Umault
Death to the Corporate Video
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Umault
Death to the Corporate VideoClaimedEpisodes
Umault
Death to the Corporate Video
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Episodes of Death to the Corporate Video
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Here are the 5 tips for making an obligatory corporate video feel less cringeworthy:Get out of the office for interviewsShoot outside or in interesting locations, not just stale office settingsFrame shots creatively, not typical corporate talki
In this episode, Guy breaks down what he believes is the single most critical step in producing an effective B2B video ad campaign. He reveals it's not the initial concept, scriptwriting, storyboards, production, or editing - but rather success
Don't get bored or try to be too creative if your current formula is driving results.Key Points:Umault received a comment pointing out their frequent use of movie trailer parody videos, suggesting they had become formulaicInitially, Guy wondere
Tired of chasing trends that quickly become irrelevant? This episode offers a contrarian blueprint for crafting marketing that resonates with fundamental human truths that never go out of style. See why enduring creative work like Monty Python
In this episode, we expose a deceptive B2B marketing tactic that's on the rise - the "fake podcast interview." Discover why we believe this practice is damaging to brands and explore a better, more genuine approach to connecting with prospects.
We unveil the cornerstone of any successful project: the unsung hero who battles internal pressures to safeguard creativity. Discover why without this champion, your endeavors may falter, and learn how to identify and empower this key figure wi
Discover how embracing fundamentals over trends, and choosing intuition over complexity, can transform your marketing strategies. We share our adventures, misadventures, and the profound realization that sometimes, the best ideas come from just
We don't believe in stifling creativity; instead, we understand that stakeholders often lack frequent creative experience.Like nurturing houseplants, it's a skill developed over time. This episode is not just about getting approval but strategi
Join Guy Bauer in 'Death to the Corporate Video' as he explores how creativity fuels growth at Umault. Dive into a candid discussion on breaking traditional marketing mathematics, leveraging creativity for brand recognition, and the power of st
Guy Bauer unveils an innovative approach to getting more leads: mind-reading your clients. Learn how to delve deep into your clients' thoughts and pinpoint their exact needs and frustrations. Guy guides you through the process of crafting marke
Guy Bauer unveils the unconventional approach that powers Umault's marketing success. It's a tale of bold trials, numerous failures, and unexpected triumphs. Discover why an 85% failure rate isn't just acceptable, it's the secret ingredient. He
Guy Bauer uses personal stories to illustrate the complexity of clients, showing they're more than their professional façade. From his love for news shows to viral TikTok trends, he reveals the diverse interests people hold beyond the boardroom
This week on "Death to the Corporate Video," host Guy Bauer throws the rule book out the window! Tired of tick-box creativity? So are we. Dive into an episode that challenges everything you thought you knew about being "strategic" in the B2B vi
If you've ever found yourself impatiently tapping the "Skip Ad" button on YouTube or zoning out during a commercial break, you're embodying the title of this article. No matter how many millions are poured into producing that Acura ad, we are i
What’s the big idea? It can seem there are endless decisions to make when starting a B2B video marketing project. In this episode, Guy and Hope discuss what the single most important thing you need to invest in to get the most effective video a
A lot of B2B marketers worry about the wrong things when making a B2B video ad. They focus on the little things but ignore some of the major issues that will make a video ad successful. 6 things that B2B marketers should start worrying aboutHow
We’re going to come out and say it: All B2B videos have the potential to be cool. Yes, every one. All testimonials, all explainers, all B2B ads — they can all be cool if you put in a little extra effort.In this episode of “Death to the Corporat
Today we are taking an idea from a listener and breaking down a recent project. We’ll get into the good, the bad, and the lunch recommendation.Before listening, please watch our spot “It’s time for Slingshot.”In this episode, we’ll unpack:Who t
The Super Bowl commercials for 2023 had a lot of themes seen in previous years: nostalgic callbacks, fun dance moves, and celebrity faces (literally, in one spot this year). In this episode of “Death to the Corporate Video,” Guy and Hope discus
There are certain marketing myths that we hear over and over that make our blood boil. Believing in these myths holds back your company and your marketing efforts. As we enter 2023, we want to leave these myths in the past.5 B2B marketing myth
As you are planning how to use your video marketing budget for 2023, you likely want to get as much value out of your dollars as possible. In this episode, Guy and Hope share six tips for getting the most out of your B2B video marketing budgetH
Top B2B video marketing trends for 2023Corporate video will continue to die.B2B companies will launch their own streaming networks for video content distribution.B2B marketers will embrace more humor in their video ads.B2B companies will explor
When starting a new project of any kind, unrealistic expectations are the quickest way to guarantee failure. Since many B2B companies are new to creating video ads, this episode will provide the realistic expectations that you should have going
In this episode of “Death to the Corporate Video,” we’re spilling our biggest secret: how to make a game-changing video ad for your B2B brand. The process doesn’t start with a video shoot, and it doesn’t even start with coming up with an idea.
When releasing marketing videos, especially in B2B, we all need to have realistic expectations of our audience. They are generally not approaching your video with the same mindset that you are. Keeping these realistic expectations in the back o
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