According to Adrian Brown, former COO at the Ardonagh Group and former CEO at RSA, insurers must use the opportunity of a hard market to make business more productive. Adrian outlines the tools and techniques to make a scattergun approach to quoting submissions a thing of the past. Out-of-appetite quotes can be quickly rejected without human intervention – allowing the broker plenty of time to find alternatives and the insurer to deal only with quotes they really want to win.  In this blogcast, you'll find out how embracing the technology available today can be a win-win for both insurers and their customers. To read Adrian's original blog, visit the Cytora website.