Randi Smith is the owner & cake designer at Sugar Euphoria - a wedding cake and dessert boutique located just outside of Raleigh, NC. They create each cake and dessert bar from scratch to suit their clients' unique styles. Their wedding cakes and beautifully styled dessert bars are designed by drawing inspiration from nature, color, and nature.

On another note, she is an island girl who is passionate about celebrating life's big moments. When she's not working with her wonderful clients, you can catch her watching reruns of A Different World. 

Today, Randi shares major takeaways about building your unique business brand in order to attract your dream customers:

1. Mission and vision - Infuse your story along your website and social media for your clients to walk into. Use your personal "whys" and client stories to weave a powerful story.

2. Captions - Especially on creative industries - people are highly reliant on visuals but storytelling needs to go beyond. Add engaging and valuable stories behind every photo.

3. Brand voice - Dig deeper into who you really are and show up authentically. People will likely to buy more from people they relate and connect with.

4. Embrace change - Just like you, your brand will grow and evolve. Be open for necessary tweaks to improve your brand for the better.

Check them out on --

Instagram: http://instagram.com/sugareuphoria

Website: https://sugareuphoria.com/

Pinterest: https://www.pinterest.com/sugareuphoria/pins/

Facebook: http://facebook.com/sugareuphoria

Facebook Community: https://www.facebook.com/Curators-Club-113536020370908/