In this episode, we interview Kevin Guest, CEO of USANA who gets personal and shares the things that have helped him become both an inspirational and successful business leader. We get a glimpse into how behavioral insights has become an important part of his routine to better communicate with his company's leaders who are driving stellar results.  We also get insights into how important positive customer and distributor relationships are for a brand, some personal experiences playing the guitar at the Grand Ole Opry and the unique experience that inspired authoring his new book: All The Right Reasons.