Digital Capital Advisors is pleased to announce the release of Episode Four of our Fireside Chat Series, a weekly video program hosted by DCA Senior Investment Banker Andrew Daniel. Each week, Andrew holds hour-long conversations with world class Founders, CEOs and Entrepreneurs in which guests share their stories, experiences and insights while contemplating key market trends and events in a discussion based format.

In our fourth episode, Andrew speaks with Matthew Roche, Chief Executive Officer of Extole. San Francisco based Extole is an enterprise advocacy and referral platform that helps brands turn customers into advocates in order to harness the power of online sharing to the benefit of their bottom line. Extole enables marketers to connect with millions of advocates, scaling word-of-mouth to acquire new customers and increase loyalty using their greatest competitive advantage: their customers.

Andrew and Matthew discuss the role of advocacy, referral and loyalty solutions within the MarTech stack, the evolution of the customer journey and the rift between data driven and execution driven solutions. They also discuss the dynamics of the MarTech landscape, the strategic acquirer environment and the fragmentation of AdTech and MarTech.  

Watch Episode Four on YouTube or listen to the audio anywhere you listen to podcasts.