Episode Transcript
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0:00
Would you please welcome the head beard of a social media news live and he's Jeff C.
0:06
You're not. Please welcome Mr. Jeff C. How are you, sir?
0:11
Thank you so much for having me. Oh my gosh.
0:14
Ladies and gentlemen, the beautiful, gorgeous gentleman in the center of your screen does
0:18
a lot of things.
0:21
And one of the, one of the things that I really enjoy about Jeff C. is the way he orchestrates
0:29
a live show and a podcast and really kind of takes it as the center of one thing and
0:35
then pulls it apart and turns it into like hundreds of other things.
0:40
And, you know, we, we try to do, we try to emulate a lot of things with content creators
0:46
that we admire, Jeff being one of them.
0:48
And so having him on our show for the second time is, is something that I'm, I'm stoked
0:56
about. Jeff, I know you're, you're, you're starting a course for people for Descript to learn
1:02
Descript, sort of a one-on-one, a one-oh-one I should say.
1:07
And you know, really kind of like a beginner type of deal, right?
1:12
And I think you being someone that has started live streaming before the webcam was even
1:18
invented and, and doing this for so long, sometimes you forget, right?
1:24
There's this thing called a curse of knowledge where you, you, you have all of this technique
1:30
and all of this, you know, all this stuff that you've done over the years and you just
1:33
kind of assume everybody knows everything.
1:37
And you know, now you're in this situation where you're years along and there has been
1:42
changes, but there's some things that really haven't changed about live streaming and putting
1:47
together a show and putting it together a podcast.
1:50
So someone who is just getting into this thing and they see all of this stuff and they
1:55
see what Jeff C's doing, what Monty Weaver's doing, what Jim Fuse is doing, what all these
1:58
people are doing, Ross Brand is now in the, in the, in the chat on, on Facebook as well.
2:04
So when we put aside the curse of knowledge and we say to someone, hey, here's where you
2:12
start. Here's, here's where you start.
2:15
Here's the first thing you need to think about doing before you put together the Jeff C tree
2:21
you got to start with these seeds. What would that be?
2:25
Just so I, so I, you know, I talk about Google plus a lot, but I also talk about on my show
2:30
is Lou Mungiello and momentum.
2:32
And I have this on my desk. He gives this little challenge coin when you, when you go to his conference and I've been
2:36
lucky enough to speak there a couple, a couple of times, but on the back of it, it says this
2:41
little quote, it says the way to get started is to quit talking and begin doing.
2:46
And that's by Walt Disney. That's one of the things that I think that, you know, we can get hung up on gear and I
2:53
know I did nothing. You know, you want to wait till everything's perfect.
2:56
You got enough time and all that stuff.
2:59
You just got to do it. Like even if you just, I mean, there's nothing wrong.
3:02
Just start with your phone. Like, I wish I would have started a long time ago.
3:06
So I think that's the biggest thing is just do it.
3:09
Turn on the camera. Other things you're going to have to decide on what kind of show you're going to want
3:13
to do. And that's just doing research.
3:16
I typically like to do what you guys do is an interview show.
3:20
I love doing interview shows or having somebody with me.
3:22
Like when, when I've done shows, I've always had either people on there with me or when
3:27
we first started social media is live. I had a gray stuffy as my cohost.
3:31
We left another program and came and started doing our own.
3:34
And so having that together where we can bounce back and forth when you're producing a show,
3:39
it gives you a little bit of wiggle room. Like when you put me up full screen, you can look ahead at the comments and you can, you
3:45
know, Jim's talking, you can be like making sure the stream is still going out and all
3:49
that stuff. So that's the kind of show I like to do.
3:51
Some people like to do like solo shows. Like you mentioned, Kurt Nuget, he does a solo show where he gets up and talks a lot
3:57
of time and teaches.
4:00
Bradley teaches is another one.
4:02
Marshall Fox, who I'm going to have on my show tomorrow, does the same thing.
4:06
He teaches, you know, he teaches live.
4:08
That's fine if you want to do it for me. You just got to figure out what kind of show you want to do.
4:11
So do research and then just study.
4:14
Like if you're doing an interview show, I mean, I have had the best interviewer of all
4:19
time in my opinion is Johnny Carson.
4:21
And so there's a channel for free you can watch.
4:23
That's all just Johnny Carson. And look how he asks questions.
4:27
Look how he makes it entertaining. Look how he handles things when they don't go right, because they didn't go right a lot
4:32
of times. Yep.
4:34
And, you know, even today, you know, watch the late night hosts, how they're asking questions,
4:38
the way they're bouncing things up.
4:40
I know when I started social media news live, I looked at how you guys were doing things.
4:45
I looked at your branding, how you were doing it, how you're doing the pattern interrupt
4:49
on your short form stuff. So you want to do a lot of study in.
4:53
Just don't click a button and go live, but study the things that then the people study
4:58
the people that you want to be like, you don't want to rip them off, but you want to study
5:02
those. Like I really wanted to do better at community.
5:05
So I jumped in to lose group, which is all about community.
5:08
He does it better than anybody I have known.
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E cams, their community is amazing the way they foster community.
5:15
Most of the people they have working for them started in the community.
5:18
So those are kind of the things that I would say, you know, do research, just do it, just
5:22
go live, break things, and then just keep going and be consistent.
5:29
Break things, break things. Catherine Lang, I don't even know how to pronounce this person's name, but every day you put
5:36
you will be more or less of something else.
5:39
It will never be perfect, but you'll never get closer to perfect until you start.
5:44
That's great. That's great.
5:46
Yeah. What another quote that I love is by John a Cuffee says, like, um, what is it?
5:51
Uh, 8% and 80% perfect and shared with the world always changes more lives than 100%
5:57
perfect and stuck in your head. So that's one of the things I really like.
6:01
Yeah. I think you said something early there, Jeff.
6:04
You talked about, you know, you prefer a show to where you've got somebody else to bounce
6:09
some things off of and, you know, that's, that's what the show is, you know, and, and
6:15
Jim has another show that he does with, uh, with Tim zone.
6:19
Typically, I know Tim took the last month or so off, but you know, it's one of those
6:24
things where if you just go solo, that is, that can be very, especially for someone who's
6:30
just starting out, that is super, super intimidating.
6:34
So it was one of those things where I think right now I could go solo and, and kind of
6:40
work my way through it, I guess.
6:42
But Jim and I, when we decided we wanted to do this show, you know, being able to work
6:47
together and surround yourself with another person or other people who can help you through
6:52
that, who can help sharpen the irons and, and just kind of like, you know, be honest
6:57
with each other too. I think this is, don't you think it's important that you surround yourself with someone that's
7:02
not just going to tell you what you want to know?
