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Episode 167 - Entrepreneur Franco Perez is Reimagining Mobile Homes and Expanding Affordable Housing across the Bay Area

Episode 167 - Entrepreneur Franco Perez is Reimagining Mobile Homes and Expanding Affordable Housing across the Bay Area

Released Tuesday, 16th April 2024
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Episode 167 - Entrepreneur Franco Perez is Reimagining Mobile Homes and Expanding Affordable Housing across the Bay Area

Episode 167 - Entrepreneur Franco Perez is Reimagining Mobile Homes and Expanding Affordable Housing across the Bay Area

Episode 167 - Entrepreneur Franco Perez is Reimagining Mobile Homes and Expanding Affordable Housing across the Bay Area

Episode 167 - Entrepreneur Franco Perez is Reimagining Mobile Homes and Expanding Affordable Housing across the Bay Area

Tuesday, 16th April 2024
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Franco Perez is an innovative entrepreneur and the driving force behind Franco Mobile Homes. Growing up in a family with unstable housing, Franco was determined to create affordable housing solutions in Silicon Valley and beyond. He discovered the potential of mobile home parks and has since built a successful business focused on helping families transition from renting to mobile home ownership. Franco's goal is to provide a stepping stone for families to achieve financial security and ultimately purchase their own homes.

SHOW SUMMARY

In this episode of The Disruptive Successor Show, Jonathan Goldhill interviews Franco Perez, the founder of Franco Mobile Homes. Franco shares his personal journey from experiencing housing instability to becoming a pioneer in affordable housing solutions. He discusses the misconceptions and stigmas associated with mobile homes and highlights the benefits of mobile home ownership. Franco explains how his company is reimagining mobile homes and converting old trailers into luxurious, modern homes. He also addresses the housing crisis and the importance of providing affordable housing options for middle-class families. Franco's passion for helping others and his commitment to creating positive change in the housing industry shines through in this inspiring conversation.

KEY TAKEAWAYS

  • Franco Perez's personal experience with housing instability inspired him to create affordable housing solutions.
  • Mobile homes offer a more affordable option for families looking to transition from renting to homeownership.
  • Mobile homes provide the benefits of homeownership, including tax breaks, appreciation, and the ability to build equity.
  • Franco Mobile Homes is focused on rebranding and destigmatizing mobile homes through education and showcasing the modern, luxurious options available.
  • The company is expanding its reach to other metro areas and partnering with construction companies to provide affordable housing solutions nationwide.

QUOTES

  • "Mobile homes are a perfect stepping stone and a beautiful place for people to start their wealth-building journey."
  • "Mobile homes provide a more flexible and affordable option for middle-class families to enter the housing market and build financial security."
  • "Our goal is to enable people in other areas to build affordable housing solutions by sharing our blueprints and partnering with construction companies."

Connect and learn more about Franco Perez.
https://www.linkedin.com/in/francotv/
http://franco.tv/

If you enjoyed today’s episode, please subscribe, review, and share with a friend who would benefit from the message. If you’re interested in picking up a copy of Jonathan Goldhill’s book, Disruptive Successor, go to the website at www.DisruptiveSuccessor.com

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From The Podcast

Disruptive Successor Podcast

The Disruptive Successor Show is a podcast for next-generation leaders in family businesses and entrepreneurs who want to disrupt the status quo to grow their business and take it to the next level. We all know that what got us here isn’t going to get us there. If you are taking control over your family’s business or trying to get your business to the next level, you will need inspiration, advice and resources to help you create a massive impact.Listeners of my show include not only the millennial or Gen Z but also the Baby Boomer and Gen Y. My listeners tend to be involved in these industries: business services, construction, design-build-maintain landscape contracting, food manufacturing, property management, real estate, and technology. And are interested in issues like business coaching, branding, communication, difficult conversations, disruption, employee ownership, exit planning, financial management, leadership, innovation, intergenerational transfer, marketing, multi-generational family businesses, business operations, process documentation, security, selling, storytelling, succession, visioning, wealth management, My guests are entrepreneurs, family business advisors, multi-generational and Gen 2 family business leaders, heads of university family business programs, consultants, coaches and firms that serve those who are growth businesses. Clients of my show typically are running businesses with 10 to 200 employees and $1M to $20M in revenues. Their concerns include: scaling up, exit planning, succession, leadership development, disruption, business planning, finances, growth planning, transferring generational wealth, transferring control, ownership issues, and more. The benefits listeners receive are introductions to experts and advisors around the issues of growing and exiting a business, whether it’s a family business or entrepreneurial venture. They get a feel for the challenges other business owners and leaders face and how they overcame them. They will hear stories from people and how they came to do their work and why. My shows feature handpicked guests who engage with me in casual conversations lasting between 30 to 40 minutes. You can expect to be entertained, engaged and may even get takeaways like business tools or ideas for implementation in your business. I’ve led entrepreneurial adventures in art, clothing, a holistic health lifestyle magazine and trade show, shoe manufacturing. I’ve also led several non-profit organizations. I earned an MBA from the University of Southern California in Entrepreneurship. I’ve been advising, coaching and consulting family-owned, family-run and entrepreneur-led businesses since 1989. My love for entrepreneurship follows the closure of my family’s sizeable multi-generational clothing manufacturing company after eight decades of operation because there were no successors. After uncovering the code to scale up a family-run business - a playbook and a disruptive successor - I wrote a book called Disruptive Successor: A Guide To Driving Growth in Your Family Business.My podcast is my effort to bring interested people into the conversation to benefit disruptive successors.

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