Our guest for this episode is Entrepreneur and Brand Expert Sherita M. Carthon. Sherita has spent more than 19 years working to help entertainment companies, non-profits, small  businesses owners and entrepreneurs navigate change among their niche markets. A former journalist with Gannet Newspapers and entrepreneur, Sherita developed a passion for helping others navigate personal and professional transformation. She facilitates ongoing business and image development workshops through Carthon Consulting Group. Workshops include: “How to Market Your Brand the Right Way,” and “The Celebrity Sales Method.” She is currently working on an innovative trade show called "Beyond The Algorithm | Power Brand Conference & Expo, which helps entrepreneurs and start-ups leverage capital for their businesses, and also showcases the latest brand and algorithm tech advances for 2023/24.