44:00

coaching to be a coach. So

44:02

I'm not, you know, there

44:04

was one coach that I did bring on who

44:07

was just such a good fit. And I was

44:09

like, she doesn't have a lot of experience with

44:11

clients, but she can shadow first. We didn't give

44:13

her any clients yet. But she was

44:15

really active in the Slack group. And then

44:17

it was slowly adding on clients. So there

44:19

was a coach who was more, you know,

44:22

green in terms of the coaching space, but

44:24

had that knowledge there. But for the most

44:26

part, all of the coaches, you know, they

44:28

have their own coaching programs or practices and

44:30

they have that experience there too. Okay.

44:32

Awesome. Thank you so much for clarifying that this

44:35

next piece I feel is helpful

44:37

for our listeners to maybe hear

44:39

just to kind of get

44:41

a sense of what this looks like

44:44

for them financially, if they change their model

44:46

from, you know, being the sole provider to

44:48

actually having a team of coaches under them.

44:50

So I realize that I'm setting the

44:52

caveat for our listeners to that obviously

44:54

anything you choose to share does not,

44:56

it's not like a apples to apples

44:59

comparison, right? But just for reference, what

45:01

margin do you build into your,

45:04

into your client fees to ensure

45:06

that you can, you know, pay

45:08

for each coach to be able

45:10

to take on that client and what

45:13

model do you use to pay your coaches?

45:15

Is it a retainer for, you know, Hey,

45:17

I'm going to pay you X amount a

45:19

month to have up to X amount of

45:22

clients, whatever their capacity is, or are they

45:24

paid per new client that they are actually

45:26

signed or are they paid per hourly check-in

45:28

or like how does that work? That pays.

45:30

Yeah. So I'll start with the coaches. So

45:33

the coaches, they are hourly

45:35

basis. So they are hourly, but I,

45:38

for each individual coach, I have

45:40

a capped hourly capacity

45:42

for them just based off of what

45:45

my business, what I can accommodate for in my

45:47

business over the course of time. Some

45:49

of those caps have increased with some of my coaches.

45:51

So we have like a set hourly,

45:53

a monthly hourly

45:56

allotment for these coaches

45:59

on top of that. But I also really

46:01

like to incentivize my coaches. So

46:03

for anybody, any clients,

46:05

when they sign up for the macro

46:07

accelerator, it's a four month program. It's

46:09

a four month commitment. However, towards the

46:11

end of the four months, they then

46:14

have the option to opt in for

46:16

month to month coaching if they want

46:18

to continue. So if any clients then

46:20

opt in for month to month coaching,

46:22

I want to incentivize my coaches because

46:24

they're doing such an amazing job. So

46:27

on top of their hourly rate, I'm

46:29

also for every client that they re-enroll

46:31

for every month they re-enroll, they get an

46:34

extra $100 on top of that. So

46:37

they are incentivized to have clients

46:39

continuing in the program, not to

46:41

say that every client needs to

46:43

continue, but it's great when they

46:46

do and they're incentivized for that.

46:48

So how I'm looking at that

46:50

is really I'm looking at the total

46:53

cost that it costs me to operate

46:56

this program. The

46:59

coaches, in terms of their hourly rates,

47:01

I'm setting that based off of kind

47:04

of industry standards but also

47:06

for that individual position, but then

47:09

also taking into account the

47:11

time it takes to do

47:13

the admin behind the scenes with the clients and

47:16

all of that. So I want

47:18

to make sure that on top

47:20

of what I'm paying the coach

47:22

to manage, there's about a 70%

47:25

margin in the

47:28

coaching program that we're profiting from.

47:30

Now that changes a little bit

47:33

when it moves to monthly, when it moves

47:35

to the month to

47:37

month coaching because they get that for a

47:40

slightly reduced rate. It's

47:42

about $50 less a month if

47:44

they continue, but I'm taking

47:46

all that into account with the finances of

47:49

it. And then if

47:51

there is like maybe, of course,

47:53

like Q4 for me is a much

47:55

slower month because hello holidays, nobody wants

47:58

to like sign up for...