And so I lead with value.

24:19

I'll give information. I'll usually give a freebie at the end

24:20

of these sessions with our students.

24:23

And then I provide my contact information. I think it's very valid to be able

24:25

to provide your contact information.

24:29

I just don't recommend that the

24:29

whole time you talk about, you know,

24:32

bookkeeping hire me this, this,

24:32

this, because that's not value.

24:36

And the last thing that you want is for,

24:36

you know, someone who owns like a course.

24:40

And their ideal audience or their

24:40

students are your ideal audience.

24:44

The last thing that you want to do is just

24:44

be a pitch Fest, which is what I call it.

24:47

So a pitch Fest, and then that teacher

24:47

like gets mad because like you literally

24:52

pitched the whole time to their

24:52

students and didn't bring any value.

24:55

They're going to talk to other

24:55

teachers in that industry.

24:57

And you'll never probably land

24:57

another session if you don't.

25:01

lead with that actual value

25:01

because it's not a pitch Fest.

25:04

Right. And so that is one of my best kept

25:05

secrets that I've actually rarely

25:08

ever tell anybody to go, which is the

25:08

route of checking out those programs,

25:14

masterminds and teachers that have

25:14

your ideal audience that you can teach

25:18

and that you can do sessions for. And if you do take this method,

25:20

please let me know how it goes.

25:23

Please come over on Instagram at

25:23

workflow queen and voicemail me, tell

25:26

me about your experience pitching these

25:26

things or having those conversations

25:31

reach out and ask me if you need

25:31

some support on what that looks like.

25:34

Like I said, I do not offer

25:34

any programs out there in my.

25:38

Lovely library. that cover marketing and things.

25:41

And so this is just me

25:41

genuinely wanting to support.

25:44

So other than that, the last thing I kind

25:44

of wanted to lead with, because I went a

25:47

little bit more on a tangent about the. The courses and the teachers tangent,

25:49

but I feel like it was so necessary.

25:53

I like when I flow versus

25:53

forcing myself into bullet points

25:57

to cover in these episodes. So I'm really loving how this

25:58

podcast episodes going so far.

26:02

But one thing I wanted to end off

26:02

with is I think right now with the

26:04

way that the world is with social

26:04

media, being so much in the forefront.

26:08

I think a lot of people in

26:08

this space really assume that

26:13

we have to be on social media. And coming from someone who technically

26:15

is on social media, I could tell you from

26:20

experience, you don't have to, if you

26:20

don't want to, don't do it also, your

26:24

ideal niche might not be on social media. So for, for example, construction

26:26

companies, They're most

26:29

likely, really busy on a roof. They're not going to be in

26:30

a Facebook group or they're

26:32

not going to be on Instagram. Right. So, where do they go?

26:36

They most likely go to a bar. That sounds really crazy.

26:38

You're not going to go to a bar like pitch

26:38

bookkeeping, like obviously, but just

26:42

think about the ways that these people,

26:42

where they go, where they flock to, how

26:46

do they find, you know, their work, their

26:46

clients, their coaches, their teachers.

26:51

And so social media, I think. don't force yourself to do something that

26:53

may not even work for you specifically.

26:58

I always recommend trying things because

26:58

if it does work and don't just try it for

27:01

a week and be like, well, Alyssa, Ah, I

27:01

tried Instagram for a week and I showed up

27:05

for a week and nobody signed on with me. Well, obviously, because they need

27:07

to know like, and trust you, it could

27:10

literally take like months for someone

27:10

to really, really trust you on Instagram.

27:15

We have landed. I think at this point, Five

27:16

clients from Instagram.

27:21

And that's because my ideal

27:21

niche is actually on Instagram.

27:24

So we work with like course creators,

27:24

content, creators, coaches, like

27:27

marketing companies, e-commerce brands. That's kind of like who

27:29

we work with, like in. As much as I can probably bucketize them.

27:34

and so they do hang out on Instagram. Like that's a thing for them, but I

27:36

never landed a client from Facebook

27:39

nor do they ever reach out on Facebook. And so we do have a marketing

27:41

tracker that we do this to notion

27:44

it makes it so easy for us. We have like a sales pipeline

27:46

that we could track, you know, how

27:50

clients are finding us and whatnot. And that's something that we give

27:52

to our breakthrough students.

27:55

And inside a breakthrough for bookkeepers

27:55

and accountants, we provide the notion set

27:58

up that I use in my own firm, and whatnot.

28:01

And that's where we really deep dive into

28:01

firms that are really scaling and growing.

