In this episode, Tracy Hazzard, CEO and Co-Founder of Podetize, discusses the potential of podcasts as a source of income. Taking a business-minded approach to podcasting, Tracy emphasizes the potential of podcasts to monetize businesses, products, and services. She underscores that podcasting is often misunderstood as a 'mysterious' field where only a handful of people make millions. However, Tracy argues that the true value of podcasting lies in its ability to attract, retain, and engage an audience to build trust and drive business growth. She also highlights the flexibility of the medium, allowing content creators to experiment and evolve their strategy based on audience feedback. Tracy rounds up the conversation by strategically positioning the podcast as an essential part of the marketing funnel, suggesting that a podcast can facilitate the smooth transition of potential clients from one marketing phase to another.Tracy Hazzard is a seasoned media expert with over 2600 interviews from articles in Authority Magazine, BuzzFeed, and her Inc. Magazine column; and from her multiple top-ranked video casts and podcasts like The Binge Factor, The Next Little Thing and Feed Your Brand – one of CIO’s Top 26 Entrepreneur Podcasts.Tracy brings diverse views from what works and what doesn’t work in marketing, branding and media from thought leaders and industry icons redefining success around the globe. Tracy’s unique gift to the podcasting, marketing, and branding world is being able to identify that unique binge-able factor – the thing that makes people come back again and again, listen actively, share as raving fans, and buy everything you have to sell.Tracy gives listeners actionable tips on:

0:00 Intro

2:08 Biggest tip about how people are making money with podcasting

06:56 The "mystery" about podcasting

09:18 What should you be focusing on over ad revenue

14:24 It's never starting at zero with marketing

16:19 How to convert your audience

17:06 Fact about cover art and naming your podcast

19:25 Thinking about what is going to grow shows - having an outward focus

22:15 People not seeing the value in certain conversions

26:43 Seeing the bonuses after the 25 episode tipping point

28:40 A story about her 3D print show, the power of producing episodes and getting a deal ever after she had stopped publishing

30:55 Why a targeted podcast makes more sense then a viral one

31:55 Investing in your show

33:56 Creating a marketing funnel

40:51 Book Review

43:52 One big takeaway

Resources mentioned in this episode:Smartcuts by Shane SnowConnect with Tracy here:

https://www.instagram.com/hazzdesign/

https://twitter.com/hazzdesign

https://www.facebook.com/Podetize/

https://podetize.com

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