Introducing Gene Brutty! Formerly a creative director at both Apple and Google, Gene now serves as the co-founder and Executive Creative Director of Imagine IF LABS. Specialising in branding, storytelling, advertising, and marketing, Gene brings extensive experience from his time at Google, where he held a regional Creative Director role in the Asia-Pacific Region. He's worked with renowned brands such as Toyota, Nike, and Coca-Cola. At Apple, based in Los Angeles, Gene contributed to the successful launch of digital and social campaigns for the iPhone 12 & 12 Pro in 2020. Now at Imagine Labs, Gene applies strategic creative thinking to solve real business problems. This episode delves into Gene's personal journey, his discovery of design thinking, his impactful roles at Apple and Google, and his return to Perth (Boorloo).

IG: @genebrut@digitalcreators_au@harry.digital