7:05
Yeah, I should say I got some, I have a lot of friends that'll, they'll just tell me like,
7:09
no, that's stupid. No, that color looks bad.
7:12
That's that color for you. That logo.
7:14
No, don't talk about Eric Fisher that way.
7:16
Yeah, that's such, you know, and I tell this story in one of my talks where when I was
7:21
first doing the Manly Pinterest tips and I had it as a, it's, it's got my beard on it's
7:26
an old, it's an old one, but I use it for my podcast and it, um, it was blue, but it
7:32
was like, if you were slowly choking a Smurf, it'd be that kind of color.
7:35
It was horrible and hideous. And my friend, at least I said it to her and I, my friend, Lisa Meredith says, no, that's
7:41
horrible. You can't use that.
7:43
I'm like, okay. And so having those types of friends, yes, you're right.
7:46
It's very, very important that, you know, you have those types of people who will speak
7:51
truth when it sucks. The other thing I would say is, is practice.
7:55
Like there's a lot of people who I would go like, they practice like what button to press.
8:00
I would practice like, because there's so many things to do and it's easy to be overwhelmed
8:05
when you finally hit that live button is I would sit there and practice putting, you
8:10
know, pushing the buttons. And I have a way I set up my, my stream deck that I can almost do it without looking at
8:16
it anymore, but practice, bring up those lower thirds or switching cameras.
8:20
Like Chris just did practice that you can go live in a private Facebook group and see
8:25
how it looks later. I would practice.
8:27
I would sit there and practice and think about, okay, if my internet connection dies, what
8:32
am I going to do? Because it will happen.
8:34
I mean, it will. It's just things are, I'd tell another story where the, I mean, I had cashed in all my,
8:40
it was way back in the beginning in the Google plus days drink that I cashed in.
8:46
It was my first big guest and I got Guy Kawasaki.
8:49
He didn't know me at all. Right?
8:51
At all. And so I just, I had got everything ready.
8:55
I was all set. It was like my first solo show.
8:57
Like it was the first time I did, I think Manly Pinchers Tips by myself.
9:01
And I had a water bottle and it was one of those, this isn't it, but it was a plastic
9:05
one and I had, he was in the green room and I'm getting ready to go live and I went and
9:10
hit the side of my desk with it and the whole bottom fell out.
9:14
And so my entire, all this ice water drained into my crotch and hey, we're live, cave,
9:21
you know? And so I'm doing the entire show with ice water underpants.
9:26
And so it was just, it was, I was very alert, but those things will happen.
9:33
They will happen and you need to be prepared for it because, you know, and once so many
9:39
bad things have happened to you, nothing really phases you anymore.
9:42
Like I have lost power, like complete power.
9:45
You know, the alarms are going off and I knew what to do.
9:48
I knew how to restart the show, get a new key, you know, and not panic and know that
9:53
you are going to panic the first couple of times it happens.
9:55
You are, you're going to just, oh my gosh, what happened?
9:58
I lost my guess, you know, and you'll learn how to go on without a guess because I've
10:03
had to before as well. So it's just,
10:05
Yeah, that reminds me and Chris probably remembers New Year's, like the New Year's 2023 show
10:12
for the Tim and Jim show. I was producing and had not thought to like, Oh, Tim should be in as well.
10:18
And we had like a, just a quick power surge and Troy Sandage was like big on screen and
10:23
everybody else is small and my internet and everything is out and not like I'm trying
10:27
to reboot. I have no way to call anybody for like a few minutes.
10:30
And so I finally, you know, got back up probably, I don't know, it seemed like forever, maybe
10:36
it was 10 minutes, but it's just that whole thing of, or at least I don't think anybody
10:40
panicked. I'm like the next person to speak.
10:43
But what I did do is I was like, all right, I went and bought these like surge protectors
10:49
that run a battery and I put it on all my stuff.
10:52
So even at a minimum, my internet and everything will run for a few minutes if something like
10:57
that were to happen again, because you just, you know, you just never know.
11:01
And so you learn these things. Is that surge protector available in the carousel on Amazon right now?
11:07
Maybe we should add it. It should.
11:09
Right down here. Get it everyone.
11:11
So another piece of advice that I would say, and it's not one that I don't think a lot
11:15
of people think about, but anytime your camera is on, act like it's live because somebody
11:23
can be recording it or you can actually be, so it comes from a story I had a friend of
11:28
mine on, they were co-hosting and the show's over.
11:31
Thanks everybody. Appreciate you, you know, share it out to everybody.
11:34
And then I said, okay, the show's over and we start talking and we started talking smack
11:38
about somebody that we shouldn't have.
11:41
And, and it was like, and we were doing it for like 15 minutes, like, and then somebody,
11:47
I saw a comment comes on like, Hey, do you guys know you're still alive?
11:51
I'm like, holy crap. So I was able to get it and pull it down really quickly.
11:55
And that person we were talking smack about never found out, but always treat your live
12:02
when you're talking to somebody like pre-show or after the show, always treat it like you're
12:07
going out to everyone.
12:09
So just from, and don't talk smack about people.
12:12
That's just not nice. Yes, that should, that should.
12:15
Yeah. I mean, that's, that's search your right there.
12:18
Right. Yeah.
12:20
So Catherine says once everything that could go wrong has gone wrong, you don't worry when
12:24
something goes wrong. That's good.
12:27
I like that. Yeah.
12:29
And usually when something goes wrong and you're freaking out, it's not the end of the world
12:32
either. Like you're gonna, you're not gonna die if your power goes out and your live stream goes
12:38
down. No, you're not.
12:40
You're not gonna die. Denise says you need a surge pants protector.
12:44
Okay. We'll add that to the carousel.
12:46
I just need one normally. I think it's the brand name is called depends.
12:49
I just wear them all the time now.
12:53
And so Ross brand locked himself out before a show and had to break in to get to the show
13:02
on time. That's an amazing story.
13:05
Wow. That's funny.
13:08
Ross crawling through a window trying to get to his live show.
13:11
That just is funny. Powers of marketing in the house.
13:15
Megan Powers, thanks for joining us over on the YouTubes.
13:19
And if anyone's joining us from any of the other places, it's fine.
13:23
Hang out there if you want. But if you want to come over to Amazon, just go to dealcasters.live.
13:28
And speaking of Amazon, Jeff, social media news live as long as I think that's still
13:32
the name. It's strange.
13:34
As soon as I get all the assets together, you know how that is.
13:39
When you're trained to change something and doing a little bit of rebrand, same kind of
13:42
show, same kind of flow. But we are going to change the brand.
13:46
It needs a refresh. So that's what I'm doing.
13:49
I've said this before and I meet it and you know it.
13:51
I think it's my favorite show.
13:57
My favorite live show on the Internet. It really it is.
14:00
And it's and there's a lot of different reasons.
