Neil Patel is the co-founder of Crazy Egg, Hello Bar and as of three months ago, runs a client services business called Neil Patel where he helps companies like Amazon, NBC, GM, HP, and Viacom grow their online revenue and traffic. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. An innovator in his field, Neil has been named as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. As an expert in Facebook, or more specifically Facebook live, Neil walks us through how to run a successful live stream for those first timers, while also sharing tips and tricks for how to increase your customer conversion rate and online following.

Podcast Highlights:

Neil discusses with Eric how he got into client services, his newest business venture, and how he helps companies drive more traffic and revenue to their web pages through his expertise in all things social media, including Facebook, live (1:36)

Neil gives us his no-nonsense advice for those worried about their first live stream, and how to get over the first time jitters we all have experienced in the past. (4:30)

Listen to Neil discuss how long your next Facebook live stream should be as it has a huge impact on whether or not people will buy your products (7:06)

Neil highlights the importance of interaction among you and your audience when live streaming, but shows us how over engagement can derail the purpose of the stream, making places like FB live and Instagram live better than periscope (8:37)

Find out how you can get into contact with Neil and learn all about his company, Neil Patel (13:34)

What you will learn:

Facebook Live is a great tool to use when trying to generate online sales according to Neil who gives us advice on to use Facebook Live, the concept of educating people on your products, and “special offers” to increase your rate of conversion and number of sales (2:35)

Streaming your first Facebook Live video can be intimidating, therefore knowing your audience and doing a “test run” is key. Neil gives us his step by step advice on how to use your first live video as a way to figure out what your audience likes, what they respond to, and in general, the things you can improve for the next live stream you do (3:20)

Listen to Neil give us his playbook on using Facebook analytics to plan your next live stream and his explanation for why timing is everything when it comes to going live on Facebook and attempting to convert followers into customers (5:02).

Follow-up after a live stream is one of the best tools for increasing sales revenue, meaning it is important to continue educating your audience on why they need your products, otherwise sales become flat again. Avoid this mistake as Neil guides you on the steps to take post-live stream to ensure you are getting the most engagement possible from your stream (8:12) and (11:52)

Learn how to market and advertise your Facebook live stream like Neil to maximize not only your exposure but also the number of people you convert into customers (9:56)

With so many social media sites like Facebook, YouTube, Periscope, and Instagram, it is hard to know and decide which is the best platform for your live stream. However, Neil walks us through why it is so important to only be active live on one site at a time, and how one live stream at a time means a higher rate of customer conversion (12:48)

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