Today on the Podcast, The Knocking on Your Heart.
You know when you're at one of those huge conferences and you're meeting all kinds of creative entrepreneurial folks from all kinds of places?
You're chatting quickly here and there between speakers. Passing by briefly between bathroom breaks.
Wishing you could chat with influencers but find yourself seated with the friends you came with cuz there's barely time to eat and pee — let alone introduce yourself in a non crazy-person way.
You feel a weird mix of excitement and dread.
There are specific names you want to "connect" with and certain folks you want to avoid. So you're racking and stacking who to prioritize. Maybe you practice your elevator speech on the plane, in the taxi, at your hotel. No doubt you dress to impress and ya come camera ready, costs be damned!
If this is you, know this is also about 99.9% of every conference goer on the planet. Even the ones you most look up to have that same twinge of "conference crazy" as I call it. One part nerves, one part thrill, one part pressure. You've put a lot of time, money, and energy into going. It makes sense why you might be thinking, "This HAS to WORK." But oye is that a slippery slope!
And then suddenly the weekend's over?! You're flying home, bombarded with a billion BIG ideas, already starting to feel the high coming down and thinking ...
"Wait, it's over? I met sooooo many people; why do I feel like I barely talked to anyone." You're looking through your phone and it's all detail shots and flatlays and boomerangs and photo booth groupies. You think, "It looks like I had a great time. Why did I feel so lonely? So spastic? So desperate?" And you're wondering, "How the heck do I make this count?"
So, you skim through your pages of notes ...
Sound familiar? It's a vicious cycle. One every entrepreneur has been on at one time or another. Know you're not alone. You're in the exact right place.
Build your business "small but mighty; slow and steady."
Now more than ever, when so many women are launching offerings from their laptop (juxtaposed by registering for 1000+ person swaggy conferences with tracked themes or enrolling in monthly online memberships for hundreds of folks at all different stages of business and seasons of life), you need to remember that the BEST businesses — the ones that thrive creatively, spiritually, emotionally, mentally, physically AND financially — are the ones built on real life, genuine, intimate relationship circles. They are the brain trusts. The collectives. The masterminds. Not only sustainable in business but in life. Because ...
Quickie conference chit-chat like, "Oh, hey! So, what'd you think of the panel?" is great but not enough.
Loop giveaway partners are smart but not enough.
Instagram Lives are fun but not enough.
Private Facebook Groups are 24/7 but not enough.
What is? Truly investing in others (& they'll invest in you).
Giving more than taking. Sharing more than competing. Learning more than preaching. Not with hundreds. Not with thousands. But with a precious few, we hold on.
It's the people you've supported, the ones you've truly gotten to know and serve, who will get you through. Not the room you tried to "work" nor the list you promo-blasted last week.
Better yet? They're the ones who'll remind you who you are, what you want, why you started.
They're the ones who'll look you, dead in the eyes, call the elephant out in the room, and say, "Sister-friend, what's up? I see you're struggling. What do you need?" They're the ones who roll up their sleeves, offer their resources, and introduce you to the right people, at the right time, in the right way.
And that, friends, is how authentic marketing and genuine sales funnels are made. One slow, sincere, surrendered conversation at a time. We draw the circle wide. So come sit by us.
Enter my conversation with Nitika Chopra ...
Nitika Chopra is a certified life coach, wellness entrepreneur, go-to resource for young women around the globe, and a motivational lifestyle guru.
On a mission to inspire radical self-love, she began her entrepreneurial journey as the founder of the popular online magazine Bella Life in 2010. The host of the talk show Naturally Beautiful on Z Living, which focuses on a holistic approach to beauty from the inside out, her passion for beauty and self-love recently landed her a job with a luxury skin care brand as their on-air beauty expert for QVC.
While she is a passionate, colorful, and inspirational voice supporting people in their journey to access more self-love by creating a lifestyle reflective of it — she's also as real as they come.
She's a woman I'm grateful to have deep-dived with and look forward to hosting again soon. Listen in, share this episode, and let's give Nitika a giant Dreamcatchers hug.
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