14:02
It's not just because, you know, I sort of know you and we've seen each other at conferences
14:08
and have sort of that social media connection and all of that stuff.
14:13
But I think the show is really, really interesting and it helps me and it serves me.
14:18
And I think when we talk about people that, you know, just need to get started like you're
14:23
talking about, I think one of the other things you got to realize is you got to know who
14:27
you're talking to. When you know who you're talking to, then you know the kind of people you can bring
14:32
on as guests because those people will help you to help them, to help the people that
14:38
have issues. There's lots of times you'll have a guest on the tell me again, the guy who does Magi.
14:44
Oh, Dustin.
14:46
Yeah. And like all the stuff that, you know, all of your guests talk about are it's like sometimes
14:55
It doesn't relate specifically to me because it may be like a social media platform that
15:00
I don't do, but they have elements that are evergreen across multiple platforms.
15:06
It's maybe specific related to Instagram or maybe specific related to Pinterest or specific
15:11
related to creating a course or something like that.
15:14
But there's always some really interesting things that you can pull out and you do a
15:18
really good job of including the community.
15:24
How would you work with or, you know, kind of tell somebody who's getting started?
15:29
What are some key sort of tactical things that you could do when you're putting together
15:34
a show like you do in order to pull in that community?
15:38
So one of the things that I try to be really, I just built this kind of my core strategy
15:44
is like, it's not about me.
15:46
I mean, and I hope that people can see that I am so excited.
15:50
I mean, Friday is my favorite day because I get to talk to people and bring people in
15:55
and introduce new people to my audience.
15:58
And I love it because I get to just talk with them.
16:01
And I luckily that people think that the questions I ask are something that they find interesting
16:06
because I really enjoy it.
16:09
But I make it about my guests.
16:11
It is always about my guests.
16:13
In fact, if you look at my repurpose, which I do a lot of repurposing of my show, I'm
16:17
not really on it. It's usually a question that they are answering.
16:21
And to me, what that does, it lets me get really great guests because they know that
16:27
it's not about me. It's about me.
16:29
It'll be their show and I'm focused on them. And I repurpose it a ton.
16:34
And that also, I don't have a hard time getting guests because they know it's going to be
16:38
about them. We've all seen those shows that you can tell that the host is just waiting for the guests
16:44
to stop talking so they can talk.
16:47
So they can pitch their services or whatever, or always bring it back to them.
16:51
I really don't want that at all.
16:54
And you mentioned the community and we have such a great community over there.
17:00
So I have three sections to my show most every time.
17:04
And I have five questions that I come up before the show that I send to my guests for each
17:08
of those sections. But I tell my guests, we may not get to any of these or it might bounce around because
17:15
I will pull in my community's comments before I'll go to my questions because I want it
17:21
to be about the community. And in fact, what I've done, and this is one of the things we kind of talked about earlier
17:25
about being able to switch and having a partner so you can bounce around and kind of keep
17:30
things going, is that if there's a question that I was going to ask but I see that my
17:36
community has asked something similar, I'll pull that one in instead and not ask mine
17:42
because I want it to be their avatar on screen.
17:45
I want it to be their comment.
17:47
People don't realize how I think people will wait to the end of the show because they won't
17:52
have a chance to have their question answered. I think that's kind of a strategy you can use in your live show.
17:57
They know that if they ask a question, I'm going to try to answer it.
18:00
I think it gets people coming back and people commenting.
18:03
And in fact, people will actually take screenshots of their question and post it to Instagram
18:10
or to the socials or to Twitter.
18:12
Gary Stockton does that all the time. He'll take a screenshot of his question being asked or answered and then post it to different
18:19
places. So it's just a cool thing.
18:21
People love to see their face on screen and I try to do that as much as I can.
18:26
Now, Jeff, I remember like one of the first times I saw you speak, which was I believe
18:31
2018 at Social Media Marketing World.
18:34
You were talking at that point really about much more about like visual stuff, fonts and
18:39
colors and that. When did you like really get more into doing this video stuff?
18:45
You know, because I think one thing that I think is encouraging and I know Chris and
18:48
I talk about this because Chris hasn't like, which people may not believe, Chris hasn't
18:53
been a video editor all of his life.
18:55
He's just put the work in. And I think you as well.
18:58
I mean, when did you really kind of fall in love with this idea of creating or I guess
19:03
doing video editing? So I've been doing video editing since like that's the first thing I started with my company.
19:09
I was doing corporate videos back with the mini DV tapes.
19:12
Remember those? Oh my gosh.
19:14
Before even solid state drives. Yeah.
19:17
So I was doing it with that. I had like I would one of my services that I would offer was the remember the CD-ROM
19:23
business cards that you could have like your business card and you would give it to people
19:27
and it would spin in the disk and then make a presentation.
19:29
So I would do those. I actually had a machine, a robotic machine that would take it and duplicate it and then
19:34
print it. You know, so I did that for a while.
19:37
I think I've been doing video since like Premiere 2 came out.
19:41
I mean, I remember when I got a big brick of a hard drive and it was like 380 megs and
19:46
I was like, yes, I'll never need it and any more space, you know.
19:52
And but that, of course, so I've been doing video for a long time.
19:54
So it's always been part of my backbone.
19:56
And then when live video came out with like Google Hangouts on air and I don't know why
20:03
they dropped the ball on that because they were, you know, you had comment tracker, you
20:06
could bring in comments back then.
20:09
And so having that engagement, one, I'm just kind of lazy.
20:13
And if you do video, you have all this stuff that you can repurpose afterwards.
20:17
Like you have a podcast, you can have a blog post, you can have all these clips now on
20:19
social media. So it's always kind of been kind of the backbone of it.
20:24
And I am not a trained designer.
20:26
When I worked for a company, there's a designer who kind of took me under his wing and he
20:31
was really good and taught me a lot of stuff. And I'm still, I don't consider myself a designer at all, but I enjoy dabbling, I guess.
20:38
But I really like the visual aspect of everything video and then, you know, animation and all
20:44
sorts of all that kind of stuff is just always fascinating.
20:48
You know, and I'm going to kind of take a bit of a left turn here because it's just
20:53
this, this conversation reminds me because we're, we're going in the way back machine
20:57
and we're talking about floppy disks and all of that.
21:00
Google Plus. Right.
21:02
Hang on. Let me take another drink here.
21:04
Google Plus tastes, tastes goes down, goes down nice.
21:12
So the future and it, you know, I mean, the latest, I don't know if you saw the TikTok
21:21
of Mike Alton on the Agora Pulse thing and it's this AI TikTok that they did and it's
21:26
fantastic. So shout out to the Agora Pulse team for putting that thing.
