Craig Graham, Co-Founder and CEO of Grayvault Consulting, has been a leading figure in the world of lead generation and direct-to-consumer (DTC) e-commerce marketing for over 13 years. With a wealth of experience under his belt, he has collaborated with top DTC brands such as Big Blanket Co, ShearComfort Seat Covers, Kerotin Hair Care, and OMG Commerce.

They discuss topics such as budget management, keyword targeting, and strategies based on the type of product or service being offered. Craig's expertise shines through as he provides practical advice for getting started with Google Ads and optimizing campaigns for success. 

Takeaways:
1. Performance Max ads are like a combination of all other Google Ads rolled into one.
2. Know your margins and desired cost to acquire a customer before starting a campaign.
3.  Monitor metrics such as impressions, clicks, conversions, and cost per lead.

Connect with Craig Graham
LinkedIn: https://www.linkedin.com/in/craig-graham-grayvault/
Website: https://grayvaultconsulting.com/

Connect with Jeffro
Website: https://www.frobro.com
Social Links: https://www.tiktok.com/@frobroweb

Timestamps:
00:00 Google Ads and SEO work together for leads.
05:57 Metrics guide campaign success: impressions, clicks, conversions.
07:47 Google Ads, Analytics for starters, external platforms later.
11:18 Consider various aspects for budget and strategy.
16:24 Bottom-up approach, prioritize generating revenue quickly. Consistent budget.
17:48 Start with budget, scale with profit.

More Customers here: www.frobro.com/dominate