If it doesn't exist, create your own. Adam Johnson, a musician, author, entrepreneur, and coach, discusses how going niche can help you seize more opportunities and how you can establish multiple companies around your passions.

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Intro music: ‘Somebody’ (Instrumental) by The Runner Up

Outro music: ‘Let’s Ride’ (Instrumental) by Gabe Kubanda

Host: Mike Zimmerlich

Produced by: Omelette Prevail

Post-Production: EarthtoMoira

Tags: Creator Economy Musician Cover The BAND System Music Industry Booking