A business exists to create value by providing a solution to a problem that people have. There are a few reasons why people pay for products and services to solve their problems, including:

1. They don't want to solve their problem on their own.2. They can't afford to solve their problem on their own.3. They don't have the time to solve their problem on their own.

As a business owner, you create value by bringing people and resources together to solve the problems people have. This concept is something many business owners overlook until they get to a point where they need to understand why their company isn't producing the results they want. To build a valuable business, you must spend time understanding why your customers use your business. What is the specific problem or problems your business is solving for them? The more detailed your answers are, the more opportunities you will find to create value.

Watch this episode on YouTube:

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Cash Flow Quadrant for Business Owners

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