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8:00
machine, Isaac Singer. Yes. And this is
8:02
actually a legal battle that played out
8:04
in the press. It was very dramatic.
8:06
And it certainly could be its own
8:08
podcast episode. So perhaps we will get
8:10
into that in the future. But we're
8:12
not going to go into those details
8:14
today. But what we will
8:16
expand upon, however, is one of Elias's
8:18
lesser known contributions to fashion history. At
8:20
least, April, I certainly had no idea
8:22
before researching for this episode that he
8:24
is not only one of the founding
8:26
fathers of the modern sewing machine. He
8:28
is also a founding father of
8:31
the modern zipper, one of several founding
8:33
fathers, in fact, because the history of
8:35
the zipper, as it turns out, is
8:37
a very multi-person international affair.
8:39
As are a lot of
8:42
these inventions of the 19th century, right? There's just
8:44
something in the cultural zeitgeist. A lot of people
8:46
are trying to solve the same problem at the
8:48
same time by way of technology. So
8:51
in 1851, Howe received a patent for
8:55
an, quote, automatic continuous
8:57
clothing closure. As
9:01
he writes in the patent, quote,
9:03
my invention consists of a series
9:05
of clasps united by a connecting
9:07
cord. The said clasps running or
9:09
sliding upon ribs formed of any
9:11
suitable material. The advantage of
9:13
this manner of fastening garments consists of
9:15
the ease and quickness, which they can
9:17
be opened or closed where there is
9:19
no liability of their getting out of
9:21
order. I'm
9:23
a little confused about what this means. But
9:26
OK. Yes. And you're not alone.
9:28
And it's not exactly the modern day zipper
9:30
we know and love, but the idea is
9:32
there, right? So we are
9:34
all, of course, familiar with the zipper
9:36
design of today that consists of two
9:38
separate strips of metal or
9:41
more commonly today plastic teeth that join
9:43
together, right? These teeth are connected to
9:45
a strip of material on either side.
9:47
And they interlock when you pull or
9:49
quote, unquote, zip that slider up. And
9:51
thus, you join together these disparate pieces
9:54
of fabric, which were once two strips
9:56
are now one. So in house design,
9:58
and I'm going to try to explain this in a second. and
10:00
I'll post an image because I don't do it very well. So
10:03
the teeth are already joined
10:05
at the bottom of the opening you
10:07
wanna close and you close
10:09
that opening by pulling on a cord
10:11
which then pulls the device up along
10:14
the ribs and closes the
10:16
garment, if that makes sense. So
10:18
it's the closure that moves. Yes,
10:20
the closure already exists, but it
10:22
moves. So it doesn't join
10:24
together, essentially, it's already closed. So like I
10:27
said, it's a little hard to explain, but
10:29
we will post images. Dress
10:32
listeners, you have heard us mention our
10:34
friend Rebecca Devaney who runs Textile Tours
10:37
of Paris several times on the show
10:39
now, and we cannot wait to tell
10:41
you about her latest offering. Rebecca
10:43
and Jo Andrews, who is the host
10:45
of the Haptic and Hue podcast, have
10:47
created a series of textile travel guides
10:50
for the Intrepid Traveler. If
10:52
you are a textile or fashion lover,
10:54
these are the guides we have all
10:56
been waiting for. They are designed for
10:58
anyone who travels in search of textile
11:00
treasures, but despairs they may be out
11:02
of the loop. So Rebecca and Jo have
11:04
done their best to make sure you don't
11:06
miss a stitch again. Six
11:08
downloadable PDF guides have been
11:11
published so far for London,
11:13
Paris, Dublin, Lyon, and Venice,
11:15
and the latest is for my hometown, New York
11:18
City. The textile travel guides are
11:20
designed to help you plan your trip in
11:22
advance and then easily navigate your way to
11:24
textile treasures when you arrive at your destination.
