Diamonds are spellbinding, sparkly rocks born from deep within the Earth. But are they the ethical, ecological, and economical choice for today’s discerning jewelry lovers? Millennials are pushing the boundaries of the diamond industry in search of highly personalized, moral alternatives. So, are diamonds forever? Add lab grown bling to the category and just maybe. We can’t say the same for diamond traditions. Tune in as we unpack the past, present, and future of the diamond industry.