Show and Tell To Help You Sell

I was in the second or third grade when I heard about show and tell for the first time. The teacher asked each of us to bring our favorite present we’d gotten for Christmas after we came back from Christmas break. Yeah, they called it Christmas break back then, but I digress. Anyway, the concept was totally new to me. And I listened intently as each kid talked about a train set, or pogo shoes (ask me about that), or cowboy gun set, or easy bake oven. I could see each one of them smile as they showed off their present and told us all the wonderful things it did. Story after story.

How do you show and tell your business or products or services? Do you put up BOGO (buy one get one) signs in your storefront windows? Are you sharing another picture, out of your day, on Instagram and Facebook? Maybe you’re mailing out fliers to certain parts of town. How about networking with some cool business cards and a plucky elevator pitch? Those things are fine, but they don’t show AND tell in the most effective way. Your smile and joy might not shine.

These days it’s so much easier to share a video about your business than it ever was in decades past. You probably have a darn nice video camera right in your pocket or purse at any time of day. Right? And with a little practice (and a decent video editing app), you can put some decent videos online in front of potentially millions of people. A great strategy, by the way. If you’re not already doing it, at least give it some thought. But when you wanna rev things up…

Show and tell what you sell with audio branding included.

I’ve been reading lots of articles, for the past couple of years, talking about the power and wonder of video. And I agree. It’s a much more powerful way to connect with your target audience than almost anything. And if you and I have seen the information talking up the power of video, you can bet lots of your competitors have too.

But I don’t believe those competitors (or most others for that matter) are aware of how to take their video up to an even more powerful level. At least, as I’ve watched videos (and I’ve watched a lot) by business owners and entrepreneurs, I’ve seen almost none using branded audio. And that spells Opportunity…with a capital Opp.

Not so long ago, jingles were used by many, if not most, major brands to advertise on radio and TV. Unfortunately, time marched on, and I guess people figured there must be some newer, cooler, edgier way to be memorable. Jingles just weren’t so cool anymore. In fact, cool started meaning you went out and got some hip-hop artist to put together an infectious beat with a “feel” that you wanted to spread. Problem with that is…feelings change. From day to day. But like so many great advertising tools from the past…

Jingles continue to work for you even when feelings don’t.

Here’s some quick ways to start coming up with your own audio branding ideas.

• Figure out how you stand out
• Decide which style of music fits your brand and values
• See how you make it original
• Plan multiple ways to present it with different “moods”
• Be sure your brand awareness is front and center as you entertain and educate

There are plenty of ways to work on building your online and offline empire. I’m just a simple one-man-branding-band with ideas about using audio branding in your videos, websites, and other advertising. It’s show and tell I know will help you sell. I can help you get going if you don’t already have your own writers, voice talent, and studio.

Book Some Time With Me

Your friendly digital marketing composer,
Tony

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