0:00

So with this, I'll let you go ahead and explain who you are and about collaboration

0:05

and your business and everything about David.

0:08

All right. Well, it's nice to be here, Cindy. I am Dave Kaminski.

0:11

I sort of own two co, well, I own several companies, but,

0:14

I own Collaborate Pros, which is a marketing company, and we specialize in getting

0:20

people's websites to show up for search terms that really bring in the right business.

0:25

we expanded to a, a, a vertical brand called Transactional Dental.

0:30

and the reason we call it that is because when you're attracting searches to your

0:33

website, you want them to be transactional, where somebody's

0:36

ready to spend money, those are the most, highly coveted, and they're the best customers. Right?

0:40

So, yeah, that's a little bit about me. I like that because that's why you want them

0:44

there. So I like, I like those words, transaction, transactional, and collaborate.

0:47

So that's, those are two important things. And, and tell me about, so it's transactional

0:52

dental. Do you work, only with dental professionals or is that your main focus, or is that one side of

0:57

it? Yeah, that's, that's one vertical within it. But we do work with HVAC companies.

1:02

We work with a lot of roofers. a lot of home services, but also,

1:06

some products. so the collaborate part of it, the reason our business is named Collaborate is because

1:12

I realized several years ago when you connect your website or you collaborate with other people in your same industry,

1:18

Google gives you a lot of love. and let's say for instance, we have a, we have a dentist that we work with up in,

1:23

where are they? They're in Seattle, Washington area. And,

1:26

within their website, you know, we put some content on there, but we also,

1:31

within their website, we mention another dentist that we work with. And then that

1:34

dentist mentions other dentists. So when you collaborate per se, and you,

1:39

put a link on your website to somebody else in your same industry

1:42

that builds authority and Google loves it. So back in the day, five, 10 years ago,

1:48

it was all about how many backlinks you could get to your website. And it's like,

1:51

it's like so confusing and so boring and, and it was spam. Like now Google values

1:58

content and how your content's done on your website. So if you wanna show up for

2:02

a simple search term or any search term, that'd be,

2:05

let's say dentists near me, but you don't have that term on your website. Dentists

2:09

near me. If somebody's gonna search for a dentist near me, you're not gonna show

2:13

up, show up. So the little bit of a trick is to put some content on your website

2:17

and title it dentist near me, and then surround yourself with other people in the same industry. And it's kind

2:22

of crazy. It works a little bit like magic.

2:25

Okay. So magic. So, 'cause it kind of connects the dots.

2:28

Yeah. And so con collaborating with people, does that mean like just putting their

2:32

logo on your website or mention them or doing blogs and content or all kinds of different

2:37

ways that you do that? Yeah, so like, let's an example.

2:41

you know, you are, yeah, let's say you are a roofer. Like we have a lot of roofers that we work with.

2:45

and you're a roofer in Austin, Texas, and you really want people to search, you know,

2:49

roofer Austin or Austin Roofing Company. And you want your website to show up for

2:55

that. So the first step you would do is you would do a blog post and you would title

2:59

it Austin Roofing Company, whatever the search term you actually wanna show up for.

3:03

And then and the beauty about a blog post is Google sees blogs as breaking news. So you could

3:08

build a page that's talking about a roofing company in Austin, but it's kind of boring

3:13

to Google and it's stagnant. So when you build a blog post, it's breaking news. Now

3:18

the collaboration part comes here. So when you're doing your blog posts in Austin,

3:22

you're talking about your, your city and this and that.

3:25

what you wanna do is you do wanna have a link within that blog that talks about the

3:29

city of Austin, whether it be the Wikipedia page or put a YouTube video that talks

3:33

about Austin, Texas. So now you're, you're being congruent with the city. You can

3:37

even embed like a Google map talking about Austin.