21:31
But like, there's just so much right now, this booming, you know, just slap AI, slap
21:37
that sticker on everything. It's like, it's like, you remember when albums were coming out and they'd slap the parental
21:43
advisory thing on it and that it sold more because it had the parental, now just slap
21:48
the AI onto anything. Oh, this is AI.
21:50
That's like, well, it didn't used to be, but we're calling it that.
21:54
But anyway, I think, you know, you were on Ian Anderson, Grey's show recently and they
22:00
were talking about the future of live streaming and it relates to the community aspect of
22:07
what we talked about earlier. And I wanted to really kind of let you kind of speak to that because I think we're all
22:14
just super nerdy about everything.
22:16
Descript and all of these AI tools and chat GPT and we're using all the things.
22:22
But there's a lot of things that I think related to the future that don't have to do with AI
22:27
that AI can't do. And I wanted to kind of like get your take on the future as it relates to AI and video
22:34
and live streaming. Yeah.
22:36
So first of all, I agree with you with AI being slapped on everything.
22:39
You know, my Instapod is going to have AI enabled.
22:43
You know, like they have Wi-Fi on your fridge now.
22:45
And I mean, it'll cover AI refrigerators.
22:50
So the I am excited.
22:54
One there's a couple of reasons for AI.
22:56
I mean, I know it's scary. Like if I was a copywriter or even an agency, I'd be a little nervous because it is replacing
23:03
it's going to replace some jobs and it's not. I mean, as of now, I mean, humans are better, right?
23:08
But the sad thing is companies will do like if it's okay and I don't have to hire somebody,
23:14
that'll work. I mean, that's just the way a lot of companies operate.
23:20
And I can see that's going to replace a lot of, you know, even social media managers,
23:24
even stuff that I have done in the past, I think it's going to be replaceable.
23:28
But for live video, I think it's going to really drive people to this stuff because
23:35
for one, when they see the written word, they're going to be like, okay, it says it's not AI,
23:40
but I don't know if I believe it or not.
23:43
I don't know if I can trust the written word as much as I used to like blog posts and stuff
23:46
like that. Plus it can be churned out.
23:49
I mean, at just crazy rates right now.
23:51
So I think people are going to be hungry for live video, especially for the community aspect
23:57
of it because one, loneliness is at an epidemic.
24:01
I mean, the Surgeon General even said something that released I think last month about it.
24:05
And there's nothing, AI cannot replace me going in and going, Ross, I would love to
24:10
have seen you locked out and the panic on your face on your show.
24:14
And AI can't interact with the audience.
24:16
I don't think it can ever do it to the way, you know, you might be having an avatar up
24:21
there and you might be able to type something in and it might be able to read it back in
24:23
a realistic way. But the interaction that we have and like we have is between you and Chris and I, that
24:32
can't be, that just can't happen.
24:35
You know, inside jokes, it's not going to know that our Google plus inside joke.
24:39
So I just really think that people are going to be hungry for it and being able to engage
24:43
in ways and be able to trust it. Like, who's going to AI this really?
24:47
I mean, it's this weird look. I mean, no one's going to do that.
24:50
So, I mean, it's just, it's going to be real.
24:54
And I think people are going to hunger for the realness of conversations like this, interacting
25:00
with the audience in ways that we, I mean, this, it's just amazing to me that this tool
25:05
that we have now that we can go live and reach everywhere across the globe and talk to people.
25:13
That's amazing. And people don't, we just go, oh, it's live video.
25:16
Like this, I would have killed for this when I would have started out.
25:19
Right. And then now we have this opportunity.
25:22
And I think businesses are going to have to embrace it if they want to have a community
25:27
and reach out to, you know, clients and leads.
25:30
Jeff, Roberto Blake has said some stuff recently that is interesting.
25:35
He actually thinks, and I think it's more his opinion, it's not necessarily something
25:39
YouTube saying that actually like longer live streams are even going to do better.
25:44
Like people are going to want to jump on these three, four hour live streams.
25:48
And maybe that's the case because to your point, right, people want to have that interaction.
25:53
What do you think about that? So even doing stuff for my show tomorrow with Marshall Fox, where he teaches, he actually
26:01
does like live design, like he takes somebody's logo and revamps it live.
26:06
I can see that kind of stuff like training and like working through and letting people
26:11
see your process. I think that's going to be really cool.
26:13
I think it's cool right now. I mean, have people watch my me carve wood over on Amazon like, and they'll comment and
26:20
they like it. And it's because they see that it's real, it's tangible.
26:24
And I guess it's a little bit relaxing for them. So I think that brands that embrace this and embrace it first and build that community
26:32
now are going to be way ahead of the curve.
26:35
Yeah, I think it's about about using it creatively, right?
26:39
I just feel like, you know, I think about the way the music business went through the
26:44
ebbs and flows when I was a part of it.
26:47
And when digital music went nuts with with Napster, the companies like that I work for
26:54
for major record labels were like, listen, it's a lower quality file.
27:00
And people want to see the artwork and they want to listen to higher quality.
27:04
And I'm like, listen, the kids, they don't care.
27:07
They're trading their hard drives around.
27:09
It's just like and so like, it's a until people finally said, hey, this is what the people
27:17
want. Then finally, the major labels were like, okay, we have to figure out a way to monetize
27:22
this. And I think, you know, they went through a whole like, you know, there was a whole 10
27:27
years of ridiculousness until finally it was like, you know, we came out of it.
27:33
And I think with AI, everything is happening so quickly and there's so many things and
27:38
there's so much stuff happening. It's just a matter of like, hang on and utilize it.
27:43
And if you are worried that you're going to get replaced by something, then start to figure
27:48
out how you're not going to get replaced. I mean, and it's not because I don't think it's going anywhere but up at this point.
27:55
Yeah. And I think it's going to make us be better storytellers.
27:58
I mean, the stuff that like Adobe is coming out with, like the wire removal and the the
28:02
content fill, the, you know, generated fill that you can do like an After Effects now
28:07
where you can remove things and it and it builds it for you.
28:11
And it's just amazing. I think it's going to make us better storytellers.
28:14
Listen, things are going to change. Right.
28:16
And I said this on Ian's show. You don't have a lot of blacksmiths on corners anymore.
28:21
Right. I mean, you still have blacksmiths, but there's not as many of them around.
28:25
And you know, I don't like change. Really, I don't.
28:27
I mean, I want my Saturday morning cartoons back. I really do.
28:30
Totally. Pro wrestling on Saturday.
28:32
Yes. I mean, just, but I mean, you have to embrace change, but you don't have to like it, you
28:37
know, and I compare it to like when you go to a family reunion and that aunt with the
28:42
soggy mustache comes and tries to kiss you.
28:44
Listen, you, you don't have to like it, but you still need to give Auntie a hug.
28:50
Right? I mean, you still have to do it, but it's that kind of thing.