11:28
The guides include a custom-made Google map with all
11:30
the listings pinned, and they are even color-coded. Rebecca
11:33
and Jo have already threaded your next
11:35
textile adventure all together for you, and
11:37
you can find all six guides available
11:40
for download now at textiletoursofparis.com by clicking
11:42
on the Textile Travels tab. And
11:44
dress listeners through June 30th, you can get 20%
11:48
off the brand new Textile Travels Guide for
11:50
New York by using the code Dressed20. That's
11:53
textiletoursofparis.com with the
11:55
discount code Dressed20. Yes,
11:57
and needless to say, Paul
12:00
never marketed this particular design, which
12:02
it has been speculated might have
12:05
to do with the success of
12:07
his sewing machine. He didn't want
12:09
to sacrifice one to the other,
12:11
I suppose, but regardless, he missed
12:13
out on an opportunity to continue
12:15
this idea's development and thus reap
12:17
the benefits of the remarkable success
12:19
the zipper would enjoy during
12:21
the 20th and 21st centuries. And
12:24
thus, the next step towards the
12:26
modern day zipper comes to us
12:29
via one Mr. Whitcomb Judson, I
12:31
love that name, by the way, who
12:33
in 1893, 42 years after Howe, patented a shoe fastening,
12:38
which was comprised of a, quote, series
12:41
of clasps, secureable to the flaps
12:43
of the shoes or other corresponding
12:45
parts to be fastened, end quote.
12:47
And this was done by a hand
12:50
device that automatically engaged or disengaged the
12:52
clasp by a single continuous movement. So
12:55
unlike Howe, Judson would actually manufacture
12:58
his new design launching the universal
13:00
fastener company and debuting his new
13:03
clasp locker at the 1893 Chicago's
13:05
World Fair. Although
13:09
it must be said, this does
13:11
not seem to have ended up
13:13
being a commercially successful venture. And
13:16
when you look at the patent for this
13:18
design, you can actually kind of see why
13:20
it might not have been super successful. It's
13:23
a little complicated unnecessarily. So it's essentially a
13:25
series of hooks and eyes. And
13:28
it's still really not the design we're going
13:30
to recognize as the modern zipper. But
13:32
that is going to come to us
13:34
thanks to another person at Judson's universal fastener
13:36
company. Actually his
13:38
head designer won Gideon Sundback.
13:41
Awesome names all around today. Yes. And
13:44
I will say I hope I am pronouncing that correctly because
13:46
he is Swedish American. And
13:49
he's an electrical engineer who's the head designer at
13:51
Universal Fastener Company. He actually will take out a
13:53
series of patents in 1913 and 1917 that drastically
13:55
improve on
13:59
the fastener's design. by streamlining the
14:01
materials and the process by which it works,
14:04
so much so that when you look at
14:06
his patent for his separable fastener from 1917,
14:09
it has two rows of interlocking
14:11
metal teeth, you recognize the modern
14:14
zipper. In design, Cass, but not
14:16
in the name. Because while Gideon's
14:18
quote-unquote new hookless fastener was heralded
14:20
at the time as the device,
14:22
quote, the world had been waiting
14:24
for, it would surprisingly
14:26
be the American rubber manufacturer company,
14:29
BF Goodrich, who's really known for
14:31
tires, I guess. Exactly. Who would
14:33
give the zipper its name. Starting
14:36
in 1923, the company began using
14:38
the innovative new product in a
14:41
new rubber boot that they were
14:43
promoting. And as it turns out,
14:45
zipper was the name given to
14:47
these boots and not the
14:49
hookless fastener, which they utilized. But
14:51
zipper, as a term, quickly became
14:54
the go-to name for the innovative
14:56
closure adopted by the many manufacturers
14:58
that began implementing this same type
15:01
of closure in a whole host
15:03
of products. So it's
15:05
not surprising that this term
15:07
zipper quickly replaced hookless fastener, Cass,
15:10
because the phrase hookless fastener does
15:12
not exactly excite the senses. No,
15:15
but zipper certainly does, literally, because,
15:17
April, I don't know if you've
15:19
ever considered this. I certainly hadn't.
