Idea Decanter shares how video marketing allows RIAs to showcase their personalities as well as your firm's passion and purpose.

Show notes:2:30 What should my videos be about?3:30 Leveling up from the written word4:45 Bringing your authentic POV to your audience7:50 Onboarding new clients with an Airplane Video from the team at Center for Financial Planning10:45 Laura attempts hard math (don’t judge)11:40 Pre-shoot jitters and fixes in post-production14:45 Do I need to know how to produce a video? (it’s no mystery)16:30 Sharon talks about the video “gateway drug”19:00 Getting real (this one’s about you, Doug)21:45 The MOST IMPORTANT step that so many people skip26:40 What you could be doing with video on Facebook that you didn’t even know about (Sharon talks pixels!)30:45 Taking your bio to the big screen32:15 When your video needs a refresh35:00 Jake talks about “exposing yourself”37:00 How to get started — even if it’s DIY39:30 A little something special for the listeners! #freebie