28:53
I mean, you have to, you do have to embrace change, but you don't.
28:58
I think, you know, the, the choking a Smurf, the, the depends with the word pictures, see
29:07
visual marketing. That's what it is.
29:09
And now the aunt with the soggy mustache.
29:11
I mean, we all had one this time.
29:14
I mean, this, you know, it's trending on Twitter.
29:17
Hashtag soggy mustache.
29:22
Blab on steroids. I see people still talk about blab because it was so community driven.
29:29
That's why people still talk about blab because it was all.
29:32
Ross was big on blab. Yeah, he was big on blab.
29:36
Big on blab blabs. There needs to be a t-shirt.
29:40
There's a lot for that.
29:43
Okay. So you're, you're about to do this D script thing.
29:46
And I know you guys, you just rolled out of doing something with D script on Tim and Jim
29:53
shows. We don't get too in depth.
29:55
And for those of you who are watching the Tim and Jim shows, another show that Dr.
30:00
Fuse does, and you got to check that out.
30:03
But D script is one tool. I think that is essential is becoming sort of like the essential thing for podcasters,
30:10
right? It's kind of like the essential tool because you can be simple with it.
30:15
It does like amazing and complicated things, but you can, but it feels like this is something
30:20
you can start and then eventually kind of grow into.
30:24
Are there any other tools, whether they're software or hardware related that you would
30:28
suggest to people who are, you know, not necessarily at, at your level, but you know, like, hey,
30:36
I'm looking to kind of level up a little bit and not, you know, maybe not necessarily.
30:39
I'm not talking about getting a more expensive microphone necessarily, but are there some
30:44
things that you feel like are important for people to kind of maybe check out?
30:49
So a couple things, one of the things when you're just as this is kind of basic, I think,
30:54
but a lot of times as content creators, one of the things that we miss out on is capturing
31:01
our ideas, right? How many times have you had an idea in the shower and then you forgot about it or you,
31:07
you know, didn't write it down at night. And so being able to capture those, I think that for me, when I was able to figure that
31:13
out and have a system for me where I didn't lose those ideas, that's huge for me.
31:18
So I use an app called Rome resource, Rome research.
31:23
And what it does is it's an app and it's also, but it lets me jot down ideas and tag them
31:27
really easily. And so it actually puts them in a database and it works the way I think.
31:32
So I really like it. Some people use notion of my friend, Eric Fisher had a guy on, I think it's Tiago Forte.
31:38
He did a book called Building a Second Brain.
31:41
Really, really good stuff. I would suggest reading that because half of your problem is, will be coming with ideas
31:47
and not letting them go off into the ether and don't know what happened to that.
31:51
That's a huge problem for me.
31:53
Yes. So being able to do that.
31:55
And plus I sleep better because I'm able to offload everything, know that it's captured
31:59
and I can return to it if I want. So for me, that's a big, big thing.
32:03
The other tool for people who are wanting to create content, especially live video,
32:08
I just think, you know, I love Descript. It does a lot of things, but I think you're going to have to get a professional video
32:16
editing software, non-linear editing tool.
32:18
I know Chris, you use Final Cut Pro, which is a great one.
32:22
I use Premiere. I've been using it for ages.
32:24
A DaVinci Resolve is actually free, but it's really, really powerful.
32:29
So I would get one of those three if you're going to dive into this because sometimes
32:32
you just need to be able to do that things.
32:35
And plus there's so much stock stuff that you can get for like creating titles and lower
32:40
thirds that are already put together that you can just drop in and do it really quickly
32:45
and not have to learn how to adjust the kerning on your text to make it go, you know, it's
32:49
already done for you. So a professional system like Final Cut, Premiere, DaVinci Resolve, I would suggest.
32:58
And I would learn some, I think text based editing is here to stay.
33:02
I still think there's going to be a use case for the things I just mentioned, but even
33:08
Adobe has embraced text based editing inside of Premiere.
33:13
So that's going to be a skill that you're going to need to learn, I think, going for
33:16
it as well. The eye tools are going to get better and better, but you're still going to need to
33:20
learn how to edit and learn how to tell a story.
33:24
Just jumping up clips and dropping them in a timeline doesn't make you a video editor.
33:29
You need to figure out like how to hook an audience.
33:31
You need to, you know, and Chris does a great job with this, with his editing and, you know,
33:38
I study his stuff the way he does it, the way he catches people's attention.
33:42
So study people like that.
33:44
I guess those are off the top of my head, the tools that you would need.
33:47
I think that's a great, I think what you just said right there is so key that a lot of people
33:51
don't do is study other people.
33:53
And it's like, don't be afraid.
33:55
And like, even if I tried to copy everything that Jeff C does, it still wouldn't be Jeff C.
34:01
Like, I look at it like, here I go back to music again.
34:06
So if you play an instrument and or you sing or you do something musically related, you
34:11
have influences, right? But chances are you tried to sing like Whitney Houston or Johnny Cash or you sat down to
34:18
play a Flea bass line, right? And you may not get it exactly, but somehow that became an influence on how you are, what
34:26
your DNA is. You don't want to be exactly that.
34:29
And I think it's important to study other people like that.
34:31
And the other thing you mentioned related to the video editing software is that those
34:37
things can be so daunting, right?
34:39
But there's so much free YouTube classes out there that like that's how I learned Final
34:47
Cut. You know, like I had an iMovie on my Mac and I was using it.
34:51
So I was like, boy, I need to be I want to be able to do something else.
34:55
And so I started watching videos from Kevin Colby.
34:58
And I was watching Kevin Colby's videos and I was like, I'm getting Final Cut because
35:02
I can figure out how to do this and I can figure out how to do that.
35:06
And like DaVinci is just another example, like that's free.
35:10
And then you go onto YouTube and there's tons of people that will tell you how to put together
35:15
these videos. But once they tell you how to do that stuff, you still have to add your human element.
35:21
I mean, everyone's talking about it. Have you used Opus clip or Opus?
35:27
What is it? Opus Pro?
35:29
Yeah, Opus Clips. That's the one that creates the the shorts out of your links of your video.
35:33
Oh, no, I have not tried that yet. I think Jim told me about that the other day.
35:36
Yeah, you basically take a YouTube link from one of your videos or you can upload your
35:40
own file and it will even if it's a widescreen video, it'll find us like a like an area to
35:46
where it'll it'll make it a vertical video.
35:49
And it actually it's it's kind of like the first time you tried chat GBT, you're like,
35:54
you didn't expect it to be as good as it was, right?
35:56
You go like, oh, wow, this actually kind of this actually worked.
35:59
But here's my only issue is, is that I got it to where I liked it, but I didn't like
36:06
it for me. Like I was like, this is this is really good, but I would have done this and I would have
36:11
done this and I would have done this. So let me see if I can pull it down and then adjust it.