15:22
But zipper is something known as
15:24
a onomatopoetic,
15:28
which is a word I have never heard of,
15:31
and I'm guessing you probably have because your vocabulary
15:33
is... Onomatopoeia. ...exponentially better
15:35
than mine. But I had
15:37
never heard of this word. This word means,
15:40
in general, that something is named for the
15:42
sound it makes. So the
15:44
zipper is named for the sound
15:46
it makes when it zips. Which
15:49
I just think is so fascinating,
15:51
as is this history in general,
15:53
especially the fact that Goodrich is
15:55
making women's galoshes, or rubber boots,
15:58
at the dawn of the 20th century. So as
16:00
you mentioned, looking at Goodrich's early
16:02
ads, Zippers was the name initially
16:05
given to the boots that used
16:07
the hookless fastener. And once
16:09
that name was out there, it really
16:11
stuck. The zipper becomes quite a sensation
16:13
and the excitement around it is really
16:16
evidenced in a 1926 menswear
16:18
magazine article. I'd never even
16:20
heard of this Fairchild publication,
16:22
menswear magazine. And this article
16:24
is entitled, Tobacco Pouch Panties
16:26
Boon to Button Chasers. April,
16:29
let's try and illuminate what tobacco
16:31
pouch panties are and button chasers
16:34
for our audience, shall we? Okay,
16:37
I have lots of questions about
16:39
what tobacco pouch panties might be.
16:41
Maybe we will or will not get to the bottom
16:43
of that. But this article
16:46
begins, quote, God made
16:48
pearl, manmade buttons, and
16:50
only a personal devil could conceive
16:53
some of the profanity that buttons
16:55
inspire. Like all of mankind's
16:57
undertakings, buttons fall just a little
16:59
short of performing the perfect function.
17:02
A few months ago, makers were predicting
17:04
a pearl button shortage. Statisticians
17:06
were busy compiling figures to show that
17:08
if all the lost buttons were piled
17:10
up in a heap, that it would
17:12
look like the Woolworth building. Bachelors
17:15
were hoping for the best and banging
17:17
their heads on the iron rods under
17:19
single beds as they pursued buttons that
17:22
had torn loose, end quote. I
17:24
mean, who knew that losing your
17:26
buttons was such a huge problem and
17:28
so vexing? Yes, but
17:30
problem no more because as
17:33
the article tells us, quote,
17:35
now zipper underwear has come
17:37
along and tobacco pouch panties
17:39
are available. Recent entries also
17:41
include zipper luggage, zipper overshoes,
17:43
zipper, golf bags, zipper work
17:45
clothes and other mess chain
17:47
miracles. Man's clothes now operate
17:49
like a mechanical toy. A few well
17:52
timed gestures strip the mail, pull the
17:54
wrong string and shock an entire neighborhood.
17:57
So this article was obviously quite fun. and
18:00
also surprisingly insightful into gender dynamics
18:03
of the period as these social
18:05
anxieties about the modern
18:07
working woman of the era arise
18:09
a little bit here. Apparently the
18:12
zipper was an incredibly important addition to
18:14
the aforementioned
18:16
button chaser, the men, because women
18:18
in his life were no longer
18:21
available to sew his fallen buttons
18:23
back onto his car. Quote, the
18:25
modern woman has lost her thimble and
18:27
doesn't know where to find it. The
18:29
finger that formerly wore a silver
18:32
crown is now punching a noiseless
18:34
typewriter, wearing a long triangle shaped
18:36
and highly decorated fingernail or manipulating
18:38
an orange stick. And for anybody
18:40
who doesn't know what that term
18:42
is, it's a nail file essentially.
18:45
A typist or a manicurist is born every
18:47
minute. Home sores are as rare
18:49
as men who wear darned socks. Making
18:52
two salaries do the work of
18:55
one has pretty well wiped out
18:57
the thrift instinct among Eve's nieces.
18:59
End quote. Wow, that's
19:02
a lot. I actually
19:04
love this so much because it just
19:06
gives insights into this new generation of
19:08
working women and what they're doing and
19:10
how they're doing it. So it was
19:13
perhaps unexpected to get into that in
19:15
this article, but not entirely surprising to
19:18
find these sorts of anxieties laid out
19:20
here. Right, April? I mean, considering the
19:22
fears of women leaving the domestic sphere
19:24
and their domestic duties behind, and that
19:27
of course includes mending men's clothes, have
19:29
been playing out in satiric representations since
19:32
at least the 19th century when women dared
19:34
to fight for the right to vote. Luckily,
19:36
the zipper has appeared to save the distraught
19:38
male sex who quote, equipped with zippers could
19:40
probably cut down his waist motion about half.
19:42
He could stay in bed 10 minutes longer
19:44
in the morning. So
19:46
the zipper was really a lifesaver in more ways
19:49
than one, April, although dress listeners, I will have
19:51
to say I'm the one who researched this part
19:53
portion of the episode, and I could not get
19:55
to the bottom of what tobacco
19:57
pouch panties were. Although I I
20:00
do know that Goodrich also
20:02
used zippers on tobacco pouches.
