In this episode, Jennifer Forester joins me to discuss marketing strategies to help build and create strong connections with your ideal clients.As a business development coach, Jennifer Forester helps lawyers avoid random acts of marketing. Drawing on 20+ years in legal marketing, she partners with clients to design mindsets, systems, and strategies for professional growth and personal wellness. Jen promotes the power of “social fitness” to enrich mind/body health through stronger relationships. Jen gives listeners actionable tips on:

[0:00] Intro

[1:45] What happens when clients’ social approaches are not working

[5:05] The impact of lack of social connection

[6:40] What happens when people who are lacking connection also lack social competence?

[10:15] Tips for connecting with clients and helping them become approachable to their audience 

[11:30] Harnessing the fear of standing out

[15:55] Tips for standing out online and making a good impression

[16:50] Do the same connection methods work for everyone?

[19:25] How to avoid shiny object syndrome and build meaningful connections with intentional marketing

[22:30] Reconnecting with dormant ties

[25:10] Jennifer’s book review

[32:50] One big takeaway from this episode

Resources mentioned in this episode:Showing Up by Jen MarrConnect with Jen here:

https://www.instagram.com/jlmforester/

https://twitter.com/jenforester

https://www.linkedin.com/in/jenforester/

https://www.facebook.com/jen.madison.forester/

https://jforesterconsulting.com/

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