36:15
And by the time I did all that, I was like, I might as well have just done it myself.
36:18
Exactly. That's kind of where I land to.
36:21
I can't wait to try it. I mean, if it if anything that will shorten it, I think, you know, it's worth doing.
36:26
One of the things and this is kind of a hack that it took me a while to learn.
36:31
And it goes to your point about the the the tons of tutorials everywhere on on YouTube
36:38
was that it's not so much to learn every bit about things.
36:41
I've forgotten so much about Photoshop and Premiere and After Effects throughout the
36:47
I mean, I'm always Googling it. But the thing is, is I know what the definitions are.
36:52
I know what a mask is, but I may not may not remember how to apply that to that specific
36:57
layer. And so I can Google how to animate a mask in in Google and then I'll get these YouTube
37:04
videos that will teach me how to do that. So I would say like when you're learning something, make yourself a little glossary because you
37:11
will forget what button to press.
37:13
If you can remember like, OK, this is what a mask is.
37:16
This is what, you know, this term is that gets you so you can Google it.
37:21
And so once you just have a glossary or know what to call it, then you're golden because
37:26
you can just Google it and find the answer to that problem that you have while you're
37:29
working. And I think what I've discovered, too, because, you know, you guys have definitely been further
37:35
ahead of me in the the video editing process.
37:39
It's kind of like a lot of things like with sports. It's the fundamentals.
37:42
Everything pretty much uses that same basic fundamental layers and this and that.
37:47
And so it doesn't matter which software you use or all basically doing that same thing
37:52
initially. It really becomes what are those extra things you need or write?
37:57
You're a Mac user, so you might want to use Final Cut.
37:59
You know, you don't maybe you don't want to do this subscription for Adobe.
38:02
But if you're on a PC, well, I can't use Final Cut.
38:05
So but it's the fundamentals. If you were like on one system went to another, you can start to understand that.
38:11
And even with the script, you're seeing the same stuff applies.
38:15
And now, now you're just adding in how you affect audio and, you know, in templates,
38:19
right? Everybody starts to talk about templates.
38:22
I think it's it's really good stuff.
38:25
And to your point, right, you just go out there and go to YouTube University or even
38:29
better go to the Jeff C. Descript 101 class.
38:33
That's right. And the other thing is, is you like you'll learn how to like, oh, I can read a waveform.
38:39
So I know where the where cut is or a breath sound is going to start happening.
38:44
And you can apply that. Oh, I can add that to I can actually take clips that aren't the exact length that I
38:49
need and seamlessly edit them together on the beat so I can have that piece of music
38:54
fit my video perfectly. So you'll learn tricks like that as you go along, because you've learned skills.
39:01
But once again, learn those like what Jim was saying, learn the basics, learn what they're
39:04
called. And then like I seriously, I'm always Googling stuff.
39:08
And I've been using the Adobe suite of products for since I started, like I said, in Premiere
39:13
2 or something like that. So but I forget all that stuff.
39:18
So yeah, one of the one of the temptations is when you start using a lot of the software
39:22
that does simplify the process for you and you can you start turning out quantitatively
39:28
more content, you got to be the trick is like if you've got now instead of four pieces of
39:36
now you have 17 pieces of content that you want to spit out everywhere.
39:41
Making sure you didn't take shortcuts on the 17 and you're actually speaking to someone
39:45
with that content. And you know, like, like you said, it's very difficult to tell a story in one minute on
39:52
a YouTube short, right?
39:54
You're not you probably not going to be able to tell a story in a minute.
39:57
Right? That's that's a huge challenge.
39:59
But what you can do is be interesting or entertain someone or educate someone.
40:06
You can educate someone in a minute. Like you may be able to solve their problem.
40:09
Like do you have a problem with your kitchen sink stopped up?
40:12
I've had this item that unstop sinks.
40:15
It does this. It does this.
40:17
It does this. Here's a link for it.
40:19
That could solve somebody's problem in a minute. Right?
40:21
So that could be a really popular video.
40:23
So I think lots of times somebody will just say, hey, here's my big podcast.
40:26
And I'm just going to chop it up and here's 17 one minute clips.
40:29
It's like, well, what are they saying? Are they doing anything for you?
40:33
And like there's no start beginning or end.
40:35
It's just like, it's like they just stop.
40:38
And so I don't really like that. But a lot of times I'm able to get and I have a question and have a little bit of an answer.
40:44
And a lot of times I can get that in under a minute or edit it down to under a minute.
40:50
And that's why I structure the show that I weigh. And that's another kind of takeaway for your audiences.
40:55
When you're planning your show, your live show or piece of content, think about how
41:00
you can repurpose it later and it will save you a bunch of time.
41:04
That's why I have those three sections in those questions, because it gives me a structure
41:08
that I can go to every week. It's not a big like, oh, what am I going to talk about?
41:12
I know I have three structured. I have three structured thing and I have questions underneath there and I can actually kind of
41:19
use those as repurposable evergreen content.
41:22
And I try to ask evergreen questions that will get those evergreen answers.
41:27
Love it.
41:29
You're a better planner than I am, Jeff.
41:32
Well it looks that way. And it's because I've screwed up so much in the past.
41:36
And also Grace set me up, like she set me up before she moved on to have all this.
41:41
I mean, her documents and her show flow.
41:45
It's systems. It comes down to systems, right?
41:47
Once you get those in place, it really helps a lot.
41:50
She was amazing getting that up. Luckily, she didn't take all her files.
41:54
She's great.
41:57
No, yeah. I was just talking to her the other day.
41:59
So she's loving what she's doing. But I do miss my Grace.
42:02
She was fun. Yeah, I used to say every show needs a Grace.
42:05
Right? Amazing Grace.
42:07
But it is kind of fun now because we're doing the rotating kind of co-hosts.
42:12
And one, it's kind of an added benefit is that I get to, they usually share it to their
42:17
audience so I get some other people coming on.
42:20
It's just, it gives a little bit of dynamic. Like who's going to show up this week with this crazy bearded guy?
42:24
Like next tomorrow, it's Katie Fox from Ecams going to be on there.
42:28
So that's going to be fun. I've had my friend Connor who he's from, he does Disney tours.
42:34
Who'd have thought? But he's a great host.
42:36
He is great. And, you know, I have another friend, Paul, who runs powwows.com, which is he has the
42:42
largest live streaming of Native American powwows.
42:46
It's a huge company and he gets to come on my show.
42:48
So I just, I've been loving it. So it's a lot of fun.
42:51
Yeah. So everyone make sure that you are watching, following, subscribing, wherever you guys
42:56
are all over. But, you know, I usually watch on LinkedIn, social media news live, which that's the name
43:03
as it is now. But watch out for a name change soon.