20:04
So maybe panties is some
20:06
sort of pouch. And
20:08
as we know in etymology, the
20:10
meanings of words change. So maybe
20:12
that's what it was. Or
20:15
maybe it's a pouch that was stuffed in someone's panties.
20:17
We are not going to get to the bottom of
20:19
that today. Be sure, though,
20:22
when I feel the need to
20:24
go down a rabbit hole, I'm going to take for a
20:26
round with this one. This will be it. I'm
20:29
going to be watching a movie and
20:31
researching for you guys what tobacco pouch
20:33
panties are. So maybe zipper undershirts and
20:35
zipper underwear, perhaps, didn't quite
20:37
translate into mainstream culture. But
20:40
the zipper certainly did. By
20:42
the 1930s, it was being used
20:44
in everything from men's trousers to
20:46
women's high fashion. And the
20:48
latter was the subject of a 1937 Life magazine article, which
20:53
says, quote, now everything's zippers. And
20:55
it talks about how at the
20:57
Paris fashion openings of that year,
20:59
quote, Malignot, the English captain who
21:01
was now a leading French dressmaker,
21:04
showed a winter coat which zipped
21:06
from head to neck. The
21:08
buyers and fashion reporters were
21:10
accustomed to zippers on underwear,
21:12
sports clothes, house coats, but
21:14
a full-length zipper on a
21:16
dressy, box-trimmed coat was sensational.
21:19
Overnight, the zipper, which since 1913 had
21:22
been an accepted functional gadget
21:24
for smooth, secure clothing became
21:27
an important style element. And
21:29
it must be said here, for those of you who
21:31
know I'm a big Scapparelli fan, that
21:34
Malignot was not the only
21:36
couturier at this time who
21:38
was using zippers in their
21:40
ensembles as the
21:42
form of adornment, actually. Elsa Scapparelli
21:44
did this quite frequently and sometimes
21:46
quite blatantly. She wasn't just using
21:48
them, adding them along the sleeve
21:50
to some of her 1930s evening
21:53
gowns. And Scapparelli
21:55
is one of those designers who's very
21:57
much known for pursuing and using
32:00
wants today. Same with zipper.
32:02
I didn't come across anything
32:04
with Goodrich being PO'd that people were
32:06
using zipper, but that was their name.
32:08
So I don't know how that translated
32:10
as well. Well, Velcro
32:12
is very insistent that they are
32:15
Velcro brand products and that that
32:17
hook and loop fastening system is
32:20
to be credited as such. Interesting.
32:23
But back on the point of the name,
32:26
Velcro actually takes, and this was
32:29
fascinating to learn, takes its name
32:31
from the Vel in velvet and
32:33
the Crow in crochet. So
32:36
hook and loop. So
32:38
even the term Velcro roots itself in fashion
32:40
terms, which I thought was really interesting. And
32:43
while today Velcro and other hook and
32:46
loop products are used widely in
32:48
a variety of products, the fashion
32:50
trades were an early adapter of
32:52
the product when it was known
32:54
specifically as Velcro as it exploded
32:56
onto the market following its patent in
32:58
the US in 1958. Time magazine
33:01
described it in September of that year
33:04
as quote, two strips of
33:06
fabric, one with thousands
33:08
of tiny nylon hooks, the other
33:10
with thousands of equally tiny nylon
33:12
loops. When the strips are pressed
33:14
together, the hooks catch the loops and hold
33:16
fast. And when the strips are peeled apart,
33:19
hook and loop easily disengage. Velcro
33:21
is not only jamless and washable,
33:23
but can be manufactured in any
33:25
width or color. This fall
33:28
Velcro fasteners will appear on everything
33:30
from women's make sweater collars to
33:32
men's slacks. After
33:35
a 1959 fashion show in
33:37
New York City's Waldorf Astoria
33:39
hotel displayed everything from Velcro
33:41
diapers to Velcro golf jackets
33:43
to Velcro closures on
33:45
ensembles for stylish society matrons. The
33:47
New York Times declared it as
33:49
quote, the end of buttons, toggles,
33:52
hooks, zippers, snaps, and even safety
33:54
pins. However,
33:56
despite the novelty, the bulky nature
33:58
of Velcro didn't necessarily enmeshed
34:00
itself into high fashion. It
34:03
really never has, if you think about it. It
34:06
did, however, find its place in
34:08
sportswear and outer space. In
34:11
1961, NASA used Velcro for
34:13
a variety of uses, including
34:15
closures on astronauts, space suits,
34:17
and boots, watch straps,
34:19
and most curiously, quote,
34:21
nose-scratching sticks inside helmets.
