PART TWO:In part two of this podcast interview, founding editor of BusinessDesk Pattrick Smellie continues his discussion with HMC. We talk about how the media is using artificial intelligence (AI) and adjusting for the rise of disinformation a

NZ media changes & business impacts

Apr 19th, 2024 25m 1s

PART ONE:Pattrick Smellie, founding editor of BusinessDesk, joins us to discuss the changing face of NZ media and the impact these changes will have on how businesses work together with journalists.He provides a behind-the-scenes look at how me

Social media influencers and 3rd party endorsement

Dec 3rd, 2023 42m 24s

In this episode of CRUNCH, we unlock a few secrets of the world of influencers and content-creators and explore the power of third-party endorsement. This time-tested PR strategy has undergone a contemporary evolution over the past decade or so

Essential Leadership Tips for Crisis Communication

Nov 19th, 2023 45m 25s

Julien Leys, crisis management specialist, joins HMC director Heather Claycomb and HMC senior account manager Kate Webber on this information-rich episode.These three senior PR advisors talk through several of the crises they've managed during

Building an employer-of-choice reputation

Nov 5th, 2023 41m 18s

In today's competitive job market, attracting and retaining top talent is a challenge that companies face on a daily basis. To stand out in the crowd and become an employer of choice, an effective employer brand is essential. But how can you bu

Building Trust in the Age of ChatGPT

Oct 23rd, 2023 30m 47s

Is your organisation considered to be a 'high trust' organisation? Why is it important to build trust? What are the benefits of purposefully building trust?In this episode, we explore the idea of trust and the challenges of building trust, pa

The PR of Podcasts: maximise your content

Oct 1st, 2023 30m 35s

Podcasting is a public relations dream - when done well. This podcast about podcasts talks about the power of a quality podcast to help you build credibility and, over time, a 'leadership brand.' We walk you through how to maximise the 'conte

The PR Power of TikTok: using short-form video to achieve business goals

Sep 24th, 2023 30m 43s

Join us in this episode as we delve into the dynamic world of TikTok and its transformation from a teenage playground to a business tool. Insights from a leading CEO and Marketing Manager will help you discover how organisations are leveraging

5 Foundations for Building a Personal Brand

Sep 6th, 2023 27m 52s

As a business leader, you need to be purposeful in building your professional reputation. If you want to be respected by your staff, sought after for your opinion and listened to as a thought leader, then you need the info in this episode.You'

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