Building a sustainable long-term business takes more than just that disruptive dream. It takes a lot of experience. It takes boring stuff like accounting, knowing how to build a marketing plan, knowing the go-to market, and knowing how to do so many other things that business owners do every day. ICO marketing specialist Dennis H. Lewis says that is the reason he wrote his book, Behold The Cryptopreneurs. Defining a cryptopreneur as somebody who understands business as more than the tech and the token, but about solving problems, Dennis dives into what we should be focusing on when building a company.