Sally Mac, a digital native and founder of The Mermaid Society, explains why you have to be a triathlete in online media and content in today's digital landscape.

With a background in journalism, Sally's career has seen her create content as the editor of Coastal Watch, and more recently she produced a captivating video series for the Vissla Sydney Surf Pro website.

She shares her insight into the best ways to grab your customer's attention in those vital first three seconds in order to stop them from scrolling...