Digital Capital Advisors is pleased to announce the release of Episode Ten of our Fireside Chat Series, a weekly video program hosted by DCA Managing Director Andrew Daniel. Each episode, Andrew holds hour-long conversations with world class Founders, CEOs and Entrepreneurs in which guests share their stories, experiences and insights while contemplating key market trends and events in a discussion-based format.

In our tenth episode, Andrew speaks with Johannis Hatt, Co-Founder & CEO of Productsup. Founded in 2009, Productsup is a leading SaaS company that enables brands to distribute and optimize product data across ecommerce and retail channels. The company specializes in end-to-end product content control, offering a full suite of solutions to brands for management of the digital and physical shopping experience.

Andrew and Johannis begin by discussing the consequential shift in consumer preferences for online shopping that catalyzed a largescale transition towards ecommerce. They detail the role of COVID-19 in driving brands to rapidly prioritize ecommerce channels and the technological challenges they simultaneously face in managing digital product information and distribution. Finally, they end by discussing expectations for the progressive adoption of complex personalization and retargeting technologies used to tailor the online buying experience to the individual consumer, ultimately leading to the unification of retail with ecommerce over the long term.