3:40

but if you want that, like once you do that blog post, it's probably gonna show up

3:44

on page two. It's not really gonna be page one or top of page one right away, unless

3:49

you have a really powerful website. So now you're on page two. Now what you do is

3:53

you call up all your other buddies who are in the roofing industry, and now you start

3:56

collaborating, say, Hey, I've got this awesome blog post I did. Can you put some content on your

4:01

website and link it to my Austin blog post that I did? So now you are collaborating,

4:08

you're connecting your roofing company to another roofing company. And Google's like,

4:13

wow, this roofer's amazing. and that roofer, but they're all talking about this Austin company. We better move

4:18

this up 'cause it's more important. So that's how you get the blog post to move up.

4:22

So same thing with dentists, right? But the collaboration where it stops is if you're

4:28

a dentist in Seattle and you put a link to a roofer in Austin, Google's like, what

4:34

are you doing? Right? So, so that's where the collaboration comes in. Does that make

4:38

sense? That does make sense. Yeah. And so can you, can you take

4:42

the company and the blog or a piece of the blog or quoting the blog? Yeah, so when

4:45

you mention the company, you wanna do your own blog on your website, different content.

4:48

Okay. So you do an own blog and your blog could just be talking simply best roofing

4:52

company. It's kind of vague. You don't talk about Austin because you're probably

4:56

like his buddy. Maybe they're in Phoenix, Arizona, right? So you're not gonna say,

5:00

Hey, the best Austin roofing company 'cause you're in Phoenix. It's like,

5:04

Yeah. So you just talk, you talk general about, it could be residential roofing,

5:08

commercial roofing, whatever. And within there you'll hyperlink like a search term

5:13

like, roofing company or local roofing company, and you'll hyperlink that to your buddy's

5:18

blog post that they were just talking about being a roofer in Austin.

5:21

Yeah. Okay. Great. That's good advice. And then what about, you mentioned AI and

5:25

Google and using, I know I notice AI is on everything and I, and I love it. I'm trying

5:29

not to fear it. I it's, it's awesome makes your guys how, how stupid I am now. But

5:34

does Google notice that things are ai or how much AI can you use and how much of

5:39

your own words do you need to use? Or does that, how is that? Yeah, so there's different, yeah,

5:43

that's a great question. There's different degrees of ai, at least in my opinion.

5:47

So we started using ai,

5:49

I don't know if, have you heard of the tool? Jasper, that's what I use. I love Jasper. Jasper. We love Jasper. It used be called

5:54

Jarvis, but you know, Disney owns a movie called Iron Man and they got sued. Oh,

5:59

okay. They threatened to sue, so they changed the name to Jasper. Little backstory.

6:02

But I love, I love it. Our team uses it all the time and we've been using it for

6:06

almost three years now. I actually got really lucky. I signed up for the unlimited version when it first

6:11

came out and I have a whole team in the Philippines

6:13

using it. And they're like, we're shutting you down. I'm like, unlimited. They're

6:17

like, oh yeah, you're right. We're shutting you down like unlimited. So now that

6:21

chat, yeah, now that chat GPT came out, they're not threatening to shut me down anymore.

6:25

I think they're just happy I'm paying 'em. So, I love it.

6:28

chat, GPT sometimes is really good and sometimes you don't get that creative articles. So,

6:34

and then does Google recognize it? So I've taken 'em and I've put 'em into AI recognition

6:39

tools and it doesn't seem like, I mean, from the scores they spit back, I don't think they

6:44

know. But that's why, like what we do internally is we change the headings around.

6:50

We write a little bit something else, like some feelings like, hey, if you're feeling

6:54

like, 'cause when you put feelings into a, a blog post or some content, like the

6:59

AI doesn't really do that, right? Right. So,

7:02

I try to, we try to add some emotions and a little bit of feeling into it. Okay.

7:06

but you know, we've been doing it for two and a half, three years and, you know,

7:10

been wildly successful. So I think the propaganda behind Google being against AI

7:17

is that Google really can't figure it out and they're really not against it. Okay. Yeah. And because

7:23

really you could go Jasper or chat GP or any of these other ones Yeah. And they're

7:28

kind of like the new Google, like you can ask them Yeah.

