Katelyn Bourgoin is the founder of Customer Camp and the writer behind the buyer psychology newsletter, Why We Buy, which has nearly 75,000 subscribers. Katelyn is also the co-creator of a couple of great products. The first being Unignorable,

Audience Q&A: When to give up, how often to publish, developing interest in YOU, and where to find leverage

14 days ago 1h 5m

In this episode, my good friend and YouTube editor, Conor Conaboy, joins me in an office hours where we answer your questions about content strategy.Full transcript and show notes***TIMESTAMPS(00:00) Here’s When You Should Quit(06:23) How

How to build raving fans and real connection (feat. Chenell Basilio and Becky Davidson)

19 days ago 48m 23s

Last week, I spoke at ConvertKit's annual Craft and Commerce event in Boise, Idaho. It's one of my favorite events of the year, and this year may have been my favorite event ever. ConvertKit revealed that they are rebranding to Kit and making a

Aprilynne Alter – Breaking down the video that blew up her channel (755,000 views with <1000 subscribers!)

28 days ago 52m 21s

Aprilynne Alter is a YouTuber who abandoned her 20,000 subscriber channel to completely start over a year ago. Over that next 8 months, she tried everything. Nothing was working until she got 755,000 views on a video she posted with less than a

Why (and how) to ask your audience why they DIDN’T take action

May 28th, 2024 1h 6m

Subscribe to Podcast Marketing Trends Explained ↗I was out for a run recently, and I was listening to a new podcast called Podcast Marketing Trends Explained. This show is co-hosted by my two friends, Jeremy Enns and Justin Jackson. Both of th

An honest conversation with my friend, Justin Moore (live from CEX)

May 21st, 2024 1h 8m

Last week, I was invited to speak at the 3rd Annual Content Entrepreneur Expo, also known as CEX. We had more than 20 members of the lab at the event. It was fantastic. We hosted a dinner on the 1st night for everyone, and we had a great time c

Jake Thomas – YouTube title expert shares his secrets for getting clicks.

May 14th, 2024 40m 5s

Jake Thomas is a title specialist whose channels have over 100 million views because he spent thousands of hours studying viral titles and the psychology of what makes people click. He’s the man who solved YouTube titles.In this episode, you'l

Bonus

I coached Ali Abdaal on building a membership.

May 8th, 2024 1h 27m

Welcome to a bonus episode of Creator Science. A couple of months ago, I got a direct message on Twitter from Ali Abdaal. He said he loved what I was doing with The Lab, my membership community, and he had heard great things about the experienc

Breaking down my $60,723 product launch

Apr 30th, 2024 1h

Earlier this month, I launched a brand new product called CreatorHQ. The way I’ve come to describe CreatorHQ is a complete operating system for creators – it’s literally the system I’ve built for myself in Notion to run the entire Creator Scien

[GREATEST HITS] #147: Chenell Basilio – How the best newsletter operators grow to 50K+ subscribers

Apr 23rd, 2024 46m 13s

Chenell is the writer of Growth In Reverse, a weekly newsletter where she reverse engineers how a top creator grew from 0 to 50k+ subscribers.Chenell has done deep dives on Justin Welsh, Codie Sanchez, Lenny Rachitsky, Harry Dry, and many more

Tony Santos – How to find, hire, and work with great video editors.

Apr 18th, 2024 55m

WATCH▶️ Watch this episode on YouTube***EPISODE DESCRIPTIONTony Santos is a YouTube editor with over a decade of experience working with people like Thomas Frank and Noah Kagan. With his own YouTube channel, Tony has built a reputation for

This episode will self-destruct on Monday 👀

Apr 11th, 2024 8m 53s

I have a short announcement to share with today – and this is ONLY available through Sunday, so time is of the essence here!I just released a brand new product called CreatorHQ – and it’s a comprehensive Notion workspace for creators. It’s lit

Richard van der Blom – How the man behind the LinkedIn Algorithm Report uses LinkedIn.

