On this week's episode, we have Naufal and Anne talk to us about going back to the core and building a brand that connects with your audience. Naufal Ahmad is a young civic leader and a co-founder at Kirkira innovation hub, where he oversees the brand's strategy and help to develop startups. He is also the curator of TEDx Kangiwa and founder of the mallam clothing. Anne Afolabi is a Marketing and Communications Enthusiast who is passionate about bringing ideas to life, creating great products and experiences that help brands communicate better with their stakeholders. She has over 5 years of experience strategizing innovative digital and traditional experiences for small startups and big brands like Diageo, Godrej, Nestle and Unilever.

Her desire to bridge the communication gap between brands and the generation z pushed her to start a research blog www.thezstrategist.com, a digital hub that delivers genuine insight on the generation Z.