7:30

Question. They'll search everything hopefully. Yeah. Here's another tip for your

7:33

audience. So if you were to ask a question like, how much should dental implants

7:37

cost, right? Like, people ask questions. So if you see on Google and you search something

7:42

like that, and it says people asked. So a really powerful tip is to put those people asked questions on your homepage

7:49

of your website the homepage has the most power of your website. So when you have those people ask

7:54

questions, you're educating your customers and you're providing value. And Google

8:00

loves that. Google absolutely loves that. So when you put those people ask questions

8:04

on the homepage of your website, it's relevant content. 'cause Google's telling you right there, people ask these

8:08

questions. so that's another little trick that really helps give your website authority.

8:12

What do you mean by people ask? So you look up those questions and you answer those

8:17

questions? Or do you put Yeah, if you, yeah. If you were to type into Google right

8:19

now, how much are dental implants?

8:22

And you scroll down just a little bit, two or three lines down, there'll be a little

8:26

box and it says, people ask and it'll have different variations of the question you

8:31

just asked. more questions populate, you click on it. So there's a whole bunch of questions there,

8:36

and you can pick questions that kind of apply to your business and put 'em on there.

8:40

Just like a roof, like a roofing company. Okay, how long does a roof last? How much

8:43

does a metal roof cost? Okay. I know I do see those like type in a question and there's

8:47

people asking questions like mine and some things I'm like, oh, maybe I should ask

8:50

that question. Yep. And it's okay. And it's, and Google's algorithm used to be a

8:54

popularity contest of how many links and, and people had to their website, but their,

9:01

their algorithm switched about a year ago to

9:04

more answering questions. And they use Quora, like the Quora Answer machine.

9:08

Google literally kind of figures out what people are asking related to the topic

9:13

and they value that far more than,

9:15

backlinks. So yeah. And that makes me actually feel better about Google wanting to

9:20

have a quality content and helping people find answers. Right. It's great. So, but

9:24

people don't realize it's easier today than it's ever been to get your website to

9:28

show up for search. Search. Okay. You think it would be harder because there's more?

9:32

No, it's easier. Okay. Because it's just content. It's doing content. Yeah. Okay.

9:36

Great. And so, tell me more about your transactional. So you have different,

9:41

explain that a little bit more. The transactional dental side of it. Okay, so transactional

9:45

dental, we do also work with,

9:47

Google ads. and we're really good at Google ads because

9:51

if you're paying for Google ads for your website and you wanna show up for emergency

9:55

dentist or emergency dentist near me, that's a search term that's actually searched

9:59

about 70,000 times a month. And those are great transactional customers.

10:04

Like, my mouth is killing me, man, like, and it's Saturday or whatever, like, I need

10:09

a dentist. So people search that search term.

10:12

and if you don't have emergency dentist on your website, the content in a right way,

10:18

you're gonna pay a higher cost per click. So let's say you're gonna pay $30 for the

10:23

click. Well, if you have the content on your website the proper way, you're only

10:27

gonna pay $20 a click. So you're gonna pay a lower cost. So what you wanna do is

10:32

you want to get congruent content on your website with the ad words you're paying

10:37

for. Okay. So the other nice thing about emergency dentists near me is we have a,

10:42

a keyword tool. I said it's searched over 70,000 times a month, but the keyword difficulty like a

10:48

hundred is the highest. It's only like a 24. So most people can put that content

10:55

on their website, even dentists, even in big cities.

10:57

you can show up for emergency dentists near me pretty easily. It sounds hard, but

11:03

it's not. Okay. So with that, so you're on your, let's say your first page of your website.

11:06

If you want to be emergency dentist, you want transactional customers. They're looking

11:11

for that, you know, they're looking for somebody to do a transaction with.