Apr 9th, 2024 1h 2m

Richard van der Blom is the founder of Just Connecting, a social selling and LinkedIn training consultancy based in the Netherlands. And with nearly 200,000 followers on LinkedIn, he's one of the most respected voices on the platform.Richard w

Michael Stelzner – How to run profitable events (without sponsors or selling from the stage)

Apr 2nd, 2024 54m 35s

Michael Stelzner is the founder of Social Media Examiner and the man behind Social Media Marketing World, the industry's largest conference.He takes a very different approach to events. Before talking with Michael, I was told that events are n

Listener Q&A (Part 2) – Selling without feeling salesy, choosing what products to create, my future plans, and more.

Mar 28th, 2024 1h 15m

For this audio episode, we are going to dive into questions that I got from the lab, from Instagram, from LinkedIn, Twitter, and threads.Now this is actually a part 2. The first half of these questions I recorded in video format with my produc

Listener Q&A (Part 1) – The downside of viral videos, publishing less edited content, how we prepare our episodes, and working with sponsors.

Mar 23rd, 2024 1h 39m

WATCH▶️ Watch this episode on YouTube***EPISODE DESCRIPTIONIn this audience Q&A video, my producer Conor and I answer all your questions about YouTube and building a creator business. We talk about getting sponsors and how we craft our pod

Amy Porterfield – Her step-by-step process for MASSIVE product launches.

Mar 12th, 2024 1h 1m

Amy Porterfield is an online marketing expert and the creator of a multimillion dollar education business. Now you may know Amy from her top ranked marketing podcast called Online Marketing Made Easy or her new best selling book, Two Weeks Noti

Thomas Frank – How to build a successful tutorial channel.

Mar 5th, 2024 36m 14s

WATCH▶️ Watch this episode on YouTube***EPISODE DESCRIPTIONTwo years ago, Thomas Frank made the seemingly crazy decision to abandon his 2 million subscriber YouTube channel that he spent a decade of his life building to make software tutori

[GREATEST HITS] #134: Mariah Coz – Selling high-ticket programs on evergreen (without sales calls)

Feb 27th, 2024 54m 1s

Mariah Coz is the founder of Fearless CEO.Mariah teaches coaches, course creators, and CEOs strategies for growing a course company that is sustainable, impactful, and evergreen.In this episode, you’ll learn How Mariah thinks about pricing

Noah Kagan — Behind the scenes of writing (and marketing) Million Dollar Weekend

Feb 20th, 2024 1h 4m

Noah Kagan is the CEO of AppSumo, an 8 figure company that is the #1 software deals site. He also runs a YouTube channel where he shares his tips for finding financial freedom with more than 930,000 subscribers. Before AppSumo, he was the 30th

Dr. K – The Harvard Psychiatrist helping creators with performance, burnout, and dealing with negative feedback.

Feb 13th, 2024 59m 42s

WATCH▶️ Watch this episode on YouTube***EPISODE DESCRIPTIONDr. K is a Harvard psychiatrist behind the YouTube channel HealthyGamerGG, where he makes videos to help you improve your mental health and your content.Over the past couple of yea

[GREATEST HITS] #152: Paddy Galloway – The most sought-after YouTube consultant on the planet

Feb 9th, 2024 37m 33s

WATCH▶️ Watch this episode on YouTube***EPISODE DESCRIPTIONPaddy Galloway is the most sought-after YouTube strategist in the world.He’s worked with clients like MrBeast, Jesser, Ryan Trahan, and Noah Kagan. All in all, his clients generate

Q&A With Jay – Talking about money, managing your time, and trends that I’m seeing.

Jan 30th, 2024 1h 13m

You may have heard me say recently that one of my 2024 priorities for this show, the audio show in particular, is to split the recordings about 50/50 between guest interviews and solo episodes. I have been getting such positive feedback on epi

Justin Moore – A step-by-step strategy to get anyone sponsored, regardless of audience size.

Jan 23rd, 2024 1h 12m

WATCH▶️ Watch this episode on YouTube***EPISODE DESCRIPTIONJustin Moore is a sponsorship coach who is helping thousands of YouTubers just like you find and negotiate their dream brand deals. In the last few years, His students have landed

Redesigning MY sponsorship strategy (feat. Justin Moore).

Jan 16th, 2024 48m 33s

Justin Moore is a sponsorship coach and the founder of Creator Wizard, a school and community that teaches you how to find and negotiate your dream brand deals. Along with his wife, April, Justin has been a full-time creator for over 8 years an