The healthcare industry is facing significant staffing shortages, leading to high turnover rates and substantial costs for practices in both clinical and non-clinical roles. In this episode of the DrMarketingTips Show, Jennifer discusses how your marketing department may hold the key to resolving your staffing and retention issues.  

Tune in to this special episode of the DrMarketingTips Show from the Missouri MGMA to learn recruitment and retention strategies that integrate marketing tactics with operational practices.

By building a positive company culture and actively managing online reputations, practices can create environments that attract and retain top talent.

What You'll Learn in This Episode:

• Healthcare’s Retention Problem: Insight into the staffing crisis in healthcare, including statistics on job vacancies and the high cost of turnover.
• Recruitment Strategies that Work: How marketing and HR can collaborate using targeted ads, dedicated landing pages, and recruitment videos to reach potential candidates effectively.
• Building a Positive Company Culture: The role of day-to-day interactions and management in fostering a workplace environment that supports retention.
• Tactics for Retention and Engagement: How operations and HR can implement employee surveys, management training, and marketing tactics like contests to improve employee engagement.
• Measuring Success: Methods for tracking vacancy rates, turnover numbers, employer review scores, and employee feedback to gauge the effectiveness of strategies implemented.