11:16

So right on your front page, you wanna put,

11:18

we are an emergency dentist or how do you, how do you word that? Or do you say, are

11:22

you looking for an emergency dentist or just any way you can get that in. Yeah, that's

11:26

great. Awesome question. Well, the first part is you don't need to brand your whole website

11:29

over emergency dentist. Google loves brands. So if your brand is Alpha Dental,

11:35

just your website's Alpha Dental, now you wanna have up in your search menus up on

11:40

top. You wanna have the services you provide, and emergency dentists should be one

11:44

of your services. So the way you code your website to show up for that search term,

11:50

that link up there, doesn't it, it counts a little bit, but not entirely. The biggest

11:55

bang for your buck you're gonna get on your homepage is a hyperlink that says Emergency

12:01

dentist near me. Exactly. The way people search it.

12:04

Now, down further on the page, you put a, people ask question and you ask a question

12:09

like, are emergency dentists expensive? Something along the terms of emergency dentist?

12:15

And you give a nice little article, couple couple paragraphs, and then you say, if

12:19

you need an emergency dentist near me

12:21

your blog post that's talking about emergency dentists near me.

12:24

that just absolutely lights it on fire. You're probably gonna end up on page two,

12:29

possibly page one, pretty fast.

12:32

Okay. Yeah, that's great advice. Thank you. But I heard that if you use the word

12:36

too many times, like if you put Yeah, try to put that in everywhere, that Google might kick you out or not like that.

12:41

Is that true or how does that Yeah, so it's just that it's over

12:44

is what they call it. Okay. Yeah. You don't need to say, oh, so I was on a,

12:47

it's funny, we have a customer who's a roofer in Austin

12:50

and it's funny 'cause I'm not gonna give his URL, but I think his URL has the word Austin, Texas in it.

12:55

But his hometown is Georgetown, which is just north of Austin. And every page

13:00

Georgetown roofer, best Residential Roofing in Georgetown, Georgetown this,

13:03

Georgetown that. And we had to just like, man, just get all of that Georgetown stuff

13:07

off of there. Like Google gets it, like you don't need to. Oh, okay.

13:11

So yeah, like almost like too desperate. Yeah. It was way desperate. We're like,

13:15

oh my gosh. And we pulled that off and then all of a sudden he started showing up

13:19

in other cities. He was wondering why he couldn't show up in Austin. 'cause every

13:22

piece of his content said Georgetown like 10 times. So you're right. Oh, okay. Just

13:27

really just once or twice, is plenty.

13:29

Okay. Yeah. Okay. That, that makes sense. That explains it better because I have

13:33

read articles before where it is kind of obvious and you're like,

13:36

okay, I got that. Like, gimme some, gimme some meat. So you wanna get, I always say

13:39

like, here's an analogy, Google is the hot girl. Right. The hot chick in the room.

13:44

Like, you don't wanna be I love you. Yeah. You wanna ignore her a little bit and she'll wonder Yeah.

13:49

Why you're ignoring her, right? Yeah. It's just like, you just wanna be like, Hey,

13:52

this is my brand. All I'm concerned with is my brand and yeah. We do these services.

13:57

Yeah. Then Google somehow attracted to you a little bit more.

14:00

that is a good way to put it, because you don't wanna look like a desperate dentist

14:03

either. Yeah. Right. 'cause if you're doesn't, yeah. The hot chick definitely doesn't wanna date the desperate guy. Like

14:08

not that guy. Yeah. And you can be desperate, but you gotta play a little. Yeah.

14:12

I love that. Little hard to get or little foreplay, whatever get him learn on in.

14:15

Yeah. Absolutely. Then how come little, little trickery no. Yep. In the game of advertisement.

14:22

Yep. And so, what's, what, what's some other stuff you can,

14:24

other tips and advice you can give to give to our audience?

14:27

Yeah, so, Google Maps we're really good at, at getting Google Maps to show up. Oh.

14:32

yeah, Google Maps are huge. 'cause a lot of phone calls come from their people. See

14:35

your reviews right off the top if you're in the top three.

