Businesses continue spending huge amounts of money on paid ads without fully understanding the return on that investment. 

In this episode, we dive into why companies continue pouring money into a channel that frequently fails to deliver positive returns. We’ll examine the key metrics you need to track to evaluate your paid ad spend and determine if it makes sense to continue investing in this space. 

Gaining clarity on the real ROI of paid ads is crucial to help guide smarter decisions about where to allocate precious resources for maximum impact. 

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