The phrase "brand ambassador" has become something of a buzzword these days, and who better to represent your brand than the people who work for you?

In theory, it's a great concept. But in practice, many business leaders struggle with finding high-quality employees and training them to be effective brand advocates.

In this episode, Abbie Fink and Dr. Adrian McIntyre talk about internal and external communications, culture, and what it takes for your employees to become your best brand advocates.

Read Abbie Fink's blog post for this episode: "Employees as Brand Ambassadors"

If you enjoyed this episode, check out the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world’s local public relations agency.”

Additional Resources

• "Is Effective Employee Communications Possible?" by Alison Bailin
• "What Makes a Good Employee?" by Abbie Fink
• "Internal vs. External Crisis Communications" by Rachel Brockway
• "You Can’t NOT Communicate" by Scott Hanson

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors"

Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.  

The show is recorded and produced in the studio of PHX.fm, the leading independent B2B podcast network in Arizona.