There is no denying that the end goal of any business is growth. And the one definitive way of achieving more growth is focusing on customer experience.

Hence, for any organisation, its business strategy must go hand in hand with its CX strategy: the CX strategy must actualise the business strategy.

However, many times, this does not happen and there is a significant gap between the CX and the business strategy.

To discuss how organisations can bridge this gap, I am joined today by one of the best and the brightest in the CX world - Adrian Swinscoe.

Adrian is a veteran customer experience consultant and advisor. He is also a best-selling author, Forbes contributor, blogger & podcaster, frequent conference speaker, panel participant and chair in various reputed CX conferences around the world.

Among other things, Adrian and I discuss:

• Why do misalignments between business and CX strategies occur?
• How can organisations bridge the gap between business and CX strategies?
• What challenges do organisations encounter when aligning the two strategies and how they can overcome them?

Connect with Adrian on

LinkedIn: https://www.linkedin.com/in/adrianswinscoe/

Twitter: https://twitter.com/adrianswinscoe

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