34:24
Mm-hmm. There's another rabbit hole for you. Just
34:26
add that to tobacco pouch panties. It's also
34:29
making you very claustrophobic, just even thinking about
34:31
the fact that you need a nose-scratcher inside
34:33
your helmet. In
34:35
1968, Puma began using Velcro
34:37
in its sneakers. And
34:40
this is something that really took off
34:42
in footwear design in the early 1980s.
34:45
Yes, do we all remember K-Swiss,
34:47
the closures? They were
34:49
the Itchoo, for those of us who grew up in the 80s.
34:53
But this explosion of the use of hook-and-loop
34:55
closures in shoe design in the early 1980s
34:58
actually has to do with the fact
35:00
that Dumestrel's original patent for Velcro expired
35:03
on April 2, 1978. So
35:07
this opens up the market for competitors
35:09
who then went on to engineer their
35:11
own versions of his hook-and-loop system, which
35:14
do not go by the Velcro trademark.
35:16
So you might be using a generic
35:18
version of Velcro that
35:20
uses the same idea, but it's
35:23
not technically Velcro. No, it is
35:25
not. It was genuine Velcro,
35:27
however, if you happened to be using or
35:29
if you were swathed in Velcro's 1992 collaboration
35:34
with Huggy's Supreme Diapers, which
35:36
was yet another charming piece of
35:39
the Velcro story that we uncovered.
35:41
Today, Dumestrel's original idea has a
35:43
myriad of applications under the Velcro
35:45
brand, including a hook-to-hook variant, which
35:48
is an appearance more akin to
35:50
a zipper. And since 2020,
35:52
Velcro Eco products have become
35:54
widely available, which employ
35:56
a significant percentage of recycled
35:58
materials dress
40:00
listeners because they were subsequent appeals in
40:02
the case centered around the fact that
40:05
fossil claimed they had no knowledge of
40:07
the Chinese manufacturers use of counterfeit products
40:09
Therefore they did not willfully infringe on
40:12
Romax trademark This actually made it
40:14
all the way up to the Supreme Court in
40:16
2019 And in
40:18
2020 the courts decision remanded the decision to
40:20
one of the previous courts it had passed through
40:23
But it still alas remains unclear to us if
40:25
fossil ever had to pay this six point
40:27
eight million dollars or not Yeah,
40:30
and I even asked a friend who is
40:32
an IP attorney about the Supreme Court's decision
40:35
And he couldn't really tell how everything had been
40:37
written up Which court the
40:40
decision had been returned or remanded
40:42
to so which court was it
40:44
decision that ended up sticking? Anyway,
40:47
we don't know who knew that there was
40:49
also so much at stake just over like
40:51
snapping your clutch shut right
40:54
Fashion is a big business friends. Let's
40:56
not forget this this lawsuit was obviously
40:58
over the use of magma That's as
41:00
used in the handbag industry But the
41:03
use of magnetic closures has also been
41:05
on the rise in recent decades in
41:07
the jewelry industry And I
41:09
mean if think about this who hasn't struggled
41:11
with teeny tiny clasps on necklaces Especially if
41:14
you have long nails, so there are a
41:16
lot of jewelry brands out there that are
41:18
using Magnetic closures and
41:20
market their products to seniors
41:22
who face dexterity challenges Yeah,
41:25
and this ease of opening and closing
41:27
magnetic snaps also makes the closure system
41:30
a favorite for adaptive fashion brands as
41:32
April mentioned earlier So
41:34
there are several companies that create magnetic
41:36
fashions including Magna ready Which that
41:39
was founded by a woman who launched
41:41
the company after her husband was diagnosed
41:43
with Parkinson's at a young age So
41:45
these companies really serve the needs of
41:47
those in the community with mobility issues
41:49
because they include these magnetic closures So
41:51
it makes it easier to get dressed
41:53
and then you have brands like Tommy
41:55
adaptive which employ both velcro brand closures
41:58
velcro brand closure Go, Brand. Don't
42:01
sue us. And magnetic snaps for
42:03
the front fly closure for their
42:05
jeans, pants, and shorts. And
42:07
get this, there are also now
42:09
magnetic zippers on the market cast,
42:11
and this was something that's entirely
