In this edition we're looking at the impact of the consumer direct online business model on the bike industry. With the growth of online brands such as Canyon, consolidation of online retailers with Wiggle's acquisition of Chain Reaction, and both Trek and Giant implementing hybrid click and collect services - where does this leave the rest of the industry and in particular the increasingly challenged brick and mortar retailer? 

We're joined by 2 guests from both sides of the consumer direct debate; Brendan Quirk, founder of Competitive Cyclist and now President of Rapha North America, and Eric Bjorling, Brand Communications Director with Trek Bikes.