Free beer and cider on tap. Weekly breakfasts, massages, business presentations, networking and sport events. It’s like working in a groovy hotel ... and pets and babies are welcome. WeWork is an organisation delivering shared working spaces to 90,000 people in 30 cities around the world. The secret, according to the company's Director of Community in Australia, Balder Tol, is understanding the importance of delivering a personally fulfilling work experience, not just a place to work.