42:13
new to me. How
42:16
when you zip something up, you have
42:18
to put the endpoints of one half
42:20
of the zipper into the other endpoint
42:22
slot. Yes. Well, magnetic zippers
42:24
bring the two ends together automatically when
42:27
they are placed in proximity to each
42:29
other, and they're just like ready
42:32
to zip. And this makes them great
42:34
for children and anyone else requiring assistance
42:36
with fine motor skills. So when I
42:38
saw these, I was like, what is
42:40
this? The future? Dress
42:43
listeners, now that we have come full
42:45
circle or full zipper, I think
42:48
that does it for us today. We hope
42:50
that you have enjoyed this brief overview of
42:52
the history of some of the most common
42:55
types of clothing enclosures used in contemporary fashion
42:57
today. And may you ponder the
42:59
various ways you get in and out of your clothing
43:01
next time you get dressed. Dress
43:03
listeners, we have opened registration for the second
43:06
week of our tour, our fashion history tour
43:08
of Paris coming to you this fall, October
43:10
12th to the 19th, 2024 with the caveat
43:14
that we need at least 15 people to join
43:16
to make it happen. And we are well on
43:18
our way. And we do
43:20
hope you consider joining us because you are
43:22
not going to find this fashion history itinerary
43:25
anywhere else. It's incredibly special and magical. We
43:27
worked really, really hard on it. And
43:29
we hope that you will join us. If that
43:31
sounds of interest to you, please reach out to
43:33
us at hello at dresshistory.com to
43:36
reserve your spot. dresshistory.com
43:38
is our website where you can find information on
43:40
our upcoming of Paris coming to you this fall,
43:43
October 12th to the 19th, 2024 with the caveat
43:45
that we need at least
43:48
15 people to join to make
43:50
it happen. And we are well on our way.
43:53
And we do hope you consider joining us
43:55
because you are not going to find this
43:57
fashion history itinerary anywhere else. It's incredibly special
43:59
and magical. We worked really really hard on
44:01
it and we hope that you
44:03
will join us. If that sounds of interest to
44:05
you, please reach out to us at helloatdresshistory.com to
44:09
reserve your spot. dresshistory.com
44:11
is our website where you can find
44:13
information on our upcoming fashion history tours,
44:16
classes, and anything else we have up
44:18
our sleeves including the upcoming online fashion
44:20
history course, What Women Wore to the
44:22
Revolution, which is covering some of the
44:24
most revolutionary and iconic eras in fashion
44:26
history, the 1930s, 40s, 50s, and 60s.
44:31
So I hope you will join me starting June 23rd.
44:35
Yes, and also if you would like to join
44:37
me in New York City for one of my
44:39
fashion history Fridays at The Met, I
44:41
am doing tours, 90 minute tours
44:43
of The Met's permanent collection where
44:45
we seek out 10 of The
44:47
Met's most fashionable masterpieces. And
44:50
we really dig into their histories and the
44:52
clothing depicted and all sorts of other things
44:54
that arise including politics and gender politics and
44:57
you name it. You can find more about that
44:59
and register also at dresshistory.com.
45:03
If you'd like to reach out to us,
45:05
you can reach us on Instagram at dress
45:07
underscore podcast where you'll find images and reels
45:10
accompanying each week's episodes. And
45:12
if you want to find the Instagram
45:14
content specifically connected to this episode, check
45:16
out the hashtag dressed372. That's
45:19
dressed and then the numbers 372. Also
45:22
remember you can find an array of
45:24
our favorite and podcast featured fashion history
45:26
books on our dress bookshelf through bookshop.org.
45:29
You'll find a link in our show notes to our
45:31
dress bookshelf as well as the link to sign up
45:33
for the ad free version of the show, which is just
45:35
$3 a month. That is
45:37
the exclusive content version of the show, which is ad
45:40
free. As always, thank you
45:42
so much for your continued support. More dressed
45:44
coming your way on Friday. Dress
45:48
the history of fashion is a production of
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