The State of B2B Marketing w/Kipp Bodnar
Released Friday, 15th September 2023
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The State of B2B Marketing w/Kipp Bodnar
The State of B2B Marketing w/Kipp Bodnar
Friday, 15th September 2023
Good episode? Give it some love!
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B2B marketing is like a moving target, always evolving with new trends and distractions. But what’s the situation today, and what are the best strategies to drive business growth?
In this episode of Demand Decoded, we're joined by Kipp Bodnar, CMO at HubSpot, to explore the current state of B2B marketing.
We cover:
- The most significant changes in B2B marketing over the past 10-15 years.
- How HubSpot has adapted in response to these changes.
- Key strategies that are currently driving success for HubSpot.
- Insights into the future of B2B marketing and the prime opportunities for marketers moving forward.
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From The Podcast
Demand Decoded: Demand Generation & Digital Marketing Podcast
Decode the secrets of successful B2B digital marketing with Demand Decoded, the podcast hosted by Blend, a B2B website and demand generation agency. Our show focuses on breaking the mould of traditional B2B marketing tactics, providing actionable insights that you can use to transform your marketing into a revenue-generating machine. With a team of experts from Blend as our main hosts, we delve into the latest trends and strategies to help you become a better marketer. We cover topics like:- Lead generation vs. demand generation- B2B marketing strategy- Digital marketing tactics- Creating demand- Marketing attribution- Outdated and ineffective marketing strategies- Content marketingSo, if you're ready to take your digital marketing strategies to the next level, tune in to Demand Decoded and decode the secrets to B2B marketing success.Join Podchaser to...
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