Join Eastside Co's CMO, Louis, as he discusses why the current customer journey model isn't fit for purpose, and how the new SCALE model can help turn customers into brand evangelists.

Shopify Meetup: Exceptional Customer Service

May 5th, 2021 1h 15m

Join Shopify agency Eastside Co, ecommerce helpdesk provider Gorgias, and skate culture and street fashion brand Route One, for an online event as we explore customer service in a multi-platform, online world. What does good customer service lo

Storytelling Through Content with Melanie Deziel

May 5th, 2021 42m 19s

We're joined by Melanie Deziel, Director of Content at Foundation Marketing and author of 'The Content Fuel Framework: How to Generate Unlimited Story Ideas', for a discussion around her creative process, how she helps brands tell stories throu

PR, People and Pandemics

Mar 22nd, 2021 54m 54s

Tara Tomes of East Village PR joins Matt and Louis for a discussion about her own experiences as a business leader in the world of PR. Tara talks to us about about: - how the pandemic affected her business - adapting to working from home and fi

Building a Brand From The Ground Up (with Wild Deo)

Feb 10th, 2021 55m 21s

Charlie Bowes-Lyon of Wild Deo joins Matt and Louis to discuss Wild's brand's journey - from bootstrapped start-up to securing £2million of seed funding - all while negotiating the pandemic as well as all the hurdles every new business faces. L

Shopify Meetup: Preparing For Sales Season

Nov 2nd, 2020 1h 9m

Join Shopify, Yotpo and Eastside Co as we approach the sales season in what has been an unusual year for the world - and the world of ecommerce. With online sales booming, our panel give their expert advice for online retailers to make sure the

Social Media In A Changing World For Online Retail

Oct 30th, 2020 1h

Join Matt and Louis as they chat with Molly Allen, Organic Social Media Manager, and Rob Lewis, Paid Social Manager, about everything social - past, present and future. We discuss: - the relative merits of organic vs paid social and how to use

Rand Fishkin of Moz Talks Google, SEO and Marketing

Oct 30th, 2020 1h 2m

Rand Fishkin joins Matt, Louis and Will for a discussion around what led to him leaving Moz' board, what his new company, SparkToro, is all about, the future of SEO, evolution of social media and what Google's growing dominance means for market

Ecommerce Exchange Episode 9

Oct 27th, 2020 1h 2m

Rand Fishkin joins Matt, Louis and Will for a discussion around what led to him leaving Moz' board, what his new company, SparkToro, is all about, the future of SEO, the evolution of social media and what Google's increasing dominance means for

Episode 8: Social Media In A Changing World

Aug 12th, 2020 1h

Engagement Through Email Marketing And Customer Data

Jul 24th, 2020 38m 9s

Phil Greenwood, Partner Manager at Klaviyo, joins Matt and Louis for a discussion about email marketing, using customer data, database segmentation, online engagement, personalisaton, and how Covid is changing the ecommerce landscape.

Shopify Meetup: Maximising Marketing

Jun 1st, 2020 1h 31m

Join Eastside Co and Klarna for an online event as we discuss the changing retail landscape and what a post-pandemic world means for businesses. From customer acquisition, through to conversion and retention, we look at the challenges re

Episode 6: Loyalty Programs

Jun 1st, 2020 44m 7s

Join Kerri from LoyaltyLion and Louis and Matt from Eastside Co as they discuss turning first-time buyers into repeat customers. Online orders for the “new essential brands” have been growing at an exciting rate. But what are these brands doing

How Loyalty Programs Can Create Repeat Buyers

Jun 1st, 2020 44m 7s

SEO Strategy And Best Practice For Online Businesses

Mar 13th, 2020 47m 3s

Join Matt as he chats with Head of SEO, Will, and SEO Executive, Jack, about the state of SEO in 2020. What tactics should you be employing, and what's best left in the SEO dustbin? The time-stamps below show when different topics are discussed

Episode 4: Customer Loyalty

Mar 13th, 2020 20m 43s

CEO and Founder of Eastside Co, Jason Stokes, discusses his top tips for improving customer loyalty in ecommerce.

Being Creative in Commerce

Mar 13th, 2020 29m 57s

Join our Head of Creative, Andy Rouse, and Marketing Director Louis Thompson, as they discuss the importance of creative in ecommerce, and how getting it right can boost brand awareness and sales.

The Customer Journey: Building Relationships

Mar 12th, 2020 18m 38s

Welcome to episode 2 of the Ecommerce Exchange Podcast. Join us as Marketing Director, Louis, talks through his customer journey framework, SCALE, and how implementing it can help ecommerce businesses build long term customer relationships.

Building Customer Loyalty For More Sales

Mar 12th, 2020 20m 43s

CEO and Founder of Eastside Co, Jason Stokes, discusses his top tips for improving customer loyalty in ecommerce.

Episode 1: Preparing for Black Friday

Feb 26th, 2020 35m 54s

Join our Marketing Director Louis as he talks to Matt, our Head of Content, and gives his top tips to help online businesses prepare for sales seasons such as Black Friday and the pre-Christmas period.