43:08
But it is a fantastic show.
43:10
And I mean it. And it is great.
43:12
So does Connor have his own show now?
43:15
Or is he's got a podcast? He's been doing a podcast for a while.
43:17
Yeah. I actually met him when I was speaking.
43:19
I don't think he does video.
43:21
Okay. I know.
43:23
Yeah. We need to talk to him about that.
43:25
I know. So why are people so hesitant?
43:30
I know, you know, obviously another show that you help produce is Guy Kawasaki, which is
43:36
a fantastic, huge podcast.
43:39
And it's audio only.
43:41
And Connor does an audio. So what, I mean, maybe not specific to them, but do you feel like there are still people
43:47
that are just maybe afraid to turn on the camera?
43:50
Or like, what is it that keeps people from doing video at this point?
43:54
I think the biggest hiccup is a lot of people who have done audio only podcasts in the past.
44:01
A lot of times they will use Zoom to record their podcasts, which is horrible, by the
44:04
way. Don't do it using eCamp.
44:06
Yes. But they're used to that.
44:09
But there's so many times your guests say, oh, this isn't, I'm not camera ready.
44:12
This is going to be audio. They're really worried about their guests.
44:15
And I'm like, I've never had, because they know if you start doing it as a show, like
44:21
video, they're not going to ask that question.
44:23
And they're going to dress up and go out of the house sometimes.
44:26
So like, let them, you know, just do it.
44:29
I've been trying to get Guy to do it. I wish he would.
44:31
Because there's something there. Like, there's a lot who just love that audio podcast.
44:35
I get that. But there's something about like, when Guy was talking with Martha Stewart, you know
44:41
people are going to tune in on YouTube to watch that.
44:44
I mean, like Eric Fisher had another one.
44:47
I love his show, Beyond the To Do List.
44:49
It's a great productivity podcast.
44:51
I would have loved to see Eric and Seth Godin talk back and forth on a YouTube watch.
44:58
I mean, to me, they're, and forgive me, Eric and Guy, but they're leaving so much on the
45:04
table because of that. I mean, yeah, I mean, there's so much on the table.
45:08
Like even, even my show, which doesn't get a ton of views over on YouTube, it's still
45:14
people come and watch it and comment.
45:16
And I'm like, I just, there's so much you can do with video.
45:20
So I just, I'm a, I'm a big fan of doing both.
45:23
Yeah, I would agree with you, Jeff.
45:26
I think even if, you know, if there's that fear of going live, you can record it and
45:32
then upload it, right? So don't feel like, oh, well, I'm worried, you know, because we're live and we might
45:37
say something wrong, we'll then record it. Then you have that video that you can now repurpose and drive people back to either
45:45
listen to the podcast or watch the episode.
45:48
And that's where I think a lot of us, you know, miss out.
45:52
And then, you know, that's where I appreciate, you know, Chris so much.
45:55
And I'm grateful for what he does for us with Dealcasters because I know we're getting a
45:59
lot of views because he's taking those clips and repurposing it, you know, on all the tubes.
46:04
And I think that's, that's kind of the future.
46:06
I think there's still just such a small percentage that is doing it.
46:09
And even when you look at content creation in general, right, you talk about people creating
46:14
content. LinkedIn has 900 million, you know, whatever you want to call them, subscribers.
46:19
And I think it's less than 3% of the people on LinkedIn are actually creating content.
46:24
Yeah, that's a good point, Jim, because, you know, we move in the circles where we see
46:30
big people like Amy Porterfield and we see, you know, Mari Smith and some, you know,
46:36
people that you interview and like having you guys on my show, you see people who are at
46:40
this level creating content.
46:43
And you think, why am I even doing it?
46:46
Because I only have, you know, 50 views or whatever.
46:49
But I go to your Sunday school class or go to your church, I mean, your PTA meeting or
46:55
whatever, and look around the room and how many people there are creating content?
46:59
Probably not any of them. Right. And you are doing that.
47:02
And those 50 people can trickle down to so much opportunity that you can get from just
47:10
being doing a consistent live show or putting out content consistently, you know, once a
47:15
week or whatever your schedule is. Most people, most people are not doing what you're doing.
47:21
And we have to remember that because we are on this space.
47:24
We're looking at everybody else like, oh, I really wish I could edit like Chris.
47:28
Oh, I really wish I was a Marine like Jim and I could have the platform that I could
47:32
talk about and you compare yourself to other people.
47:35
Right. And you can't do that.
47:37
I mean, you have to, you know, you have to start where you're at.
47:40
Everybody starts at zero. When you first start a live show, no one will be there.
47:45
And a really cool hack for that is do what I used to do when I was a magician and
47:50
plants do plants in the audience. Like plant people, you invite your friends on like, hey, I'm going live here.
47:55
Can you ask this question? And then that gets the ball rolling.
47:59
I used to do that all the time when I first started out.
48:01
And so use your friends, use them hard.
48:05
Make sure they're good friends, though. Yeah.
48:08
That's fantastic advice. That is it's absolutely fantastic advice is like, like you said, walk into your
48:15
church and look around the room and how many of those people are doing something.
48:19
You know, we are so we we've got the blinders on, right?
48:23
And we're like content creators, content entrepreneurs, and we're doing all of this
48:28
stuff. And in actuality, we are still a fraction of a percentage of the overall
48:34
people. It's sort of like when people used to say, why, why would I create a
48:39
podcast? There are just so many podcasts.
48:41
It's like, guess what? There may be three and a half million podcasts out there, but only 20 percent of
48:49
them are active. Most people stop after the seventh episode.
48:54
They start making them after the seventh episode. Well, when Anchor first launched and it was free to do it like everybody was doing
49:01
one podcast on the Internet. Right. And so it was like professors were setting up courses.
49:06
OK, set up a podcast. Oh, there's a free hosting service.
49:08
I don't have to pay 20 bucks to Lipson. So, you know, so there's like millions of podcasts with one episode.
49:15
And it's like, don't look at the stats like everyone quits.
49:20
And it's just like most people don't want to do the work necessary, the consistency
49:26
and learning day after day and stick with it to be successful.
49:30
Most people don't. And I'm just.
49:32
Congratulations. I was going to say congratulations to Kathleen.
49:36
She has 10 years of podcasting.
49:39
Wow. That's amazing. That is amazing.
49:42
I have I think I have a sound effect. I think I have a sound effect for that somewhere.
49:48
Congratulations, Ken. It's like the stock road caster pro to applause.
49:54
But that's really sorry to the trombones.
49:57
Gold's in the house. Jenny Gold, thank you for being our plant.
50:01
No, I'm kidding. We don't we don't have any plants anymore.
