The journey to discover London’s brand story started with a blog post. It morphed into a podcast. The original concept was to have a curated learning from the interviews. Each interview was rich with content, context and stories for London. I decided that it would be best to hear the full story from each community and their relationship to our city and/or region. If you’re new to London, Southwestern Ontario, thinking of moving here, or wanting to learn more about our area in general - have a listen. You may be surprised by the vibrancy of this region.