Performance starts with strong team chemistry. On this episode, John Tyreman shares 10 characteristics of a healthy marketing team and examples for each:

1. They have good team chemistry
2. They understand why buyers buy
3. They align goals and business objectives
4. They're proficient with marketing technology
5. They understand business finance and metrics
6. They can manage projects across multiple resources
7. They use the right agencies, consultants, or freelancers
8. There is a blend of creative, analytical, and promotional skills
9. They flex to adjust tactics while staying true to overall strategy
10. They communicate well with other departments and stakeholders