In this episode, we describe how to make your company move at least ten times faster. That may sound like an overstatement, but bear in mind that we’ve seen one company take six months to complete a task that took another company thirty minutes

With Rand Fishkin from Moz: Our mistakes. And how conversion affects SEO.

Jan 26th, 2015 58m 55s

Rand Fishkin from Moz joins us to talk about the following: (i) How to increase your conversions whilst keeping—or even enhancing—your search-engine rankings. (ii) Strategic and tactical mistakes we have made and seen when optimizing for conver

Secret copywriting words and why we don't do Twitter.

Aug 1st, 2014 32m

This episode is actually taken straight from another podcast called WebPayload, in which we were interviewed about a lot of subjects that we haven't discussed in public before, including (i) Secret copywriting words. (ii) How we acquired client

How to beat most professional copywriters.

Jul 15th, 2014 34m 47s

In this episode, you'll discover (i) The vital few most effective copywriting techniques that have the greatest impact on profits. (ii) A winning copywriting template. (iii) The five most important things to focus on when improving existing cop

How to make millions from usability testing.

Jun 30th, 2014 48m 19s

It’s no exaggeration to say that this episode could change the direction of your business! We have an eccentric approach to user research, and it has led us into some strange situations. For good reason, though; it has helped us to make hundred

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