In this episode of the CMO Network Podcast, we sit down with Betsy Daitch, Vice President of Marketing at Canoe Intelligence. Betsy shares her unique journey from wealth management to marketing leadership, emphasizing the value of real-world experience over formal training. She delves into effective go-to-market strategies, the importance of team collaboration, and leveraging diverse channels for marketing success. Betsy also discusses the role of AI in content creation, the significance of metrics, and the critical nature of branding in fintech. Additionally, she offers insights on building and managing high-performing marketing teams, fostering cross-functional collaboration, and the impact of product marketing on sales growth. Tune in to learn from Betsy's wealth of experience and gain actionable strategies for marketing excellence.