14:38

to, so there are, specific calculated methods to get your Google maps to show up for certain search

14:44

terms. like I was saying, like, you know, roofer Austin,

14:47

like if you wanna show up for that search term, there's ways to get your map integrated with your website. So your website has to

14:54

have that search term on it and you have to put it in different tags. So there's

14:58

H one tags, there's H two tags. It's a little confusing.

15:01

but the services that you want your map to show up for should have an H two tag.

15:06

So H one would be like roofing company. That's my main topic, my main keyword. And

15:12

underneath the article of Roofing company, an H two tag would say Roofing company

15:17

near me. Right. Another H two would say residential roofing company. Another H two

15:22

tag would say Roofing company in Austin, Texas. So you're, you're laying them out

15:27

as subtitles of the main title.

15:29

okay, so headline. Okay, you kinda lost me. So like headline and then headline two,

15:33

is that what you mean by H two? Yep. Headline. So the big headline would be like for dentist it'd be dentist, right? But

15:38

dentist is so broad. So then you would say emergency dentist would be your H two.

15:43

And then you talk about emergency dental services. Okay. Or like implant dentist

15:47

and what kind of implants or, yep. Okay. Yep. And then you would do,

15:51

dental implants would be another H two. So if you want your Google map to show up

15:55

for dental implants, you need an H two with underneath of the dentist term. Okay.

16:00

Okay. So another thing about Google Maps is they measure,

16:03

how many times people ask for driving directions and photos. You wanna put a lot

16:08

of photos on your Google Maps. Now photos are geotagged. So you ever noticed on your

16:13

phone, when you take a picture, you can see on the map where all the pictures were

16:16

taken. Well, when you do a blog post and you're talking about Austin, Texas, the

16:21

picture you put in that blog post better be Geotagged in Austin, Texas. Oh, right.

16:26

So if we're attacking Austin, Texas, the photo was taken there, I it should be a

16:31

photo taken in Phoenix or Orlando or anywhere else. Right? It should be right there.

16:35

So you wanna give all these signals to Google? Well, your Google Maps is kind of

16:39

the same. You wanna put a lot of photos in there that are geotagged where you want

16:44

people searching for you. So if my, my office is located right where I'm at, but

16:48

my ideal customer is five miles that way,

16:51

well, I wanna geotag a whole bunch of photos five miles that way so that when people

16:57

are searching there, Google's algorithm says, wow,

16:59

he's, he does work here all the time, so we're gonna show his Google business listing.

17:04

That's kind of a nice little trip. Okay. Where do you put the Google? I'm kind of confused about the Google Maps. I

17:09

mean I, where do you put that on your website? Do you put an actual map on your website

17:12

or what is that? So yeah, you can put those on your website and

17:15

your Google business listing. Okay. so you'll upload 'em to your Google business profile. You can do that from your phone.

17:21

Like a lot of people ask, well, do I have to take the picture right there and upload it?

17:25

I always say take pictures all the time. Then when you're sitting on the couch kind

17:29

of bored, you know it's downtime, then just upload 'em all to your Google business

17:33

profile. Okay. That's what I do. I take pictures of everything. You never know when you need

17:36

it or you know, I have all these ideas in my head and someday I'm gonna sit down

17:40

and put 'em all together, say, map them all. I always say, man, life is not long enough. I got so many ideas.

17:43

I don't know how all in. So we'll see. I do And

17:46

They're all good at time. I think they're all good. Yeah. The one time I,

17:49

That's a bad idea. I'm like, that's a good business idea. Like, I have like a million

17:52

businesses in my head. So when I, yeah, when usually when I fly, I'll do that before take off. I try. I don't get internet

17:57

service. I just, because I don't, it's like the time where you don't, you can't get

18:00

it. I used to not be able to get it. Now you can get it, but then you go through

18:03

and organize all my pictures and things like that because you can do that without

18:06

having any service and be, you know, before you take off. You don't have to worry

18:09

about it. So I put everything into little files and then I can upload it. That makes sense.

