John Greathouse – serial entrepreneur turned Investor -is now a UCSB business Professor. John is a prolific author who regularly publishes in Forbes, Wall Street Journal, Inc. and Business Insider. Greathouse is a CPA and holds an M.B.A. from Wharton School of Business. As a partner in a venture capital firm, John invests in early stage web-based businesses. John co-founded RevUpNet, an online marketing firm. An avid music fan, John managed the successful pop band The Tearaways.