In this episode, Jeff Felton discusses his expertise in using email marketing to retain existing clients and attract new ones. He warns against a referral-only marketing strategy, advocating instead for a more comprehensive approach. To enhance client relations and build a positive reputation, Jeff proposes using newsletters, regular content creation and capitalizing on trust, generosity, and a human-focused brand strategy. He also underscores the importance of positioning oneself as a thought leader in their respective market. Jeff is an email marketing strategist and copywriter who helps service-based professionals hustle less for leads and build armies of loyal fans. In 10 yrs of marketing experience, Jeff has worked with 40+ brands, written thousands of marketing emails and written hundreds of web pages.Jeff gives listeners actionable tips on:

[0:00] Intro

[1:50] Building your entire firm on referrals

[3:40] Jeff's experience creating his business

[4:50] Pushing through valleys of your business

[7:40] Repositioning and creating your niche offer

[13:15] Where to start your content system

[15:30] Why a blog is not a place to assume your clients are spending their time

[20:25] Giving away the sauce

[24:35] Building trust with your clients

[30:30] The ‘attract’ piece of the puzzle

[35:35] How to start a conversation around a blog post

[40:00] Long term nurturing

[42:25] An example of a newsletter campaign

[48:10] Leveraging quizzes

[49:30] Jeff’s book review

[53:30] One big takeaway from this episode 

Resources mentioned in this episode:Marketing Rebellion by Mark SchaeferConnect with Jeff here:

https://www.instagram.com/content.remedy/

https://twitter.com/HeyJeffFelten

https://www.linkedin.com/in/jeff-felten/

http://www.contentremedy.co

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