28:05

And so it's just, I just love it. I just love breakthrough so much.

28:09

Um, so the reason I was saying

28:09

that is because social media

28:12

doesn't always need to be a thing. I think that everyone thinks it

28:14

needs to be because a lot of us are

28:17

on social media and we're like kind

28:17

of cruising around all the time.

28:20

And we're looking at reels or maybe on Tik TOK. I am not on Tik TOK.

28:23

I've actually only been on there one time. To search and then I got really

28:25

overwhelmed on, I deleted it off my phone.

28:29

But I just want you to know, like,

28:29

give yourself the grace that you

28:31

don't have to always show up. I'll give you a great example.

28:34

I'm pretty positive. All of last year.

28:36

I barely showed up on social

28:36

media, on my stories of anything.

28:41

If you follow me at workflow queen,

28:41

I probably was just sharing like my

28:45

travels and my life and maybe some

28:45

behind the scenes here and there.

28:49

I just didn't feel like being on camera. I just didn't feel like

28:50

giving all the tips.

28:53

Of me talking, but if you notice, you

28:53

probably never even realized that I

28:59

actually wasn't present because if

28:59

you go to my Instagram, you'll see

29:03

that like we're constantly posting. My social media managers are

29:05

also posting on my stories and

29:09

they're taking my travels and my

29:09

information that they get from me.

29:13

And they go ahead and post and share.

29:15

And so it doesn't look like I'm

29:15

not there and that's because

29:18

I've hired the right people. And so if you're listening to this,

29:20

you don't have to show up and jump

29:23

up and down and point at words

29:23

and do all these different reels

29:26

and have to do all this music. Like you, don't got to do that.

29:29

it's really up to you

29:29

how much you want to do.

29:32

So just don't feel like you have to

29:32

just because other people are doing it.

29:36

You don't see me jumping around

29:36

on my Instagram pointing at words.

29:39

Like it's just not my thing right now. Will I do it maybe in a year?

29:42

Or too sure. Maybe I might be different, but right

29:42

now it's just not where I'm at in life.

29:46

And so my social media managers

29:46

take over the whole entire

29:49

Instagram, which is great. The only thing that they don't take over.

29:52

It's like if people directly

29:52

reach out to me because they

29:55

want to have a conversation. My social media managers will

29:56

slack me and let me know, like,

29:59

Hey Alyssa, this conversation

29:59

would be great for you to answer.

30:01

So I'll go voice note you. And so there's still a personal

30:03

touch to get access to me, but I

30:06

just don't have time to just be

30:06

jumping around on reels or, you know,

30:10

doing all these different things. So just remember you don't have to either.

30:13

If you're really struggling with the

30:13

social media side of things, there's also

30:16

people out there that can support you and

30:16

that can help you leverage moving forward.

30:21

I've worked at multiple different

30:21

social media managers at this point.

30:24

I'm really happy with the current

30:24

ones that I have and I plan to stick

30:27

with them for a very, very long time. And I'm just obsessed with them and

30:29

they've definitely gotten us, exactly

30:33

what we need to from like our clients. They've already landed us, like

30:35

several clients just from working

30:37

with them, which has been so amazing. But like I said, my niche is on Instagram.

30:41

So just remember where your

30:41

people flocking to and how

30:44

can you get in front of them. And so, I really hope

30:45

this episode was helpful.

30:48

I know I've kind of went on a

30:48

tangent with the whole, you know,

30:51

of course graders teachers thing,

30:51

but I think I'm onto something here.

30:54

So hopefully that helps one of you guys

30:54

here that are listening to this episode.

30:57

And if you have any followups or

30:57

you want to share your insights,

31:00

insights, and whatnot into you

31:00

actually taking these methodologies

31:04

and applying them, let me know. , like I said, there's many

31:06

of different ways to market.

31:08

You do not have to go the traditional route. And I really, really

31:10

encourage you to stand out.

31:13

Everybody in the industry

31:13

is all doing the same thing.

31:16

Everybody is marketing the same way.

31:19

I see it all the time. And in my honest opinion, you're

31:20

just going to drown yourself out

31:24

in the white noise about, you know,

31:24

being compared to everybody else.

31:28

You have to be unique. You have to be that little

31:29

fish that's gold while everyone

31:31

else is a different color. Like the same color, right.

31:34

And so just remember you have to be

31:34

standing out and doing things differently.

31:39

So I hope this episode helped you. And if you have any questions or

31:40

followups, feel free to reach out to me.