The 2024 planning season has officially arrived. It’s a crucial and pivotal time for marketers. 

It's a period that demands critical thinking and the art of creating a compelling narrative that will secure buy-in for your strategy. 

But instead of telling you how to create a marketing strategy from scratch, which many of you have done before, we want to help you refine the finer details in your strategy. 

So, in this episode of Demand Decoded, we discuss how you can scrutinise and optimise your strategy to ensure it delivers maximum results. 

Key takeaways: 

• Identifying and avoiding common mistakes often found in yearly marketing strategies. 
•  Areas of your strategy you can fine-tune and refine. 
• Setting realistic and measurable goals. 
• Crafting a compelling narrative to get buy-in from stakeholders. 

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