50:04
We don't have to do that anymore. But, Jenny, thank you for for coming.
50:07
And let me see if I missed.
50:10
Let me make sure I didn't miss anyone. Catherine, thank you so much for all of this.
50:13
And this is like 10 years.
50:16
That's a lot. That is like so you want to talk about consistency.
50:21
I think she said earlier that she has started to see she started adding video.
50:26
Was that her? Yes, she did. She did.
50:28
Yeah, that it's actually getting more downloads than her podcast.
50:31
And that's the thing is it sounds so weird, but a lot of discovery happens over on YouTube for podcasts.
50:38
And I mean, Tom Webster at one time was saying that there's more listens on like YouTube than Apple,
50:45
Apple podcasts or something like that, because there's no way to track it.
50:49
Like it's not until they started doing this podcasting thing is hard to track.
50:52
So, yeah, I think a lot of discovery is happening over on YouTube and that's awesome.
50:57
Yeah, yeah. And yeah, it just goes back to if you've got a podcast, why not create some video for it?
51:03
I mean, even if it's just doing shorts or, you know, taking five minutes out of it.
51:08
And like, you know, here's the highlight. Chris has done that with some of our previous episodes where he'll just do kind of like a highlight.
51:13
We're like, here's five minutes where we're like talking with Kelly Roach.
51:17
And if you want to watch the full episode, this is where you go.
51:19
I think that in and of itself is a great way to take your video and drive more traffic.
51:25
And I know Megan Powers is here and she's done like live video and podcasting for years, too.
51:31
It's that consistency. It really is. And it's hard. It's hard doing one.
51:34
It's not easy. Or like you said, everybody would be doing it.
51:38
But once you get in that groove, you mean I just I don't know anybody who's been consistent
51:44
and not seen some sort of benefit out of it.
51:46
I just don't think somebody who's been consistent and doesn't give up.
51:50
There's always some benefit that happens at the end.
51:55
Yeah, I mean, part of it is just getting better.
51:57
Just the reps, right? You don't go to the gym once and come back shredded.
52:00
You got to you got to keep going, keep going, keep going.
52:03
And, you know, and that makes me like I need to go to the gym now.
52:08
I'm glad I mentioned that. I used to lift weights, but they're so heavy.
52:13
We waited all show for the best dad joke and we got it.
52:16
That's right. Ladies and gentlemen, Jeff C.
52:19
Dot com is where you go to see the headbeard of social media news live.
52:25
Make sure you go and watch, follow, subscribe social media news live.
52:29
And the D script one on one course is launching soon.
52:34
I signed up. I know that, you know, there are a ton of people out there who are watching.
52:40
You know, there are a ton of people that can't wait for for this.
52:44
Me being one of them, because I'm always asking Jeff, hey, what do you do?
52:48
What do you do? And finally, I'm like, I'm done bugging him.
52:50
I'm just going to get the course. I'm going to get it soup to nuts.
52:53
And I'm not going to quit bugging Jeff C.
52:55
So Jeff C. Dot com slash D script one on one.
52:59
For those that are listening on the podcast, we'll put the link in the show notes as well.
53:04
Jeff, man, this has been even more awesome than I thought it would be.
53:10
Anything else do we need to talk about the E cam camp that's coming up?
53:14
Oh, that's that. Yeah. So that's coming up in October.
53:17
That'll be fun. They're having a creator camp.
53:19
They are limiting seats. So if you haven't got one, make sure you guys go do that.
53:22
It's going to be set up such a cool way that I'm so excited.
53:25
It's actually like a summer camp like Leslie.
53:27
Samuels is the camp director.
53:29
I'm one of the camp counselors and I'm going to be taking people around
53:33
to different stations where they're going to be learning podcasting, live video,
53:37
all sorts of cool skills. And it's going to be I think it's north of Boston.
53:42
So I've never been in that area. So I'm stoked. I think Jim is going to be there as well.
53:47
So it's going to be fun. So I don't know.
53:51
I just go to E cams channel. You'll see it there. E cam with two Ems.
53:55
Yeah, I know they were definitely it was getting very close to all the seats being full.
54:00
And so you definitely want to do that.
54:02
Now, I don't know. I'm I'm a little worried that I could get in trouble with the camp counselor
54:06
and I might get put under tension, but I'll try not to.
54:09
I don't know what we'll do. We'll probably what is it?
54:11
Run your underwear up the flagpole. Is that what they used to do?
54:15
OK, you had me at the soggy mustache.
54:18
And now we're running underwear up a flagpole.
54:21
I mean, this show is going on salesman every time.
54:25
Megan says they do one or every other one live on making a marketer,
54:30
but they she needs a VA to help me repurpose.
54:34
I have suggestions for you, Megan. So in case you DM me if you're looking for for VAs,
54:42
I think I think we all have VAs here.
54:44
So but mine's better than yours.
54:47
No, it's my daughter. You can't beat that.
54:49
I mean, it's true. Oh, God.
54:52
You're lucky your daughter actually is willing to do the work.
54:54
That's that's that's what she's good.
54:57
No, it tends to be the problem when you try to get your kids
55:00
because you're their parent. They're like, oh, you really want that by this deadline.
55:05
But she's charging me a pretty penny. So I'll take that. Oh, there you go.
55:09
Yeah, Megan, I'm not sure, but I might be
55:13
at podcast movement. And I believe you guys are definitely going right.
55:18
I have a ticket. I think it's definitely maybe at the moment.
55:24
We were talking about that yesterday because, yes, since they
55:27
since they didn't pick us to be on the stage, we're debating it.
55:31
Yeah, you know, it does come down to and that's the other thing.
55:34
When you have a live show is like, I am there for my audience each week.
55:37
So even if I'm not doing a show, what I usually have done before is pre record it.
55:41
But I don't like to do that too often. But I mean, that's the thing you got to think about.
55:44
Like when I travel, I've done shows from the hotel room before.
55:48
But you always be there for your audience.
55:50
So that's important, too.
55:52
Yeah. Jenny loves your jokes, Jeff.
55:54
So you do have one fan.
55:57
One person, one person who likes my my dad jokes.
56:01
Yeah, I can relate. I can relate to the dad jokes.
56:03
So thank you. Awesome. Well, thank you, Jeff.
56:06
And thank you, everyone who has joined us today.
56:09
Jenny, Megan Ross as Catherine.
56:12
Thank you for, man, amazing contributions from from all of you.
56:16
If I forgot anyone, Denise,
56:19
thanks for joining us and make sure you go and follow Jeff.
56:23
See Jeff. See dot com social media news live as well as the new
56:29
Descript course and all of the things.
56:32
And as always, don't fear the beer.
56:35
Thanks for listening to Dealcasters. Congratulations. You've taken another step forward in your content creation journey.
56:43
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57:22
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