Heather Castillo is the Senior Marketing Director for Big Noise Music Group (The Veronicas, The Wrecks, Girlfriends, Escape the Fate). We talk about how cold emailing and building relationships lead her to her current position and the opportunities that exist in marketing music today.

Follow Heather:

Instagram (Big Noise)

Website (Big Noise)

Follow Creatives Prevail:

Instagram

TikTok

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Intro music: ‘Somebody’ (Instrumental) by The Runner Up

Outro music: ‘Let’s Ride’ (Instrumental) by Gabe Kubanda

Host: Mike Zimmerlich

Produced by: Omelette Prevail

Post-Production: EarthtoMoira

Tags: Creator Economy Alternative Music Record Label Marketing Strategy