18:13

Yeah. Yeah. I knew I heard of a guy, I didn't know the guy, but I know a guy who

18:17

knew the guy who was writing a book and he could not, like everything in the world

18:21

was distracting him. So he would book flights just, and he'd hop on a flight one

18:26

side of the country to the other, to the other. He just wrote his book while he was on the flights. Yes.

18:30

Wasn't disturbed and guess and you're kind of, it's good in the middle state that

18:33

way you're stuck. You can't go anywhere. Yeah. He was booked really fast and he was

18:36

finally done. Yeah. Sometimes, sometimes you need that focus time. Yeah. Nice long flight. Yeah.

18:41

So with, what else was, oh, and then, so when I go onto my phone and

18:44

I go to maps actually, like you were saying, or to get directions to look at. Instead

18:48

of going to the website and typing in a business,

18:50

I'll go to my maps and type in the business name

18:54

And get, and kind of get information from there and go to their website from the

18:57

maps. I've been doing that kind of lately, kind of doing a reverse thing. For some

19:00

reason I find it almost easier to get, maybe that's why it is. Yeah. To place aside.

19:05

Yeah. So Google also measures how many times people are asking for directions to

19:09

your business. So if you're like a dentist, you're kind of in the office. But I would

19:14

recommend like dentists when they're,

19:17

you know, their, their staff or coming in for work for the day, go on to Google on their phone and

19:22

search the dental location and ask for directions.

19:25

And so Google's like, Ooh, somebody's asking directions. Somebody, all these people

19:29

are asking directions to this dental office. They must be important. So they move

19:33

'em up in the maps 'cause they're getting kind of popular. So, and if you're a, in

19:37

a field like you're, you know, a roofer or you know, electrician or hvac, whatever,

19:42

when I always tell them, tell their technicians when they're coming back to the office

19:46

at the end of the day to hop on their phone and search the, search the business name

19:50

and then hit get directions. Oh. so Google measures all that and they're like, wow, these guys are getting popular.

19:55

We should start moving 'em up a little bit. So my house must be really popular because

19:59

I always like directions home. 'cause I'm always kind of out there from offices in

20:02

different areas. And so just to get to different way, I'm like home, directions home.

20:06

So, yeah. Yeah, yeah. And, and it's kinda weird 'cause you have to use Google. I

20:11

like Waze or even Apple Maps, but

20:13

you have to feed the beast. Right. Google's the beast that everybody goes to. So

20:17

yeah, you try not to, but kind of mix. It depends on where you're going. So sometimes you Yeah. Don't want

20:21

'em to know where you're going. So that's good. And this is a lot and it's over,

20:24

over my head. So do you help obvi, obviously that's what you do. You help people

20:28

like me or you know, businesses. Yeah. You do this stuff. So we have, we have a lot

20:33

of free resources on our website. So if you're listening to this and you have no

20:38

idea how to write a blog, you can go to collaborate pros.com

20:42

and we have a big button that says podcast. And if you click on that,

20:45

I'll show you how to show up for a near me search term. Like, I just give that information

20:50

for free because my, my real goal and desire is just to help other business owners.

20:55

Being a business owner, sometimes it's not fun and it's a lot of work.

20:59

but the knowledge I have, I wish I knew this

21:01

10 years ago, 15 years ago, but, I'm happy to share this knowledge. Okay. Yeah, I see that button on here, so I'll,

21:07

I'll click it myself as well. Nice. Check it out. Yeah. And also, I'll put this on

21:12

our website so people can find you faster if they, if they're driving or if they

21:16

need a, a quick link. You can,

21:18

find it in the show notes and also go to to the websites that you know. And thank

21:22

you so much for coming on the show today and for all your good advice.

21:26

have it. Thank you. Yeah, you're welcome, Cindy. It was really nice hanging out with