Matt Buder Shapiro is the Chief Marketing Officer of Vytalize Health, a new kind of Medicare Accountable Care Organization powering primary care practices with bold financial incentives and smart technology.Vytalize helps over 600 providers and manages more than $1 billion in medical spending. Matt previously was the Founder and CMO of MedPilot, which Vytalize Health acquired after helping navigate over 1 million patients through their healthcare experience. We talked about navigating healthcare payments, changing the patient experience, choosing your cofounders, and how to do marketing without a budget.